Linkedin Ads metrics & dimensions

Metric name in Adloop	Metric name Source	Definition
Ad Spend	Spent	Amount you spent on ads impressions or interactions
Clicks	Clicks	Total chargeable clicks based on your campaign’s objective
Impressions	Impressions	The number of times people were shown your ad.
Conversions	External website conversions	Total number of times people took a desired action after clicking on or seeing your ad. When conversions can’t be attributed to individual members, group-level attribution or estimation may be used.
Revenue	Conversion value	Value of the conversions based on rules defined by the advertiser.
Videos completed	Completions	Number of times your video was watched to 97-100% of its length, including watches that skipped to this point if the ad was served on LinkedIn (versus on Audience Network).
Videos started	Video starts	2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first
Opened mails	Opens	Number of times your Sponsored Messaging ad was opened
Sent mails	Sends	Number of times your Sponsored Messaging ad was sent
Shares	Shares	Number of times your ads were shared
Comments	Comments	Number of comments your ads received
Reactions	Reactions	Number of positive reactions your ads received
Follows	Follows	Number of additional clicks to follow your LinkedIn Page
Views videos 25%	Views videos 25%	Number of times your video was watched at 25% of its length, including watches that skipped to this point
Views videos 50%	Views videos 50%	Number of times your video was watched at 50% of its length, including watches that skipped to this point
Views videos 75%	Views videos 75%	Number of times your video was watched at 75% of its length, including watches that skipped to this point

Dimension name in Adloop	Dimension name in Source	Definition
Ad	Ads	Title of the ad
Campaign name	Campaign	The name of a campaign.
Ad ID	Ad ID	Is the unique identifier for your ad.
Ad type	Ad type	Type of your ad.
Campaign ID	Campaign ID	A unique numerical identifier for an ad campaign.
Campaign group name	Campaign Group	The name of a campaign group.
Campaign group ID	Campaign Group ID	A unique numerical identifier for an ad campaign group.