> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/google-analytics-metrics-and-dimensions.md).

# Google Analytics metrics & dimensions

| **Metric name in Adloop** | **Metric name in Source** | **Definition**                                                                                                                                                                                                                                                                                    |
| ------------------------- | ------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Sessions                  | Sessions                  | Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.                                                                         |
| Pages views               | Page views                | Pageviews is the total number of pages viewed. Repeated views of a single page are counted.                                                                                                                                                                                                       |
| New users                 | New users                 | The number of first-time users during the selected date range. [Learn more](https://support.google.com/analytics/answer/2992042) about how Analytics calculates the number of users.                                                                                                              |
| Bounces                   | Bounces                   | Bounces is the number of single-page visits.                                                                                                                                                                                                                                                      |
| Revenue                   | Revenue                   | The sum of revenue from purchases, subscriptions, and advertising                                                                                                                                                                                                                                 |
| Conversions               | Conversions               | The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first\_open, purchase) are marked as conversions by default. |
| Metrics                   | Custom metrics            | Use custom metrics to collect and analyze data that isn’t automatically tracked. Learn more about [custom dimensions & metrics](https://support.google.com/analytics/answer/2709828).                                                                                                             |
| Goals                     | Goals                     | The number of conversions to the goal (Completions)                                                                                                                                                                                                                                               |
| Events                    | Events                    | Combination of Event Category and/or Event Action and/or Event Label                                                                                                                                                                                                                              |

| **Dimension name in Adloop** | **Dimension name in Source** | **Definition**                                                                                                                                                                                                                                                                   |
| ---------------------------- | ---------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Source                       | Source                       | The sources which referred traffic. Includes sources identified via utm\_source.                                                                                                                                                                                                 |
| Medium                       | Medium                       | The medium by which you acquired traffic (e.g., email, referral, organic search). Includes mediums identified via utm\_medium.                                                                                                                                                   |
| Campaign                     | Campaign                     | The names of your Google Ads campaigns or custom campaigns that you have manually tagged with the utm\_campaign parameter; or any of your Campaign Manager 360 or Search Ads 360 campaigns if you have linked those Google Marketing Platform advertising accounts to Analytics. |
| Keyword                      | Keyword                      | All keywords, both paid and unpaid, used by users to reach your site.                                                                                                                                                                                                            |
| Content                      | Ad Content                   | The first line of each Google Ads ad and the utm\_content tags that were used in tagged campaigns.                                                                                                                                                                               |
| Other dimensions             | Custom dimensions            | Use custom dimensions to collect and analyze data that isn’t automatically tracked. Learn more about [custom dimensions & metrics](https://support.google.com/analytics/answer/2709828).                                                                                         |