Rakuten Affiliation metrics & dimensions

Metric name in Adloop

Metric name in Source

Definition

Ad spend

Ad spend

The net commissions earned by a publisher after adjustments such as cancellation and returns

Clicks

Clicks

When a website user clicks on a link on a publisher site and is taken to an advertiser's site.

Conversions

Conversions

The number of orders.

Impressions

Impressions

An impression is a single instance of a link shown to a user.

Revenue

Revenue

Total value of orders.

Dimension name in Adloop

Dimension name in Source

Definition

Affiliate

Affiliate

Affiliate ID

Affiliate ID

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