Metric name in Adloop
Metric name in Source
Definition
Ad spend
The net commissions earned by a publisher after adjustments such as cancellation and returns
Clicks
When a website user clicks on a link on a publisher site and is taken to an advertiser's site.
Conversions
The number of orders.
Impressions
An impression is a single instance of a link shown to a user.
Revenue
Total value of orders.
Dimension name in Adloop
Dimension name in Source
Affiliate
Affiliate ID
Last updated 1 year ago
