NetAffiliation metrics & dimensions

Metric name in Adloop

Metric name in Source

Definition

Ad Spend

Ad Spend

Potential cost.

Clicks

Clicks

Total number of clicks.

Impressions

Impressions

Total number of displays.

Conversions

Conversions

Number of potential sales.

Ad spend confirmed

Ad spend confirmed

Cost validated.

Ad spend pending

Ad spend pending

Cost waiting.

Confirmed Clicks

Confirmed Clicks

Number of validated clicks.

Confirmed Impressions

Confirmed Impressions

Number of validated displays.

Confirmed Conversions

Confirmed Conversions

Number of validated sales.

Pending Conversions

Pending Conversions

Number of sales in "waiting" status.

Dimension name in Adloop

Dimension name in Source

Definition

Affiliate

Publisher name

Affiliate ID

Publisher ID

Campaign name

Campaign ID

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