# Normalized dimensions

Affiliate

| **Normalized dimensions**    | **Data source dimensions**                                                                                       |
| ---------------------------- | ---------------------------------------------------------------------------------------------------------------- |
| :Ad\_centric: Affiliate      | :tradedoubler: Affiliate, :affilae: Affiliate, :awin: Affiliate, :netaffiliation: Affiliate, :rakuten: Affiliate |
| :Ad\_centric: Affiliate type | :tradedoubler: Affiliate type                                                                                    |

Display

| **Normalized dimensions** | **Data source dimensions**                                                       |
| ------------------------- | -------------------------------------------------------------------------------- |
| :Ad\_centric: Ad creative | :campaign\_manager: Ad creative, :Xandr: Ad creative                             |
| :Ad\_centric: Campaign    | :campaign\_manager: Campaign name, :Google\_Ads: Campaign name, :Xandr: Campaign |
| :Ad\_centric: Placement   | :campaign\_manager: Placement, :Google\_Ads: Placement                           |
| :Ad\_centric: Ad          | :campaign\_manager: Ad, :Google\_Ads: Placement, :Xandr: Ad                      |
| :Ad\_centric: Site        | :campaign\_manager: Site, :Google\_Ads: Site, :Xandr: Site                       |

Email

| **Normalized dimensions**   | **Data source dimensions**     |
| --------------------------- | ------------------------------ |
| :Ad\_centric: Sending date  | :Activecampaign:Sending date   |
| :Ad\_centric: Campaign name | :Activecampaign: Campaign name |

Retargeting

| **Normalized dimensions**   | **Data source dimensions**                   |
| --------------------------- | -------------------------------------------- |
| :Ad\_centric: Campaign name | :Criteo: Campaign name , :RTB: Campaign name |

Search

| **Normalized dimensions**   | **Data source dimensions**                              |
| --------------------------- | ------------------------------------------------------- |
| :Ad\_centric: Adgroup name  | :Google\_Ads: Adgroup name , :Bing\_ads: Adgroup name   |
| :Ad\_centric: Campaign name | :Google\_Ads: Campaign name , :Bing\_ads: Campaign name |
| :Ad\_centric: Targeting     | :Google\_Ads: Targeting , :Bing\_ads: Targeting         |
| :Ad\_centric: Keyword       | :Google\_Ads: Keyword , :Bing\_ads: Keyword             |

Shopping

| **Normalized dimensions**   | **Data source dimensions**                                |
| --------------------------- | --------------------------------------------------------- |
| :Ad\_centric: Campaign name | :shopping: Campaign name , :bing\_shopping: Campaign name |
| :Ad\_centric: Adgroup name  | :shopping: Adgroup name , :bing\_shopping: Adgroup name   |
| :Ad\_centric: Product name  | :shopping: Product name , :bing\_shopping: Product name   |

Social Ads

| **Normalized dimensions**   | **Data source dimensions**                                                                                                                                     |
| --------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| :Ad\_centric: Ad            | :snapchat: Ad , :Facebook\_ads: Ad, :Linkedin: Ad, :pinterest: Ad, :Tiktok: Ad                                                                                 |
| :Ad\_centric: Adgroup name  | :snapchat: Adgroup name, :Facebook\_ads: Adgroup name , :Twitter: Adgroup name, :pinterest: Adgroup name, :Tiktok: Adgroup name                                |
| :Ad\_centric: Campaign name | :snapchat: Campaign name, :Facebook\_ads: Campaign name, :Twitter: Campaign name , :Linkedin: Campaign name, :pinterest: Campaign name, :Tiktok: Campaign name |

Video

| **Normalized dimensions**   | **Data source dimensions** |
| --------------------------- | -------------------------- |
| :Ad\_centric: Campaign name | :youtube: Campaign name    |
| :Ad\_centric: Adgroup name  | :youtube: Adgroup name     |
| :Ad\_centric: Network       |                            |
| :Ad\_centric: Site          | :youtube: Site             |
| :Ad\_centric: Title         | :youtube: Title            |


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