Twitter organic metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition
Impressions	Impressions	The total number of times a tweet is shown to users, including earned.
Retweets	Retweets	A count of how many times the Tweet has been Retweeted
Likes	Likes	The total number of people who liked a tweet by clicking the heart button.
Replies	Replies	A count of how many times the Tweet has been replied to.
Engagements	Engagement	A count of the number of times a user has interacted with the Tweet.
Clicks	Clicks	The total number of clicks on linked URLs.
Profile clicks	Profile clicks	The total number of clicks on the profile.
Videos started	Videos started	The total number of videos started.
Videos completes	Videos completed	The total number of videos completed.
Videos viewed 25%	Videos viewed 25%	The number of videos viewed to 25%.
Videos viewed 50%	Videos viewed 50%	The number of videos viewed to 50%.
Videos viewed 75%	Videos viewed 75%	The number of videos viewed to 75%.

Dimension name in Adloop	Dimension name in Source	Definition
Account ID	Account ID	Unique identifier of an account
Account name	Account name	The name of the account.