# f. Rakuten URL Template

|                                               |                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| --------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Level in which I put the URL templates**    | Account or Affiliate level                                                                                                                                                                                                                                                                                                                                                                                                                  |
| **Where is it located ?**                     | To determine with your account manager                                                                                                                                                                                                                                                                                                                                                                                                      |
| **What parameters should I use ?**            | *loopcd* (for all analytics platforms including Adobe, Google or Piano Analytics)using the *utm\_content* parameter in substitution is possible (only for Google Analytics)                                                                                                                                                                                                                                                                 |
| **URL template**                              | Just add the following parameter at the end of the destination URLs `&loopcd=AFr\|{affiliate_id}`. If Adloop is the only tracking template: `?loopcd=AFr\|{affiliate_id}` or put this value in the utm\_content `&utm_content=AFr\|{affiliate_id}`. The parameter `{affiliate_id}` should be filled by the ID of the affiliate as defined by the platform. When the user clicks on the link, it should look like this: `&loopcd=AFr\|01234` |
| **Shoud I use both adlcoid & utm\_content ?** | No, just chose one parameter and keep it consistent for all Rakuten Campaigns for now and the future                                                                                                                                                                                                                                                                                                                                        |