Google Analytics metrics & dimensions

Metric name in Adloop

Metric name in Source

Definition

Sessions

Sessions

Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.

Pages views

Page views

Pageviews is the total number of pages viewed. Repeated views of a single page are counted.

New users

New users

The number of first-time users during the selected date range. Learn more about how Analytics calculates the number of users.

Bounces

Bounces

Bounces is the number of single-page visits.

Revenue

Revenue

The sum of revenue from purchases, subscriptions, and advertising

Conversions

Conversions

The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default.

Metrics

Custom metrics

Use custom metrics to collect and analyze data that isn’t automatically tracked. Learn more about custom dimensions & metrics.

Goals

Goals

The number of conversions to the goal (Completions)

Events

Events

Combination of Event Category and/or Event Action and/or Event Label

Dimension name in Adloop

Dimension name in Source

Definition

Source

Source

The sources which referred traffic. Includes sources identified via utm_source.

Medium

Medium

The medium by which you acquired traffic (e.g., email, referral, organic search). Includes mediums identified via utm_medium.

Campaign

Campaign

The names of your Google Ads campaigns or custom campaigns that you have manually tagged with the utm_campaign parameter; or any of your Campaign Manager 360 or Search Ads 360 campaigns if you have linked those Google Marketing Platform advertising accounts to Analytics.

Keyword

Keyword

All keywords, both paid and unpaid, used by users to reach your site.

Content

Ad Content

The first line of each Google Ads ad and the utm_content tags that were used in tagged campaigns.

Other dimensions

Custom dimensions

Use custom dimensions to collect and analyze data that isn’t automatically tracked. Learn more about custom dimensions & metrics.

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