Adloop Documentation
  • README
  • I - Start your Adloop discovery!
    • Quick start
      • Keep an eye on my advertising data
      • Analyze my ads performances
      • Create a dashboard
      • Improve my reporting
      • Optimize my digital marketing campaigns
      • Keep an eye on my campaigns (without connecting to Adloop)
      • Understand my paths to conversion
    • Basic informations
      • 6 key functions of Adloop
      • Workspace and Sites
      • Users and Administrators
      • Overview of Data available in Adloop
  • II - Data Sources and Destinations
    • Data Sources page
    • Data Sources (Workflow)
      • API Data Sources
      • Custom data sources
      • Rakuten Affiliation Data Source
      • How to get my AT Internet/Piano Analytics tokens?
    • Metrics & dimensions per Data Source
      • Active Campaign metrics & dimensions
      • Adobe Analytics metrics & dimensions
      • Adloop Attribution metrics & dimensions
      • Affilae metrics & dimensions
      • AT Internet metrics & dimensions
      • Awin metrics & dimensions
      • Bing Search (Bing Ads) metrics & dimension
      • Bing Shopping (Bing Ads) metrics & dimensions
      • Criteo metrics & dimensions
      • Daisycon metrics & dimensions
      • Meta metrics & dimensions
      • Facebook Account organic metrics & dimensions
      • Facebook Post organic metrics & dimensions
      • Google Analytics metrics & dimensions
      • Google Campaign Manager metrics & dimensions
      • Google Discovery (Ads) metrics & dimensions
      • Google Display (Ads) metrics & dimensions
      • Google Search (Ads) metrics & dimensions
      • Google Perf Max (Ads) metrics & dimensions
      • Google Shopping (Ads) metrics & dimensions
      • Google Youtube (Ads) metrics & dimensions
      • Google Youtube organic metrics & dimensions
      • Instagram Account organic metrics & dimensions
      • Instagram Post organic metrics & dimensions
      • Linkedin Ads metrics & dimensions
      • NetAffiliation metrics & dimensions
      • Platform 161 metrics & dimensions
      • Pinterest metrics & dimensions
      • Pinterest organic metrics & dimensions
      • Rakuten Affiliation metrics & dimensions
      • RTB House metrics & dimensions
      • Snapchat Ads metrics & dimension
      • Spotify Ads metrics & dimensions
      • Tiktok Ads metrics & dimensions
      • TikTok organic metrics & dimensions
      • TikTok organic metrics & dimensions (Creator market place)
      • Tradedoubler metrics and dimensions
      • Twitter Ads metrics & dimensions
      • Twitter organic metrics & dimensions
      • Yahoo Search metrics & dimensions
      • Yahoo Display metrics & dimensions
      • Line metrics & dimensions
    • Data Quality
    • Data destinations (Exports or Notifications)
  • III - Adloop reports system 📈
    • Report template system
    • Step by step report creation
    • Saved reports
    • Reports saving & sharing system
    • Folder system
    • Screen items
      • Dimensions Picker
      • Metrics picker
      • Calendar
      • Filters
      • Comparison
    • Dashboard
    • Table reports
    • Chart reports
    • Cycle reports (Premium)
    • Channel affinity (Premium)
    • Transaction ID Report
    • Path Explorer (Premium)
    • Embed a report in an Iframe
  • IV - Smart data ⚡
    • Smart alerts - Budget
    • Smart alerts - Recap
    • Channel Insights
    • Advanced Alerts
    • Integrations
      • Google Chat Destination 🚶‍♂️🚶‍♀️
      • Slack Destination🚶‍♂️🚶‍♀️
      • Microsoft Teams Destination🚶‍♂️🚶‍♀️
      • Email Destination 🚶‍♂️🚶‍♀️
    • Real time notifications (premium) (depleted)
    • Anomalies and variations (WIP)
  • V - Exports Center 🚀
    • Export Destinations
      • Email destination
      • Google Analytics Destination
      • Google Data Studio Destination
      • Google Drive Destination 🚶‍♂️🚶‍♀️
      • Google Sheets Destination
      • FTP or sFTP Destination🚶‍♂️🚶‍♀️
    • Exports
  • VI - Data Management 📁
    • Dimensions
      • Dimensions in Adloop
      • Dimensions management page
      • Normalized dimensions
      • Conditional dimensions
    • Metrics
      • Metrics in Adloop
      • Metrics management page
      • Normalized metrics
      • Calculated metrics
      • Calculated metrics definition
    • Matching
      • Matching for API or custom sources
      • Organic sources
      • Unknown channels - How to create new channels?
    • Cookie consent auto-correction
  • VII - Adloop Tracking & Attribution
    • Post-View Mechanism
    • A. URL templates integration guide
      • 1. Search
        • a. Google Ads : URL templates for Search / Shopping / Display / Youtube campaigns
        • b. Bing Ads : URL templates for Search & Shopping Campaigns
      • 2. Social Ads Networks
        • a. Meta : URL templates for Facebook Ads Campaigns
        • b. Snapchat URL templates
        • c. TikTok URL templates
        • d. Twitter URL templates
        • e. LinkedIn Ads URL templates
        • f. Pinterest URL templates
      • 3. Ad Servers (Display & Video)
        • a. Google Campaign Manager : URL templates for Display Campaigns
        • b. Weborama URL templates
        • c. Hawk URL templates
        • d. AdForm URL templates
        • e. Xandr URL templates
        • f. Platform 161 URL templates
      • 4. Affiliate networks
        • a. Affilae URL Template
        • b. Awin URL Template
        • c. CJ (commission junction) affiliate URL Template
        • d. Effinity affiliate URL Template
        • e. Netaffiliation URL Template
        • f. Rakuten URL Template
        • g. TimeOne URL Template
        • h. Tradedoubler URL Template
        • i. Webgains URL Template
      • 5. Retargeting
        • a. RTB House : URL templates
        • b. Criteo : URL templates
    • B. Adloop script installation & checking
      • Pre-requisite for the Adloop script
      • Cookie consent set-up
      • Script installation on Commanders Act CAX
      • Script installation on GTM
      • Script installation without GTM
      • Checking that the script is triggered
      • Checking the data collection
    • C. Data-driven attribution model
    • D. Attribution KPI for marketing optimization
      • Attributed conversions & revenue
      • Useful clicks 1
  • VII - Our optimization process
    • Use Analytics & Attribution KPI
  • Tutorials 📽 & step by step guides 🚶‍♀️🚶‍♂️
    • Introduction 📽
    • Data sources 📽
    • Data Management📽
    • Reports 📽
    • Types of reports📽
    • Exports 📽
    • Notifications 📽
    • Attribution 📽
    • Cookie consent auto-correction 📽
  • FAQ
    • Data Sources
    • Reporting
    • Attribution
    • Smart Alerts
    • Data Destinations
    • Cookie Consent
    • Business Model
    • Tracking Templates
  • What is the difference between Platform and Attributed data?
  • What could be the reason for your unsuccessful data source connection?
  • Glossary
  • Use cases
    • Error 404
    • Destinations (Exports or Notifications)%
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  1. II - Data Sources and Destinations
  2. Metrics & dimensions per Data Source

Google Analytics metrics & dimensions

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Last updated 1 year ago

Metric name in Adloop

Metric name in Source

Definition

Sessions

Sessions

Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.

Pages views

Page views

Pageviews is the total number of pages viewed. Repeated views of a single page are counted.

New users

New users

The number of first-time users during the selected date range. about how Analytics calculates the number of users.

Bounces

Bounces

Bounces is the number of single-page visits.

Revenue

Revenue

The sum of revenue from purchases, subscriptions, and advertising

Conversions

Conversions

The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default.

Metrics

Custom metrics

Use custom metrics to collect and analyze data that isn’t automatically tracked. Learn more about .

Goals

Goals

The number of conversions to the goal (Completions)

Events

Events

Combination of Event Category and/or Event Action and/or Event Label

Dimension name in Adloop

Dimension name in Source

Definition

Source

Source

The sources which referred traffic. Includes sources identified via utm_source.

Medium

Medium

The medium by which you acquired traffic (e.g., email, referral, organic search). Includes mediums identified via utm_medium.

Campaign

Campaign

The names of your Google Ads campaigns or custom campaigns that you have manually tagged with the utm_campaign parameter; or any of your Campaign Manager 360 or Search Ads 360 campaigns if you have linked those Google Marketing Platform advertising accounts to Analytics.

Keyword

Keyword

All keywords, both paid and unpaid, used by users to reach your site.

Content

Ad Content

The first line of each Google Ads ad and the utm_content tags that were used in tagged campaigns.

Other dimensions

Custom dimensions

Use custom dimensions to collect and analyze data that isn’t automatically tracked. Learn more about .

Learn more
custom dimensions & metrics
custom dimensions & metrics