Metric name in Adloop
Metric name in Source
Definition
Ad Spend
Potential cost.
Clicks
Total number of clicks.
Impressions
Total number of displays.
Conversions
Number of potential sales.
Ad spend confirmed
Cost validated.
Ad spend pending
Cost waiting.
Confirmed Clicks
Number of validated clicks.
Confirmed Impressions
Number of validated displays.
Confirmed Conversions
Number of validated sales.
Pending Conversions
Number of sales in "waiting" status.
Dimension name in Adloop
Dimension name in Source
Affiliate
Publisher name
Affiliate ID
Publisher ID
Campaign name
Campaign ID
Last updated 1 year ago