Adloop Attribution metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition
Landed clicks	Landed clicks	Clicks that arrived on your website, measured by our script. This metric is normalized.
Useful clicks	Useful clicks	Number of clicks that bring value to your business. Useful clicks are personalised: the definition can be found in your Adloop Tracking & Attribution data-source setting. This metric is normalized.
Bounces	Bounces	Clicks that bounced (single pageview) measured by our script.
Visit score	Visit score	Attributed score for a visit to a website.
Attr. Conversions	Conversions	Conversions measured by our script using our data and the selected attribution model (data-driven, rule-based…).
Attr. Revenue	Revenue	Revenue measured by our script using our data and the selected attribution model (data-driven, rule-based…).
Cost per landed click	Cost per landed click	Calculated by Adloop, based on our attributed data. This metric shows the average cost for clicks that arrived on your website, measured by us. To be compared with the Advertising CPC.
Cost per useful click	Cost per useful click	Calculated by Adloop, based on our attributed data. This metric shows the average cost for clicks that bring value to your business. To be compared with the Advertising CPC and the cost per landed click.
Arrival rate	Arrival rate	Calculated by Adloop, based on our attributed data. This metric shows the proportion of landed clicks compared to the advertising clicks.
Engagement rate	Engagement rate	Calculated by Adloop, based on our attributed data. This metric shows the proportion of users that engaged with your website.
CPA	CPA	Calculated by Adloop, based on our attributed data. This CPA is based on the selected attribution model.
ROAS	ROAS	Calculated by Adloop, based on our attributed data. This ROAS is based on the selected attribution model.
Conversion rate	Conversion rate	Calculated by Adloop, based on our attributed data. This conversion rate is based on the selected attribution model.

Dimension name in Adloop	Dimension name in Source	Definition
Destination page	Destination page	Landing page (only for SEO & direct channels)
Search engine	Search engine	Search engine used for the SEO query.