# AT Internet metrics & dimensions

| **Dimension name in Adloop** | **Dimension name in Source** | **Definition**                                                                                                                                                                                                                                                                    |
| ---------------------------- | ---------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Source                       | Source                       | Source that generated a visit on your site. This source is based on several parameters (referrer, campaign marker) with priority rules between each of them. Information within “visit” range (only 1 value per visit, duplicated on all its events)                              |
| Medium                       | Medium                       | Global family for campaign. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is “Marketing”.                                                                                            |
| Campaign Name                | Campaign                     | All marketing campaigns, all categories combined, that generated a visit on your site. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is “Marketing”.                                 |
| Keyword                      | Keyword                      | Details of the keywords purchased for your SEA campaigns that generated a visit on your site. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the ‘Source’ property contains the value “Sponsored links”. |
| Content                      | Content                      | The name of the content being displayed                                                                                                                                                                                                                                           |

| **Metric name in Adloop** | **Metric name in Source** | **Definition**                                                                                                                                                                                     |
| ------------------------- | ------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Visits                    | Visits                    | A visit is defined as a set of event that occurred on your site (“onsite event) by the same visitor. If no event is measured during a defined period of time (usually 30 minutes), the visit ends. |
| Bounces                   | Bounces                   | Number of visits with less than 2 pages (0 or 1, regardless of the number of events).                                                                                                              |
| Bounce rate               | Bounce rate               | Ratio between bounces and all visits.                                                                                                                                                              |
| Visitors                  | Visitors                  | Number of visitors (each people recognized mainly with a cookie and who has made at least 1 visit). These visitors are distinct of the period.                                                     |
| Page views                | Page views                | All the pages viewed during a visit.                                                                                                                                                               |
| Transactions              | Transactions              | Number of transaction confirmation events                                                                                                                                                          |
| Average session duration  | Average session duration  | Average time spent on apps sessions for the site.                                                                                                                                                  |


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