# RTB House metrics & dimensions | **Metric name in Adloop** | **Metric name in Source** | **Definition** | | ------------------------- | ------------------------- | ---------------------------------------------------------------------- | | Ad spend | Campaign cost | Total campaign costs. | | Clicks | Clicks | The total number of clicks without clicks originating from click bots. | | Conversions | All conversion | Number of conversions. | | Impressions | Impressions | The number of delivered ad impressions. | | Revenue | Conversion value | Amount of conversions value. | | **Dimension name in Adloop** | **Dimension name in Source** | **Definition** | | ---------------------------- | ---------------------------- | --------------------- | | Campaign name | Campaign name | Name of the campaign. | --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/rtb-house-metrics-and-dimensions.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.