# Affilae metrics & dimensions

| **Metric name in Adloop** | **Metric name in Source** | **Definition**             |
| ------------------------- | ------------------------- | -------------------------- |
| Ad Spend                  | All commissions           | Potential cost.            |
| Revenue                   | Revenue on conversions    | Total value of orders.     |
| Conversions               | All conversions           | Number of potential sales. |
| Confirmed ad spend        | Confirmed ad spend        | Cost validated.            |
| Pending ad spend          | Pending ad spend          | Cost waiting.              |

| **Dimension name in Adloop** | **Dimension name in Source** | **Definition**        |
| ---------------------------- | ---------------------------- | --------------------- |
| Affiliate                    | Partner                      | Name of the affiliate |


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