Google Analytics metrics & dimensions
Metric name in Adloop
Metric name in Source
Definition
Sessions
Sessions
Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.
Pages views
Page views
Pageviews is the total number of pages viewed. Repeated views of a single page are counted.
New users
New users
The number of first-time users during the selected date range. Learn more about how Analytics calculates the number of users.
Bounces
Bounces
Bounces is the number of single-page visits.
Revenue
Revenue
The sum of revenue from purchases, subscriptions, and advertising
Conversions
Conversions
The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default.
Metrics
Custom metrics
Use custom metrics to collect and analyze data that isn’t automatically tracked. Learn more about custom dimensions & metrics.
Goals
Goals
The number of conversions to the goal (Completions)
Events
Events
Combination of Event Category and/or Event Action and/or Event Label
Dimension name in Adloop
Dimension name in Source
Definition
Source
Source
The sources which referred traffic. Includes sources identified via utm_source.
Medium
Medium
The medium by which you acquired traffic (e.g., email, referral, organic search). Includes mediums identified via utm_medium.
Campaign
Campaign
The names of your Google Ads campaigns or custom campaigns that you have manually tagged with the utm_campaign parameter; or any of your Campaign Manager 360 or Search Ads 360 campaigns if you have linked those Google Marketing Platform advertising accounts to Analytics.
Keyword
Keyword
All keywords, both paid and unpaid, used by users to reach your site.
Content
Ad Content
The first line of each Google Ads ad and the utm_content tags that were used in tagged campaigns.
Other dimensions
Custom dimensions
Use custom dimensions to collect and analyze data that isn’t automatically tracked. Learn more about custom dimensions & metrics.
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