Rakuten Affiliation metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition
Ad spend	Ad spend	The net commissions earned by a publisher after adjustments such as cancellation and returns
Clicks	Clicks	When a website user clicks on a link on a publisher site and is taken to an advertiser's site.
Conversions	Conversions	The number of orders.
Impressions	Impressions	An impression is a single instance of a link shown to a user.
Revenue	Revenue	Total value of orders.

Dimension name in Adloop	Dimension name in Source	Definition
Affiliate	Affiliate
Affiliate ID	Affiliate ID