> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/vii-adloop-tracking-and-attribution/a.-url-templates-integration-guide/4.-affiliate-networks/d.-effinity-affiliate-url-template.md).

# d. Effinity affiliate URL Template

|                                               |                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| --------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Level in which I put the URL templates**    | Account or Affiliate level                                                                                                                                                                                                                                                                                                                                                                                                                |
| **Where is it located ?**                     | To determine with your account manager                                                                                                                                                                                                                                                                                                                                                                                                    |
| **What parameters should I use ?**            | *loopcd* (for all analytics platforms including Adobe, Google or Piano Analytics)using the *utm\_content* parameter in substitution is possible (only for Google Analytics)                                                                                                                                                                                                                                                               |
| **URL template**                              | Just add the following parameter at the end of the destination URLs `&loopcd=AFe\|{affiliate_id}`. If Adloop is the only tracking template: `?loopcd=AFe\|{affiliate_id}` or put this value in the utm\_content `&utm_content=AFe\|{affiliate_id}`. The parameter {affiliate\_id} should be filled by the ID of the affiliate as defined by the platform.When the user clicks on the link, it should look like this: `&loopcd=AFe\|01234` |
| **Shoud I use both adlcoid & utm\_content ?** | No, just chose one parameter and keep it consistent for all Effinity Campaigns for now and the future                                                                                                                                                                                                                                                                                                                                     |