Affilae metrics & dimensions

Metric name in Adloop

Metric name in Source

Definition

Ad Spend

All commissions

Potential cost.

Revenue

Revenue on conversions

Total value of orders.

Conversions

All conversions

Number of potential sales.

Confirmed ad spend

Confirmed ad spend

Cost validated.

Pending ad spend

Pending ad spend

Cost waiting.

Dimension name in Adloop

Dimension name in Source

Definition

Affiliate

Partner

Name of the affiliate

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