• Create a performance report of the channel (and/or campaign) with chosen performance indicators

• This report can be sent to you by email on a regular basis

• [[Share the dashboard|Reports-saving-&-sharing-system]]

• [[Create a graph report|Chart-reports]]

What is Adloop?

Adloop is a data marketing hub and, at the same time, a set of features designed to make digital marketing professionals' lives easier.


It all starts with data

Adloop does not collect data itselft, but we are retrieving data from external sources such as :

• Your Ad Platforms , that provide data generally called Ad-Centric : impressions, clicks, ad spends, ad name, campaign type etc..

• Your Analytics tool feed Adloop with behavioural data on your websites and your apps ( Site-Centric data) : pageviews, add to cart, account creation, purchase, sources of traffic etc.

• Your CRM or transactionnal apps, used for identifying clients or prospects, communicating with them, knowing what they bought etc. This is

0d48fb58-907b-4e9f-a908-0e9372c035d6DECIDEDbc6e6512-26fe-45f4-b6ac-9a89e8b11a77The Data Source Adloop Tracking & Attribution will collect data that are specific to Adloop. It must be activated in order to enjoy the Attribution and Recommendations features.

• The Data Source Adloop Tracking & Attribution will collect data that are specific to Adloop. It must be activated in order to enjoy the Attribution and Recommendations features.

All those data are sent to Adloop thanks to API data connections without any manual intervention.

To connect a Data Source to Adloop, go to the Data Sources menu!

Introducing Adloop

Everything you need to know

General

[[Start your Adloop discovery|I---Start-your-Adloop-discovery!]]

[[Quick start|Quick-start]]

[[Basic informations|Basic-informations]]

[[What’s new in Adloop’s world|0---What's-new-in-Adloop's-world--(changelog)]]

[[FAQ|FAQ]]

.png) Data sources

[[Data sources page|Data-Sources-page]]

[[Data Sources (Workflow)|Data-Sources-(Workflow)]]

[[Metrics & dimensions per data source|Metrics-&-dimensions-per-Data-Source]]

[[Data Quality|Data-Quality]]

[[Data destinations|Data-destinations-(Exports-or-Notifications)]]

Reports

[[Data Sources page|Data-Sources-page]]

[[Data Sources (Workflow)|Data-Sources-(Workflow)]]

[[Metrics & dimensions per data source|Metrics-&-dimensions-per-Data-Source]]

[[Data Quality|Data-Quality]]

[[Data destinations|Data-destinations-(Exports-or-Notifications)]]

.png) Data management

[[Data management|VI---Data-Management-📁]]

[[Dimensions management|Dimensions-management-page]]

[[Metrics management|Metrics-management-page]]

[[Matching|Matching]]

[[Marketing budgets|Marketing-budgets-(coming-soon)]]

.png) Exports

[[Export destinations|Export-Destinations]]

[[Exports|7---Exports]]

.png) Notifications

[[Notification destinations|Integrations]]

[[Notifications|8---Notifications]]

Popular topics

Need inspiration? Get a quick intro into what Adloop is and how to best use it at [[Start your Adloop disovery|Quick-start]].

Check out our guide for ideas on how to set up your [[dashboard|Dashboard]].

If starting from the beginning is daunting, try using one of our report templates.

noteOther ways of learning?If you are a visual learner dont worry we got you covered! Our video turorials will guide you through each step from [[setting up your dashboard|Tutorials-📽-&-step-by-step-guides-🚶‍♀️🚶‍♂️]] to [[report creation|Step-by-step-report-creation]] and so on.

Other ways of learning?If you are a visual learner dont worry we got you covered! Our video turorials will guide you through each step from to and so on.

[[FAQ|FAQ]]

If you cannot find an answer to your question, you can use the chat or the contact in the Adloop interface. You can also simply send an email to

[[|Keep-an-eye-on-my-advertising-data]][[|Analyze-my-ads-performances]][[|Improve-my-reporting]][[|Create-a-dashboard]][[|Optimize-my-digital-marketing-campaigns]][[|Keep-an-eye-on-my-campaigns-(without-connecting-to-Adloop)]]

Don’t forget that adding data sources to Adloop is mandatory!

[[Data Sources page|Data-Sources-page]]

[[Data Sources (workflow)|Data-Sources-(Workflow)]]

[[Destinations (Exports or Notifications)|Destinations-(Exports-or-Notifications)]]

[[Data quality|Data-Quality]]

[[@self|@self]]1

[[@self|@self]]1

[[@self|@self]]1

[[|Table-reports]][[|Filters]][[|Comparison]][[|Use-Analytics-&-Attribution-KPI]][[|Use-Analytics-&-Attribution-KPI]]

[[|Dashboard]][[|Reports-saving-&-sharing-system]][[|Export-Destinations]]

[[|Cycle-reports-(Premium)]][[|Channel-affinity-(Premium)]][[|Path-Explorer-(Premium)]][[|Order-ID-(Premium)]]

[[|6-key-functions-of-Adloop]][[|Workspace-and-Sites]][[|Users-and-Administrators]][[|Overview-of-Data-available-in-Adloop]]

In the calendar, you have the option to compare time periods in your report.

1. Open your calendar and select the time period you want to examine.

1. Select the ‘Compare with’ slide and choose the time period you want to compare.

The selected time period will appear in orange color.

1. Click on ‘Apply’ and your time period is all set.

• for… dashboarding!

• to see my data in a table

• Graph to see trends & repartition

[[|D--Attribution-KPI-for-marketing-optimization]][[|Attributed-conversions-&-revenue]][[|Useful-clicks-1]]

[[|Advanced-Alerts]][[|Real-time-notifications-(premium)-(depleted)]][[|Exports]]

On the Data Sources page, you can see quickly all the data sources you set-up and their status.

Data-sources are separated in 3 categories:

• Data-sources : sources for which Adloop has an API connection - data is gathered automatically several times a day.

• Custom sources : sources for which there is no API connection - external data is then imported by file droping, email or FTP.

General warning about imported data

Adloop connects to Data Sources set up in a Dataset to import the required Dimensions and Metrics .

We guarantee to keep the APIs active and up to date with Platform recommendations. However, the rights to connect to the Data Sources and the quality of the source data depend exclusively on the Platforms themselves and the validity of the access rights.

Saving & sharing system is the same for all types of reports!

1- Saving a report

When you are done creating your report, you can click on the “Save” button.

You will have first to give it a name. Please, choose a clear and easy-to-understand name, so you can identify easily your different reports in the Saved reports list.

note“Google Ads campaign performances” is a better name than “Report 2”,

Dimensions are the names, categories or characteristics of the digital marketing campaigns.

Each platform has its own dimensions, but some are common to many platforms, like campaign names , ad names , campaign objectives etc.

The dimensions Picker is the first of the Reports pickers.

Dimensions Picker overview

Metrics are units or measurement indicators used to judge the web marketing campaigns efficency. Each platform has its own metrics, but some of them are common to most of them, like clicks , impressions , conversion s or revenue .

Overview of the Metrics Picker

.png)

1 - Search bar

Simply type the name of the metric you are looking for and it will appear, whatever Datasource it comes from or whatever its Visibility settings are.

The language for the search bar is the same as the language displayed. Some names are different in French and in English.

2 - Normalised metrics

For more information, please visit the [[ Normalised Metrics |Metrics-in-Adloop]] page.

They will appear first, as they are the most commonly used.

3 - Source metrics

There you can access all the metrics from the Datasources. They are grouped by name of the Source.

4 - Display zone and metrics selection

Just tick the box to select a metric that will be displayed in the zone 5 (selected Metrics).

You can select up to 20 dimensions.

5 - Métriques sélectionnés

Here are displayed the selected metrics.

If you want to receive your notifications to an email address (yours or someone else’s!), nothing simpler.

Just add the desired email destination on the Notifications destination page, by clicking on the button.

Then, choose Email

Write in the field the email address you want to use for the export.

You can write several addresses at once, just put a comma “,” between each address! And remember that if you choose this email notification destination later, the notification will be sent to all the email addresses in the destination .

Save your destination and you can already use it!

Data structure in Adloop

The data structure of Adloop is organized in two layers:

1. The Workspace , accessible at an address such as https://company.adloop.co

2. Sites (previously Datasets ) which contain data, reports, exports, notifications etc.

To put it simply, the Workspace is the company and the Sites represent the brands or markets.

An example with an emblematic brand: Apple (Tim, if you are reading this...): the Workspace will be and the Sites: Apple France, Apple US, Apple UK - in which we will look at campaign info on these markets.

Workspace

The Adloop Account of a company

An Adloop Workspace allows a Company to manage all of its markets or an Agency to manage some of its customers.

It is created by an Administrator through the available creation processes (Free Trial, Token sent by Adloop, ...).

An Adloop Workspace login address is always following this model : . The subdomain (host) ' company ' is freely chosen by the user who creates it.

Billing Unit

The Workspace is the Adloop billing unit: the duration of access rights and subscriptions are active for all Sites .

When the Subscription is terminated: an error message will be displayed when attempting to connect to the Workspace and access will no longer be possible unless renewed.

If the monthly Ad Spend amount of the Subscription is reached during the month, access will still be possible but the Data Source APIs will pause until the beginning of the next month. An informational email will be sent to the Administrator and an error message will be displayed for all Users .

The Ad Spend amount of the workspace can be found in the Sites section ( the total amount is only accessible to the Administrators ).

Sites

The Site contains the data from the Data Sources you have connected and all of Adloop's functionality on that data (Reports, Exports, Notifications etc.).

The list of Sites you have access to in the current Workspace is shown in the top left menu as shown below:

Sites are completely 'watertight' between each other: a User or an Administrator can have access to one Site but not another within the same Workspace .

Adloop imports data stocked in outside apps thanks to our Data Sources .

The Ad Sources are Data Sources connected to Ad platforms.

Add a Data Source

Adding a Data Source, nothing simpler! In the Data Source page, you just have to click on the button, a popin with the available connections appears.

You can search the connection by its name.

A small label appears on some Data Sources :

| | New connection | Super fresh, it has been there less than a month! | | | In progress | It will come rather soon. If you think it is taking too long, write to to speed it up! | | | Premium | Our state-of-the-art connections, you need a Premium subscription to use it. |

Connection types

Before connection a Data Source , you must have a access rights.

Each Data Source uses a specific connection mode, but there are 3 main types:

Dimensions and Metrics choice

Once the connection is effective, you have to choose the [[ Dimensions |Dimensions-in-Adloop]] and the [[ Metrics |Metrics-in-Adloop]] we have to get from the Data Source .

The default Dimensions or the default Metrics will be imported no matter what, because they are main elements of our reports. It is not possible to delete them.

The Other dimensions and the Other metrics can be selected if you need them.

noteIf you don’t find a Dimension or a Metric, ask the Adloop Support!

If you don’t find a Dimension or a Metric, ask the Adloop Support!

Imported period and import frequency

Adloop imports a year of data when a Data Source is added.

Once added, data are updated every 3 hours or 8 times a day.

Depending on the Data Sources and the API quotas, importing a year of data can take between 2 and 72 hours. Sometimes, you have to be patient!

Data Quality

See our page dedicated to [[ Data Quality |Data-Quality]].

It may happen that a data source you are using is not available in our list of API connectors. In this case, you can create a custom data source.

For each custom data source, you will be able to download external data files for full data completeness.

Only create a custom data source if you plan to import external data! Otherwise you can use the Organic Sources tab in the Matching section.

1. Create a custom data source

In the Data Sources tab, click on "Add" and select "Custom Ad Source".

You will then have to give a name to your data source as well as fill in its type (Affiliate, Social, SEO etc.)

Next you will need to import the file containing the data for the desired source into Adloop. This file must have headers and raw data (no formulas).

Supported formats are : XLSX, XLS, ODS and CSV (UTF-8 encoding).

It is better if your file contains a date column! This allows you to add the data of several days at once. Otherwise, you will have to upload one file per day.

This file can be used as a template for future imports. This will facilitate the import process the next time. It is therefore better if you upload a file directly from the advertising platform (unmodified).

You can click "Submit" to upload your file.

Next, Adloop asks you to indicate which row is the header: choose the column with the title of your columns.

You will now be presented with a screen asking you to map your column titles to Adloop dimensions or metrics. For each column you have to indicate which dimension or metric corresponds to.

Example: For my column called "Cost" in my file I choose the corresponding Adloop metric "Ad Spend".

For my column called "Campaign", I choose the corresponding Adloop dimension "Campaign Name".

If the metric or dimension is not available in the list, you can create custom ones. These will then be specific (not standardized) items. To do this, use the "Add metric" or "Add dimension" buttons.

If you don't want to import a column, choose the "Will not import" option. The data in the column will then be left out.

Choose the currency in which the data in the file is entered and, if applicable, the date.

At the end of the set-up you can choose between overwrite & add data options.

Overwrite: a new imported file on the same dates will erase the previous one

Add data: data on the same dates will be summed.

Your data source is now created!

2. Importing new data from a custom source

In the Data Source tab, select the data source for which you want to import data and click on the "Load new file" button

By clicking on this button, you have two options: upload a new file (and therefore make the column matches again) or use the configuration of a previous import. (By clicking on the arrow)

In this case, the file format and column names must be absolutely identical between the two files.

3. Manage the list of manual imports

By clicking on the button "Display custom imports", you access the list of imports for a given source.

From this list, you can delete one or more imports if the data are no longer up to date.

In order for Adloop to connect to your Rakuten Account and obtain the relevant data, we need you to create a specific report and give us the report's API url.

Dont' worry, we will guide you through the process !

1. Go to your Advertiser Dashboard

2. Go to the "Report" tab, click on "Choose Reports" and select "Revenue Report by Day"

3. Select the following columns:

• Transaction Date

• Publisher Name

• Publisher ID

• Number of Impressions

1. Select the same timezone as your dataset, by clicking on the date picker.

2. Save your report

3. Click on "View Report" and select "Get API". This will give you an URL.

That's it, well done !

Adloop reporting tool is very powerful: you can combine any data type from multiples Sources, filter them, order them etc.

All reports use at least one of the following four elements:

• dimensions

• metrics

• period

• “go” button

Step 1: Choose Dimensions

You can, using the Dimensions Pickers , choose the Dimensions from Data Sources you added.

Dimensions can be used either as the base of your report or as filters.

Want to know more about Dimensions? [[ The Dimensions in Adloop |Dimensions-in-Adloop]]

Detailled presentation of the [[ Dimensions Picker |Dimensions-Picker]]

Step 2: Select Metrics

You can, using the Metrics Piker , choose the Metrics from Data Sources you added.

Want to know more about Metrics? [[ The Metrics in Adloop |Metrics-in-Adloop]]

Detailled presentation of the [[ Metrics Picker |Metrics-picker]]

Step 3: Pick a time period

Choose the period you want to analyze:

Step 4 : Validation

When steps 1, 2 and 3 are finished the “Go” button becomes clickable. Click on it and your report is ready.

If you want a complete presentation of the reports items, you can watch:

• Our [[ video tutorials |Tutorials-📽-&-step-by-step-guides-🚶‍♀️🚶‍♂️]]

• The detailled presentation of the Reports [[ screen items |Screen-items]].

Sometimes saved reports can get messy so we created our new folder system to make your life easier.

With folders, you can organize your reports into different categories of your preference. It is a very easy process. You will find the folder system in the saved reports section.

1. Create a new folder

To create a folder just click on the +New folder button.

2. Naming and type

Give a name to your folder and choose its type.

3. Created a folder

And just like that, your folder is created. To put reports in your folder you can just drag and drop the reports or click on the folder and create a new report from scratch. You can use the search bar to make browsing more efficient

Zou can add more granularity by creating sub-folders within your chosen folder. Your main folder will always be at the front of the list named as ‘Parent folder’

4. Edit and delete

If you want to edit or delete your folder just click on the 3 dots in the corner of your folder and the settings will open.

To create a chart report, click on +New report and select Empty chart report .

I- Dimensions

For this report you can select only 1 dimension. You can select any dimension, normalized or source dimensions.

noteYou want to know more about dimensions?

You want to know more about dimensions?

2- Metrics

Choose the metrics you want to use in the report thanks to the metrics menu. You can choose a maximum of 3 metrics.

noteYou want to know more about metrics?

You want to know more about metrics?

3- Time period

Using the calendar you can choose the period you want to want to see in your report. We offer standard periods (last 30 days, this month, last week etc.) but you can also choose a custom period.

4- Filters (optional)

Clicking on the funnel icon opens the filters menu.

You will find the list of all the dimensions available in your site. You can then select for each dimension the desired values you want to use as filters.

Only data corresponding to the filters will appear in the report.

You can use the search bar either to search for dimensions or for values (once a dimension is chosen) using the switch in the search bar:

If choosing a dimension with lots of possible values (like keyword or ad ID), the loading can be a bit long. Please be patient! Or use another dimension (like ad group or campaign)

You can now click on the Go! button and generate your report!

Chart report

Nothing difficult about this calendar.

1 - Preset periods

To select quickly standard periods.

2 - Months / Years

To select quickly months and years.

3 - Period visualisation

It is possible to select your dates directly there.

• Export Destinations

  • Email destination

  • Google Analytics Destination

For the main Advertising Platforms, we are able to fetch automatically the data, several times a day, after the source is added in your Adloop space.

A data source is missing? Contact our Support Team to add it on our road map!

1. Add a data source

In the Data Sources tab, click on "Add" and select the desired data source.

The Adloop report template system is very useful as it offers empty as well as already filled out reports for each report type that is available. It aims to serve the user to have a more seamless experience when using Adloop.

On the left-hand side, you can see 3 segments Data source, Report type, Funnel .

These aim to bring a clear order within the reporting system. All data sources, report types and funnels are displayed with an icon and a different colour to show the type of the report and the data sources that are included.

There are two main segments of the reporting page: Empty reports, Report templates.

The saved reports page show the reports you saved as well as the ones shared by your teammates.

Reports are identified by their name, hence paying attention to their naming!

1 - Create a new Report

To create a new Report, simply click on +Add and the Templates screen will appear

Table report is your basic go-to table kind of report! They can be used either for macro overview of your performances or for micro granula r analysis of your digital marketing.

To create an empty table reports, click on the New report button in the left-hand menu and choose Empty table report.

To create a table you have to choose 4 elements :

• dimensions

The cycle report is available only with the Adloop Tracking & Attribution !

The cycle report will bring you insights about the role of your channels & campaigns in the paths to conversion .

To create a cycle report, click on +New report and select Empty cycle report .

Keeping track of sudden budget changes can be a challenge and that changes can go unnoticed for some time, leading to poor performances. That is why we are offering our very own solution: Adloop Smart Alert !

Anytime your budget on a channel is changing suddenly , you’ll receive an alert highlighting how consequent the change was as well as some context on that channel.

• How did my conversions move?

The insights include detailed actionable reports & insights about your channels with anomaly detection.

The goal of the channel insights is to offer reports already filtered with or without attribution for example on your nonperforming marketing channels. The access to actionable information allows you to react quickly to your nonperforming ads and turnover your marketing performances.

1. Smart Alerts

To set up you alerts just go to the Smart Alerts section and at the bottom of the page you will find the ‘Smart Channel Insights alert'

Notifications tell your teammates what is happening on their campaigns without having to log into Adloop #timesaver

1 - What are Integrations?

It is very simple! Before we can send a Notification, it is necessary to set up an Integration. This is where the Notification will arrive to.

We are regularly adding new Integrations, mostly they consist of instant messaging applications or simply email lists.

We want to save time for you! This is why we created our Adloop Smart Alerts - Recap feature. The goal is to give an overview of the performance of your digital marketing channels for you to keep track of your paid channels as effectively as possible!

You will receive this alert on a weekly and monthly basis with a comparison to the previous period to keep track of the changes.

The Recap will include the following:

For clients with attribution

We send our Export files or our Notifications into a Google Chat room.

To add Adloop to your room, you must:

1 - Create a webhook

From the Google Chat interface, in the room into which you want the notifications to arrive, click on ‘Manage webhooks’ as seen below:

Adloop sends Notifications into a Slack Channel.

To add Adloop to your Slack Channel, you must have:

1. Your Slack Space name

2. Your Slack ID

Adloop sends its Export files or Notifications to a Teams Room.

To add Adloop to your room, you need to:

1 - Create a webhook

From the Teams interface, in the room you want to send notifications to, click on the room management icon (3 dots menu) and then select the Connectors menu as shown below.

Our Smart Alerts are highlighting important variations on your key metrics and indicators, to draw your attention on what really matters.

In our Budget Alerts, you’ll find some elements highlighted in red or in green, on addition of the variation in % that are available for all the metrics in the alert.

Those highlighted elements show an unsual, unexpected, abnormal variation in regards of the Ad Spend variation.

In the example above, the Ad Spend increased by 36%, while the conversions number remained stable with a 2.89% increase. This stability in conversions is not considered normal given that the investments increased quite a lot during this same period.

This is a negative anomaly - a positive anomaly would just be the opposite.

In our Weekly / Monthly Recap Alert, you’ll find some changes in channels performances outlined. In this Alert, we don’t list channels performances that remained stable for the period or that didn’t significant Ad Spend.

Users in Adloop

There are 3 levels of access in Adloop: User, Dataset Administrator and Responsible Administrator.

User : Has access to the Datasets to which they have been invited and can use the Reporting, Export and Notifications features. However, they cannot create Data Sources or Destinations or manage data or act on other Users.

Dataset Administrator : has full access to all features in the Dataset(s) for which he is the Administrator. He can create new Users or Administrators in the context of the Dataset.

Main Administrator : has full access to the entire Workspace for which he is responsible. He manages the billing and can create new Datasets.

Details of user rights in Adloop

A small synthetic diagram to understand

Hi, I'm Adloop!

Let's try to explain this simply.

A. For starters we import data from Data Sources

You set the API connectors in Data Sources that will retrieve information from the Ad Platforms and Analytics.

First we retrieve 1 year of data and then every day we add fresh data.

The 'raw' data retrieved from the platforms is stored and identified by the small logo of the Data Source and a name. An example for the metrics :

• Impressions: these are the Impressions retrieved from Google Ads

• Conversions: the conversions indicated by Facebook Ads

It's the same for the Dimensions from the Data Sources :

• Campaign name: identifies the name of the campaigns Google Ads

• Name of the ad: the ads from Facebook Ads

noteAt this point, we have just retrieved the information from the data sources without changing anything. A kind of copy and paste of what is in the platforms (but without manual intervention).

At this point, we have just retrieved the information from the data sources without changing anything. A kind of copy and paste of what is in the platforms (but without manual intervention).

B. We then make a Normalization to simplify the reading

As you operate many marketing channels, you will import a lot of data. Now it happens that some Dimensions or Metrics are common to several Data Sources .

For example, we have Impressions in Google Ads and Facebook Ads, as well as Clicks, for the distribution costs (called Ad spend in Adloop). The same goes for campaign names, ad names, etc.

We therefore operate a Normalization to arrange Dimensions or Metrics of the same nature in a common place.

• Impressions

• Impressions

| Normalized (copied) into :

• Impressions

| | Dimensions :

• Campaign name

• Campaign name

| Normalize (copy) to:

• Campaign name - SEA

|

This operation allows you to have several Variables of the same nature gathered in a single Variable, which considerably simplifies the reporting.

The origin of the normalized variables is indicated by two icons:

Advertising Sources ( etc.) are normalized in the Ad Centric, icon

Analytics Sources ( etc.) are normalized in the Site Centric, icon

And to complete the explanation, Adloop specific Variables are illustrated by the icon

C. Matching or how to make sure that the Ad and Analytics or Adloop Source understand each other

Adloop's goal is to offer the most appropriate KPIs for all levels of campaign granularity. In order to match a campaign name coming from an Advertising Source with indicators coming from Analytics or Adloop, it is necessary to make sure that the two worlds recognize each other, this is the purpose of Matching .

As an example:

Let’s say I want to see the number of Sessions in my Data Source Facebook Ads

In Google Analytics, the Facebook channel is identified when the Source dimension is 'facebook' and the Medium dimension is 'paid social'.

Matching allows you to create this connection:

D. Attribution ( function) for optimal quality indicators

Adloop offers a Data-Driven Attribution feature that allows you to reconstruct the conversion and engagement paths of users and calculate attributed metrics and KPIs.

The Adloop Tracking & Attribution feature will generate many new metrics in Adloop, all of which will be identified by an icon. For example:

• Conversions attr. (for Attributed Conversions)

• Income attr. (for Attributed income)

• etc.

Adloop's attribution functionality takes the form of a Data Source that needs to be activated and configured. A subscription to Adloop is required to activate it.

E. Data is available for use

All data presented here is available for use in Reports , Exports and Notifications .

More information in the following sections:

• [[ Dimensions |Dimensions-in-Adloop]]

• [[ Metrics |Metrics-in-Adloop]]

• [[ Matching |Matching]]

It’s important to note that Facebook uses an “estimated metric”.

An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.

It’s important to note that Facebook uses an “estimated metric”.

An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.

It’s important to note that Facebook uses an “estimated metric”.

An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.