Twitter organic metrics & dimensions

Metric name in Adloop

Metric name in Source

Definition

Impressions

Impressions

The total number of times a tweet is shown to users, including earned.

Retweets

Retweets

A count of how many times the Tweet has been Retweeted

Likes

Likes

The total number of people who liked a tweet by clicking the heart button.

Replies

Replies

A count of how many times the Tweet has been replied to.

Engagements

Engagement

A count of the number of times a user has interacted with the Tweet.

Clicks

Clicks

The total number of clicks on linked URLs.

Profile clicks

Profile clicks

The total number of clicks on the profile.

Videos started

Videos started

The total number of videos started.

Videos completes

Videos completed

The total number of videos completed.

Videos viewed 25%

Videos viewed 25%

The number of videos viewed to 25%.

Videos viewed 50%

Videos viewed 50%

The number of videos viewed to 50%.

Videos viewed 75%

Videos viewed 75%

The number of videos viewed to 75%.

Dimension name in Adloop

Dimension name in Source

Definition

Account ID

Account ID

Unique identifier of an account

Account name

Account name

The name of the account.

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