# I - Start your Adloop discovery! ### What is Adloop? Adloop is a data marketing hub and, at the same time, a set of features designed to make digital marketing professionals' lives easier. !\[Adloop Iverview]\(.gitbook/I - adloop\_overview\.png) #### It all starts with data Adloop does not collect data itselft, but we are retrieving data from external sources such as : * Your **Ad Platforms** , that provide data generally called ***Ad-Centric*** : impressions, clicks, ad spends, ad name, campaign type etc.. * Your **Analytics** tool feed Adloop with behavioural data on your websites and your apps ( ***Site-Centric*** data) : pageviews, add to cart, account creation, purchase, sources of traffic etc. * Your **CRM** or **transactionnal** apps, used for identifying clients or prospects, communicating with them, knowing what they bought etc. This is ***User-Centric*** data. 0d48fb58-907b-4e9f-a908-0e9372c035d6DECIDEDbc6e6512-26fe-45f4-b6ac-9a89e8b11a77The Data Source **Adloop Tracking & Attribution** will collect data that are specific to Adloop. It must be activated in order to enjoy the **Attribution** and **Recommendations** features. * The Data Source **Adloop Tracking & Attribution** will collect data that are specific to Adloop. It must be activated in order to enjoy the **Attribution** and **Recommendations** features. All those data are sent to Adloop thanks to API data connections without any manual intervention. To connect a Data Source to Adloop, go to the **Data Sources** menu! ### Introducing Adloop --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://community.commandersact.com/adloop/i-start-your-adloop-discovery.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.