AT Internet metrics & dimensions

Dimension name in Adloop	Dimension name in Source	Definition
Source	Source	Source that generated a visit on your site. This source is based on several parameters (referrer, campaign marker) with priority rules between each of them. Information within “visit” range (only 1 value per visit, duplicated on all its events)
Medium	Medium	Global family for campaign. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is “Marketing”.
Campaign Name	Campaign	All marketing campaigns, all categories combined, that generated a visit on your site. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is “Marketing”.
Keyword	Keyword	Details of the keywords purchased for your SEA campaigns that generated a visit on your site. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the ‘Source’ property contains the value “Sponsored links”.
Content	Content	The name of the content being displayed

Metric name in Adloop	Metric name in Source	Definition
Visits	Visits	A visit is defined as a set of event that occurred on your site (“onsite event) by the same visitor. If no event is measured during a defined period of time (usually 30 minutes), the visit ends.
Bounces	Bounces	Number of visits with less than 2 pages (0 or 1, regardless of the number of events).
Bounce rate	Bounce rate	Ratio between bounces and all visits.
Visitors	Visitors	Number of visitors (each people recognized mainly with a cookie and who has made at least 1 visit). These visitors are distinct of the period.
Page views	Page views	All the pages viewed during a visit.
Transactions	Transactions	Number of transaction confirmation events
Average session duration	Average session duration	Average time spent on apps sessions for the site.