> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/linkedin-ads-metrics-and-dimensions.md).

# Linkedin Ads metrics & dimensions

| **Metric name in Adloop** | **Metric name Source**       | **Definition**                                                                                                                                                                                         |
| ------------------------- | ---------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Ad Spend                  | Spent                        | Amount you spent on ads impressions or interactions                                                                                                                                                    |
| Clicks                    | Clicks                       | Total chargeable clicks based on your campaign’s objective                                                                                                                                             |
| Impressions               | Impressions                  | The number of times people were shown your ad.                                                                                                                                                         |
| Conversions               | External website conversions | Total number of times people took a desired action after clicking on or seeing your ad. When conversions can’t be attributed to individual members, group-level attribution or estimation may be used. |
| Revenue                   | Conversion value             | Value of the conversions based on rules defined by the advertiser.                                                                                                                                     |
| Videos completed          | Completions                  | Number of times your video was watched to 97-100% of its length, including watches that skipped to this point if the ad was served on LinkedIn (versus on Audience Network).                           |
| Videos started            | Video starts                 | 2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first                                                                       |
| Opened mails              | Opens                        | Number of times your Sponsored Messaging ad was opened                                                                                                                                                 |
| Sent mails                | Sends                        | Number of times your Sponsored Messaging ad was sent                                                                                                                                                   |
| Shares                    | Shares                       | Number of times your ads were shared                                                                                                                                                                   |
| Comments                  | Comments                     | Number of comments your ads received                                                                                                                                                                   |
| Reactions                 | Reactions                    | Number of positive reactions your ads received                                                                                                                                                         |
| Follows                   | Follows                      | Number of additional clicks to follow your LinkedIn Page                                                                                                                                               |
| Views videos 25%          | Views videos 25%             | Number of times your video was watched at 25% of its length, including watches that skipped to this point                                                                                              |
| Views videos 50%          | Views videos 50%             | Number of times your video was watched at 50% of its length, including watches that skipped to this point                                                                                              |
| Views videos 75%          | Views videos 75%             | Number of times your video was watched at 75% of its length, including watches that skipped to this point                                                                                              |

| **Dimension name in Adloop** | **Dimension name in Source** | **Definition**                                          |
| ---------------------------- | ---------------------------- | ------------------------------------------------------- |
| Ad                           | Ads                          | Title of the ad                                         |
| Campaign name                | Campaign                     | The name of a campaign.                                 |
| Ad ID                        | Ad ID                        | Is the unique identifier for your ad.                   |
| Ad type                      | Ad type                      | Type of your ad.                                        |
| Campaign ID                  | Campaign ID                  | A unique numerical identifier for an ad campaign.       |
| Campaign group name          | Campaign Group               | The name of a campaign group.                           |
| Campaign group ID            | Campaign Group ID            | A unique numerical identifier for an ad campaign group. |