Twitter organic metrics & dimensions
Metric name in Adloop
Metric name in Source
Definition
Impressions
Impressions
The total number of times a tweet is shown to users, including earned.
Retweets
Retweets
A count of how many times the Tweet has been Retweeted
Likes
Likes
The total number of people who liked a tweet by clicking the heart button.
Replies
Replies
A count of how many times the Tweet has been replied to.
Engagements
Engagement
A count of the number of times a user has interacted with the Tweet.
Clicks
Clicks
The total number of clicks on linked URLs.
Profile clicks
Profile clicks
The total number of clicks on the profile.
Videos started
Videos started
The total number of videos started.
Videos completes
Videos completed
The total number of videos completed.
Videos viewed 25%
Videos viewed 25%
The number of videos viewed to 25%.
Videos viewed 50%
Videos viewed 50%
The number of videos viewed to 50%.
Videos viewed 75%
Videos viewed 75%
The number of videos viewed to 75%.
Dimension name in Adloop
Dimension name in Source
Definition
Account ID
Account ID
Unique identifier of an account
Account name
Account name
The name of the account.
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