What is Adloop?

Adloop is a data marketing hub and, at the same time, a set of features designed to make digital marketing professionals' lives easier.


It all starts with data

Adloop does not collect data itselft, but we are retrieving data from external sources such as :

• Your Ad Platforms , that provide data generally called Ad-Centric : impressions, clicks, ad spends, ad name, campaign type etc..

• Your Analytics tool feed Adloop with behavioural data on your websites and your apps ( Site-Centric data) : pageviews, add to cart, account creation, purchase, sources of traffic etc.

• Your CRM or transactionnal apps, used for identifying clients or prospects, communicating with them, knowing what they bought etc. This is User-Centric data.

0d48fb58-907b-4e9f-a908-0e9372c035d6DECIDEDbc6e6512-26fe-45f4-b6ac-9a89e8b11a77The Data Source Adloop Tracking & Attribution will collect data that are specific to Adloop. It must be activated in order to enjoy the Attribution and Recommendations features.

• The Data Source Adloop Tracking & Attribution will collect data that are specific to Adloop. It must be activated in order to enjoy the Attribution and Recommendations features.

All those data are sent to Adloop thanks to API data connections without any manual intervention.

To connect a Data Source to Adloop, go to the Data Sources menu!

Introducing Adloop

https://www.youtube.com/watch?time_continue=2&v=UTmafJrDreU&feature=emb_logo

[[|Keep-an-eye-on-my-advertising-data]][[|Analyze-my-ads-performances]][[|Improve-my-reporting]][[|Create-a-dashboard]][[|Optimize-my-digital-marketing-campaigns]][[|Keep-an-eye-on-my-campaigns-(without-connecting-to-Adloop)]]

Don’t forget that adding data sources to Adloop is mandatory!

Everything you need to know

General

[[Start your Adloop discovery|I---Start-your-Adloop-discovery!]]

[[Quick start|Quick-start]]

[[Basic informations|Basic-informations]]

[[What’s new in Adloop’s world|0---What's-new-in-Adloop's-world--(changelog)]]

[[FAQ|FAQ]]

.png) Data sources

[[Data sources page|Data-Sources-page]]

[[Data Sources (Workflow)|Data-Sources-(Workflow)]]

[[Metrics & dimensions per data source|Metrics-&-dimensions-per-Data-Source]]

[[Data Quality|Data-Quality]]

[[Data destinations|Data-destinations-(Exports-or-Notifications)]]

Reports

[[Data Sources page|Data-Sources-page]]

[[Data Sources (Workflow)|Data-Sources-(Workflow)]]

[[Metrics & dimensions per data source|Metrics-&-dimensions-per-Data-Source]]

[[Data Quality|Data-Quality]]

[[Data destinations|Data-destinations-(Exports-or-Notifications)]]

.png) Data management

[[Data management|VI---Data-Management-📁]]

[[Dimensions management|Dimensions-management-page]]

[[Metrics management|Metrics-management-page]]

[[Matching|Matching]]

[[Marketing budgets|Marketing-budgets-(coming-soon)]]

.png) Exports

[[Export destinations|Export-Destinations]]

[[Exports|7---Exports]]

.png) Notifications

[[Notification destinations|Integrations]]

[[Notifications|8---Notifications]]

Popular topics

Need inspiration? Get a quick intro into what Adloop is and how to best use it at [[Start your Adloop disovery|Quick-start]].

Check out our guide for ideas on how to set up your [[dashboard|Dashboard]].

If starting from the beginning is daunting, try using one of our report templates.

noteOther ways of learning?If you are a visual learner dont worry we got you covered! Our video turorials will guide you through each step from [[setting up your dashboard|Tutorials-📽-&-step-by-step-guides-🚶‍♀️🚶‍♂️]] to [[report creation|Step-by-step-report-creation]] and so on.

Other ways of learning?If you are a visual learner dont worry we got you covered! Our video turorials will guide you through each step from setting up your dashboard to report creation and so on.

https://www.youtube.com/watch?time_continue=2&v=UTmafJrDreU&feature=emb_logo

https://youtu.be/BiBYYhq1tPg

[[FAQ|FAQ]]

If you cannot find an answer to your question, you can use the chat or the contact in the Adloop interface. You can also simply send an email to [email protected]

• Create a of the channel (and/or campaign) with chosen performance indicators

• This report can be sent to you by email on a regular basis

• [[Share the dashboard|Reports-saving-&-sharing-system]]

• [[Create a graph report|Chart-reports]]

[[|Table-reports]][[|Filters]][[|Comparison]][[|Use-Analytics-&-Attribution-KPI]][[|Use-Analytics-&-Attribution-KPI]]

[[|D--Attribution-KPI-for-marketing-optimization]][[|Attributed-conversions-&-revenue]][[|Useful-clicks-1]]

On the Data Sources page, you can see quickly all the data sources you set-up and their status.

Data-sources are separated in 3 categories:

• Data-sources : sources for which Adloop has an API connection - data is gathered automatically several times a day.

• Custom sources : sources for which there is no API connection - external data is then imported by file droping, email or FTP.

• Organic sources : sources for which there is no Advertising data to import.

We will explain here what is the purpose of every zone and what you can find in them:

.png)

Area 1 : to add a Data Source

Opens a pop-in with the available Data Sources connections.

See the dedicated pages to Ad Sources or Analytics Sources for more information on adding Data Sources.

Area 2 : Data Sources already in your Dataset

The names and logos of the Data Sources you added to your Dataset .

Area 3 : Data Sources details

You will find here the details of every Data Source you added, especially its number in the ad platform, its name but also the timezone and the currency.

We convert currencies when we import the data in the currency you chose for the Dataset. For more information, see the [[ Data Quality |Data-Quality]] page.

Area 4 : Data Sources status

This zone is important to check the quantity and quality of the imported data.

For each Data Source, you will find:

• History of the data in Adloop

• Date and time of the last data import

• A small graph with the imported data over the last 14 days

For more information about the frequency of the data import, see the [[ Data Quality |Data-Quality]] page.

Area 5 : Activate / Deactivate a Data Source

With this switch button you can stop the data import for Data Source without deleted the imported history.

noteThis function is interesting if you stop a contract with a partner but you want to keep a coherent data history.

This function is interesting if you stop a contract with a partner but you want to keep a coherent data history.

Area 6 : set-up or delete a Data Source

Both controls enables you to change the parameters or to delete a Data Source .

Deleting a Data Source will delete all the data history.

In order for Adloop to connect to your Rakuten Account and obtain the relevant data, we need you to create a specific report and give us the report's API url.

Dont' worry, we will guide you through the process !

1. Go to your Advertiser Dashboard

2. Go to the "Report" tab, click on "Choose Reports" and select "Revenue Report by Day"

3. Select the following columns:

• Transaction Date

• Publisher Name

• Publisher ID

• Number of Impressions

• Number of Clicks

• Total Commission

• Number of Orders

• Sales

1. Select the same timezone as your dataset, by clicking on the date picker.

2. Save your report

3. Click on "View Report" and select "Get API". This will give you an URL.

4. Copy the given URL and paste it in the field provided by Adloop.

That's it, well done !

[[Data Sources page|Data-Sources-page]]

[[Data Sources (workflow)|Data-Sources-(Workflow)]]

[[Destinations (Exports or Notifications)|Destinations-(Exports-or-Notifications)]]

[[Data quality|Data-Quality]]

[[@self|@self]]1

Metrics are units or measurement indicators used to judge the web marketing campaigns efficency. Each platform has its own metrics, but some of them are common to most of them, like clicks , impressions , conversion s or revenue .

Overview of the Metrics Picker

.png)

1 - Search bar

Simply type the name of the metric you are looking for and it will appear, whatever Datasource it comes from or whatever its Visibility settings are.

The language for the search bar is the same as the language displayed. Some names are different in French and in English.

2 - Normalised metrics

For more information, please visit the [[ Normalised Metrics |Metrics-in-Adloop]] page.

They will appear first, as they are the most commonly used.

3 - Source metrics

There you can access all the metrics from the Datasources. They are grouped by name of the Source.

4 - Display zone and metrics selection

Just tick the box to select a metric that will be displayed in the zone 5 (selected Metrics).

You can select up to 20 dimensions.

5 - Métriques sélectionnés

Here are displayed the selected metrics.

[[@self|@self]]1

[[@self|@self]]1

[[|Advanced-Alerts]][[|Real-time-notifications-(premium)-(depleted)]][[|Exports]]

[[|Cycle-reports-(Premium)]][[|Channel-affinity-(Premium)]][[|Path-Explorer-(Premium)]][[|Order-ID-(Premium)]]

[[|Dashboard]][[|Reports-saving-&-sharing-system]][[|Export-Destinations]]

Saving & sharing system is the same for all types of reports!

1- Saving a report

When you are done creating your report, you can click on the “Save” button.

You will have first to give it a name. Please, choose a clear and easy-to-understand name, so you can identify easily your different reports in the Saved reports list.

note“Google Ads campaign performances” is a better name than “Report 2”, just saying !

“Google Ads campaign performances” is a better name than “Report 2”, just saying !

Then you will have to choose a share option :

• Private

• Your site

• Users with the link

a- PrivateOnly you can access and edit reports with private settings. You won’t be able to see private reports made by other Adloop users, even if you are an admin.

b- Your siteAnyone with an Adloop access to the Site can open and edit the report. You will be able to see such reports made by fellow Adloop users as well.

c- Users with the link Anyone can access this report, as long as they have the link. They don’t need to have an Adloop report to display the report. But, they can’t make any change to the report.

For more safety, you have to enter a password to create this report. So when you share the link, don’t forget to send the password along with it!

The public sharing mode is ideal if you want to send data to partners (agencies, other teams etc.) but you do not want to give them access to Adloop

2- Editing a report

When you open an existing report from the “Saved report” tab, you can edit it and you can, of course, save those edits.

You have two options :

• update: the new version will erase the old version

• duplicate: your edits will be saved as a new report (in this case, remember to change the name of the report!)

Saving reports

[[|6-key-functions-of-Adloop]][[|Workspace-and-Sites]][[|Users-and-Administrators]][[|Overview-of-Data-available-in-Adloop]]

Nothing difficult about this calendar.

1 - Preset periods

To select quickly standard periods.

2 - Months / Years

To select quickly months and years.

3 - Period visualisation

It is possible to select your dates directly there.

General warning about imported data

Adloop connects to Data Sources set up in a Dataset to import the required Dimensions and Metrics .

We guarantee to keep the APIs active and up to date with Platform recommendations. However, the rights to connect to the Data Sources and the quality of the source data depend exclusively on the Platforms themselves and the validity of the access rights.

Frequency of data import

Adloop connects to the Platforms every 3 hours to retrieve the freshest data.

It is important to be aware that the data retrieved during the day is far from exhaustive because the processes are ongoing. They can change from one minute to the next.

Completeness of the data imported from the Platforms

The Platforms perform many consolidation and control operations to communicate complete data as soon as possible. However, sometimes technical incidents or slowdowns have affected the ongoing processes.

To be sure of the quality of the imported data, Adloop performs a data quality control on D+1 , D+3 and finally D+7 . This means that the data may change slightly over a period of 7 days.

Rest assured, these changes are usually minor: a few impressions, a few cents .... Nothing that affects past analysis.

Currency conversion when importing

To standardize currencies in Adloop, we perform conversions from the Data Source currency to the currency chosen for the Dataset on import.

Our source for conversion rates is XE.com, the world's leading expert on the matter.

Since we perform conversions on a daily basis, we are dependent on changes in exchange rates. As a result, the currency metrics you see in Adloop may differ from the amounts offered in some platforms (for example, for billing).

Keeping track of sudden budget changes can be a challenge and that changes can go unnoticed for some time, leading to poor performances. That is why we are offering our very own solution: Adloop Smart Alert !

Anytime your budget on a channel is changing suddenly , you’ll receive an alert highlighting how consequent the change was as well as some context on that channel.

• How did my conversions move?

• What about my clicks?

• Did my CPC get more expensive or cheaper?

When you receive this alert in your mailbox, you’ll be able, in less than one minute, to decide if you should take action or not .

You'll find them under the ‘Smart Alerts’ menu.

If you already had notifications set-up, don't worry, those haven't disappeared, you'll find them in xxx.

By default, all users on your dataset will be subscribed on that smart alert. You can change that list by going into the setting of the Smart Alert Budget. Note that this alert cannot be deleted .

1. You can subscribe, add recipients, configure and test the smart budget alerts

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1. You can manage recipients

.png)

1. You can set the sensitivity of your alerts

.png)

If you want to receive your notifications to an email address (yours or someone else’s!), nothing simpler.

Just add the desired email destination on the Notifications destination page, by clicking on the button.

Then, choose Email

Write in the field the email address you want to use for the export.

You can write several addresses at once, just put a comma “,” between each address! And remember that if you choose this email notification destination later, the notification will be sent to all the email addresses in the destination .

Save your destination and you can already use it!

Data structure in Adloop

The data structure of Adloop is organized in two layers:

1. The Workspace , accessible at an address such as https://company.adloop.co

2. Sites (previously Datasets ) which contain data, reports, exports, notifications etc.

To put it simply, the Workspace is the company and the Sites represent the brands or markets.

An example with an emblematic brand: Apple (Tim, if you are reading this...): the Workspace will be https://apple.adloop.co and the Sites: Apple France, Apple US, Apple UK - in which we will look at campaign info on these markets.

Workspace

The Adloop Account of a company

An Adloop Workspace allows a Company to manage all of its markets or an Agency to manage some of its customers.

It is created by an Administrator through the available creation processes (Free Trial, Token sent by Adloop, ...).

An Adloop Workspace login address is always following this model : https://company.adloop.co . The subdomain (host) ' company ' is freely chosen by the user who creates it.

Billing Unit

The Workspace is the Adloop billing unit: the duration of access rights and subscriptions are active for all Sites .

When the Subscription is terminated: an error message will be displayed when attempting to connect to the Workspace and access will no longer be possible unless renewed.

If the monthly Ad Spend amount of the Subscription is reached during the month, access will still be possible but the Data Source APIs will pause until the beginning of the next month. An informational email will be sent to the Administrator and an error message will be displayed for all Users .

The Ad Spend amount of the workspace can be found in the Sites section ( the total amount is only accessible to the Administrators ).

Sites

The Site contains the data from the Data Sources you have connected and all of Adloop's functionality on that data (Reports, Exports, Notifications etc.).

The list of Sites you have access to in the current Workspace is shown in the top left menu as shown below:

Sites are completely 'watertight' between each other: a User or an Administrator can have access to one Site but not another within the same Workspace .

• Dashboard for… dashboarding!

• Performances to see my data in a table

• Graph to see trends & repartition

• [[Cycles|Cycle-reports-(Premium)]] to analyse the position of an element in a path to conversion (only with Attribution!)

• Use the templates

• [[Create your report from scratch|III---Adloop-reports-system-📈]]

• Understand the dimensions in Adloop

• Understand the metrics in Adloop

• Channel overview with main KPI

• Keywords with 0 conversions

• Social Ads with CPC higher than the desired threshold

It may happen that a data source you are using is not available in our list of API connectors. In this case, you can create a custom data source.

For each custom data source, you will be able to download external data files for full data completeness.

Only create a custom data source if you plan to import external data! Otherwise you can use the Organic Sources tab in the Matching section.

1. Create a custom data source

In the Data Sources tab, click on "Add" and select "Custom Ad Source".

You will then have to give a name to your data source as well as fill in its type (Affiliate, Social, SEO etc.)

Next you will need to import the file containing the data for the desired source into Adloop. This file must have headers and raw data (no formulas).

Supported formats are : XLSX, XLS, ODS and CSV (UTF-8 encoding).

It is better if your file contains a date column! This allows you to add the data of several days at once. Otherwise, you will have to upload one file per day.

This file can be used as a template for future imports. This will facilitate the import process the next time. It is therefore better if you upload a file directly from the advertising platform (unmodified).

You can click "Submit" to upload your file.

Next, Adloop asks you to indicate which row is the header: choose the column with the title of your columns.

You will now be presented with a screen asking you to map your column titles to Adloop dimensions or metrics. For each column you have to indicate which dimension or metric corresponds to.

Example: For my column called "Cost" in my file I choose the corresponding Adloop metric "Ad Spend".

For my column called "Campaign", I choose the corresponding Adloop dimension "Campaign Name".

If the metric or dimension is not available in the list, you can create custom ones. These will then be specific (not standardized) items. To do this, use the "Add metric" or "Add dimension" buttons.

If you don't want to import a column, choose the "Will not import" option. The data in the column will then be left out.

Choose the currency in which the data in the file is entered and, if applicable, the date.

At the end of the set-up you can choose between overwrite & add data options.

Overwrite: a new imported file on the same dates will erase the previous one

Add data: data on the same dates will be summed.

Your data source is now created!

2. Importing new data from a custom source

In the Data Source tab, select the data source for which you want to import data and click on the "Load new file" button

By clicking on this button, you have two options: upload a new file (and therefore make the column matches again) or use the configuration of a previous import. (By clicking on the arrow)

In this case, the file format and column names must be absolutely identical between the two files.

3. Manage the list of manual imports

By clicking on the button "Display custom imports", you access the list of imports for a given source.

From this list, you can delete one or more imports if the data are no longer up to date.

https://www.youtube.com/watch?v=n3ZbwelZeQ0

The cycle report is available only with the Adloop Tracking & Attribution !

The cycle report will bring you insights about the role of your channels & campaigns in the paths to conversion .

To create a cycle report, click on +New report and select Empty cycle report .

I- Dimensions

You can select up to 20 dimensions for this report. You can select any dimension, normalized or source dimensions.

To analyze in depth your campaigns, use several dimensions and go detailed!

II- Conversion metric

You have to select a conversion metric among the ones you have set-up in the Adloop Tracking & Attribution data-source.

You will only find Adloop conversions in this metric selector as this report use the data from attribution.

III- Period

You can choose between pre-defined or custom periods. You can’t compare period on the cycle report.

IV- Filter

You can filter the report on any dimension you want. You can combine several filters.

To remove all the filters at once, please select Reset .

Understand the data

Single touchpoint conversionsNumber of conversions that were done in a single touchpoint.

Multi touchpoints conversionsNumber of conversions that were done with several touchpoints.

Initiator Presence of the channel in the 1st third of the path to conversion.

SetterPresence of the channel in the 2nd third of the path to conversion.

ScorerPresence of the channel in the 3rd third of the path to conversion.

PhasesRepresentation of the Initiator - Setter - Score phases in %.

Autonomy rateThe ability of a channel to convert on its own.

Participation rateRate of the presence of the channel in the paths to conversion.

TouchpointsNumber of touchpoints.

Touchpoints per conversion / Duplication rateNumber of appearances in the paths to conversion in which the channel is present.

Cycle report

https://www.youtube.com/watch?v=EI0Lq4w_OcQ&list=PLQ4YExrLQZJK_n0ICcYT5ijp1bY743qYP&index=24&ab_channel=AdloopMediaOptimizationPlatform

The saved reports page show the reports you saved as well as the ones shared by your teammates.

Reports are identified by their name, hence paying attention to their naming!

1 - Create a new Report

To create a new Report, simply click on +Add and the Templates screen will appear

2 - Reports Templates

You can start an Empty Report but also use the Reports Templates offered by Adloop, in order to open an already constructed report with Dimensions and Metrics that you can use for your specific needs.

note Reports Templates were created for specific objectives on marketing channels (SEA, Social etc.) but also to make Google Data Studio exports.

Reports Templates were created for specific objectives on marketing channels (SEA, Social etc.) but also to make Google Data Studio exports.

3 - Screen items

Notifications tell your teammates what is happening on their campaigns without having to log into Adloop #timesaver

1 - What are Integrations?

It is very simple! Before we can send a Notification, it is necessary to set up an Integration. This is where the Notification will arrive to.

We are regularly adding new Integrations, mostly they consist of instant messaging applications or simply email lists.

To add instant messaging Integrations, you must have the corresponding access rights. If you don’t have those rights, contact your administrator within your organization.

To add a notification, simply click on the button in notification Integrations and choose the desired Integration in the list.

.png)

2 - Available Integrations

We recommend you to give a precise name to each Integration you set-up, it will be simpler later on.

At the moment, the available Destinations are:

a - Google Chat

Adloop sends the Notifications to a Google Chat room. See the step-by-step set up in [[our page dedicated to Google Chat.|Google-Chat-Destination-🚶‍♂️🚶‍♀️]]

b- Slack

Adloop sends the Notifications to a Slack channel. See the step-by-step set up in [[our page dedicated to Slack.|Slack-Destination🚶‍♂️🚶‍♀️]]

c- Teams

Adloop sends the Notifications to a Teams room. See the step-by-step set up in [[our page dedicated to Teams|Microsoft-Teams-Destination🚶‍♂️🚶‍♀️]].

Integrations

https://www.youtube.com/watch?v=mljLl82j_lY&list=PLQ4YExrLQZJK_n0ICcYT5ijp1bY743qYP&index=12&ab_channel=AdloopMediaOptimizationPlatform

The insights include detailed actionable reports & insights about your channels with anomaly detection.

The goal of the channel insights is to offer reports already filtered with or without attribution for example on your nonperforming marketing channels. The access to actionable information allows you to react quickly to your nonperforming ads and turnover your marketing performances.

1. Smart Alerts

To set up you alerts just go to the Smart Alerts section and at the bottom of the page you will find the ‘Smart Channel Insights alert'


2. Set-up

To set up you alert you have to clink on ‘Configure’ and you will be presented with the window featuring all the settings.

First you have to decide the sensitivity of the alert which will determine when the alert is triggered according to different thresholds. You can select Low/Medium/High.

You also have to select the period on which the alert will be triggered. You can select Last 7 days/Last Week/Last 14 days/Last 30 days/Last month

You also need to choose the period with which to compare the data with. It’s important to not that If you choose previous year attributed data might not be available based on your personal setup. You also have the option to select both periods but in that case you will receive two separate alerts.

Lastly you have to choose between attributed data and platform data (or both). This means that whatever you choose your alert will only include that specific data.

In the ‘Advanced configuration’ you have the option to ignore certain accounts in the alert when multiple accounts are connected by simply unchecking them from the list.

3. Recipients

When you are a user of Adloop by default you are subscribed to the alerts. To add more recipients click on ‘Add recipient’.

You can add them by user name if they are added to the platform. Or you can add them by email address.

You can also add integrations so your alerts will flow in to a specific channel. You have the options to connect Slack/Microsoft Teams/Google Chat.

4. Channel selection

By default you are subscribed to the all the channels, however you have to option to configure the subscribers per channel.

To create a chart report, click on +New report and select Empty chart report .

I- Dimensions

For this report you can select only 1 dimension. You can select any dimension, normalized or source dimensions.

noteYou want to know more about dimensions? Visit our dedicated page!

You want to know more about dimensions? Visit our dedicated page!

2- Metrics

Choose the metrics you want to use in the report thanks to the metrics menu. You can choose a maximum of 3 metrics.

noteYou want to know more about metrics? Visit our dedicated page!

You want to know more about metrics? Visit our dedicated page!

3- Time period

Using the calendar you can choose the period you want to want to see in your report. We offer standard periods (last 30 days, this month, last week etc.) but you can also choose a custom period.

4- Filters (optional)

Clicking on the funnel icon opens the filters menu.

You will find the list of all the dimensions available in your site. You can then select for each dimension the desired values you want to use as filters.

Only data corresponding to the filters will appear in the report.

You can use the search bar either to search for dimensions or for values (once a dimension is chosen) using the switch in the search bar:

If choosing a dimension with lots of possible values (like keyword or ad ID), the loading can be a bit long. Please be patient! Or use another dimension (like ad group or campaign)

You can now click on the Go! button and generate your report!

Chart report

https://www.youtube.com/watch?v=VsObczCWyB8&list=PLQ4YExrLQZJK_n0ICcYT5ijp1bY743qYP&index=22&ab_channel=AdloopMediaOptimizationPlatform

In the calendar, you have the option to compare time periods in your report.

1. Open your calendar and select the time period you want to examine.

1. Select the ‘Compare with’ slide and choose the time period you want to compare.

The selected time period will appear in orange color.

1. Click on ‘Apply’ and your time period is all set.

Sometimes saved reports can get messy so we created our new folder system to make your life easier.

With folders, you can organize your reports into different categories of your preference. It is a very easy process. You will find the folder system in the saved reports section.

1. Create a new folder

To create a folder just click on the +New folder button.

2. Naming and type

Give a name to your folder and choose its type.

3. Created a folder

And just like that, your folder is created. To put reports in your folder you can just drag and drop the reports or click on the folder and create a new report from scratch. You can use the search bar to make browsing more efficient

Zou can add more granularity by creating sub-folders within your chosen folder. Your main folder will always be at the front of the list named as ‘Parent folder’

4. Edit and delete

If you want to edit or delete your folder just click on the 3 dots in the corner of your folder and the settings will open.

Our Smart Alerts are highlighting important variations on your key metrics and indicators, to draw your attention on what really matters.

In our Budget Alerts, you’ll find some elements highlighted in red or in green, on addition of the variation in % that are available for all the metrics in the alert.

Those highlighted elements show an unsual, unexpected, abnormal variation in regards of the Ad Spend variation.

In the example above, the Ad Spend increased by 36%, while the conversions number remained stable with a 2.89% increase. This stability in conversions is not considered normal given that the investments increased quite a lot during this same period.

This is a negative anomaly - a positive anomaly would just be the opposite.

In our Weekly / Monthly Recap Alert, you’ll find some changes in channels performances outlined. In this Alert, we don’t list channels performances that remained stable for the period or that didn’t significant Ad Spend.

In this focus, we’ll present first the positive anomalies, then negative anomalies, then positive changes and finally negative changes.

In the Smart Alert Weekly Recap, the anomaly detection is also based on the Ad Spend variation.

If we look closely at the Meta Data which presents a positive anomaly: the Ad Spend was stable while the revenue grew by 56%: this performance is not what could have been expected with the budget change. This is why we are drawing attention on it.

We also have a positive anomaly for Google Perf Max, given the stable Ad Spend and the Revenue increasing by 253%

But why don’t we flag an anomaly for Google Search ? Its Ad Spend decreased by 16% while the revenue grew by 12%. Well, we use thresholds based on the variation difference between the Ad Spend and the measured metric to flag anomalies.

The thresholds are the following:

| Label | Variation compared to the Ad Spend variation | | Negative anomaly | Normal sensitivity: -40 points Low sensitivity: beyond -55 points High sensitivity: beyond -25 points | | Decrease | Normal sensitivity: between -15 points & -40 points Low sensitivity: between -20 & -55 points High sensitivity: between -25 & -10 pts | | Stable | Normal sensitivity: between -15 points and +15 points Low sensitivity: between -20 & +20 points High sensitivity: between -10 & +10 points | | Increase | Normal sensitivity: between +15 points & +40 points Low sensitivity: between +20 & +55 points High sensitivity: between +10 & +25 points | | Positive Anomaly | Normal sensitivity: +40 points Low sensitivity: beyond +55 points High sensitivity: beyond +25 points |

We want to save time for you! This is why we created our Adloop Smart Alerts - Recap feature. The goal is to give an overview of the performance of your digital marketing channels for you to keep track of your paid channels as effectively as possible!

You will receive this alert on a weekly and monthly basis with a comparison to the previous period to keep track of the changes.

The Recap will include the following:

For clients with attribution

• Adspend

• Traffic

  • Landed clicks

  • Cost per landed clicks

• Engagement

  • Useful clicks

  • Cost per useful clicks

• Revenue

  • Real Revenue

  • Real ROAS

For clients without attribution

• Adspend

• Traffic

  • Platform clicks

• Revenue

  • Platform Revenue

  • Platform ROAS

1. You can subscribe, add recipients, configure and test the smart recap alerts

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1. You manage recipients

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1. You can set the sensitivity of your alerts

1. You can choose the period in which to compare the data

1. You can choose between attributed data and platform data (or both)

1. You can choose to receive a specific table or dashboard report attached to the recap alert

Dimensions are the names, categories or characteristics of the digital marketing campaigns.

Each platform has its own dimensions, but some are common to many platforms, like campaign names , ad names , campaign objectives etc.

The dimensions Picker is the first of the Reports pickers.

Dimensions Picker overview

1 - Search bar

Simply type the name of the dimension you are looking for and it will appear, whatever Datasource it comes from or whatever its Visibility settings are.

The language for the search bar is the same as the language displayed. Some names are different in French and in English.

2 - Normalised dimensions

For more information, visit the [[ Normalised Dimensions |Dimensions-in-Adloop]] page.

They will appear first, as they are the most commonly used.

3 - Sources dimensions

There you can access all the dimensions from the Datasources. They are grouped by name of the Source.

4 - Display zone and dimensions selection

Just tick the box to select a dimension that will be displayed in the zone 5 (selected Dimensions).

You can select up to 20 dimensions.

The dimension ticked as Main is the “master” dimension, it sets the values of other dimensions and metrics displayed.

5 - Selected dimensions

Here are displayed the selected dimensions.

Adloop sends its Export files or Notifications to a Teams Room.

To add Adloop to your room, you need to:

1 - Create a webhook

From the Teams interface, in the room you want to send notifications to, click on the room management icon (3 dots menu) and then select the Connectors menu as shown below.

The creation process is simple, just name the webhook as you want - Adloop for example.

If you want a special Adloop avatar, you can use or download the image below:

https://cdn.adloop.co/images/adloop_notifications_logo.png

To create the webhook link, just click on Create :

After saving, you will have access to the webhook link that you can copy:

2 - Copy and paste the webhook link into Adloop

In the window for adding a Google Chat Destination, copy the generated webhook link and validate.

Give this Destination a name and you're done!

Your Teams Destination now appears in the list of destinations.

Adloop sends Notifications into a Slack Channel.

To add Adloop to your Slack Channel, you must have:

1. Your Slack Space name

2. Your Slack ID

3. The Channel you want us to send Notifications to

1 - Where to find the Slack informations?

a - Your Slack Space name

You can find it in your Slack app by opening the top-left menu, it looks like [space_name].slack.com.

b - Slack ID

It consists of a login (email address) and a password.

If you don’t remember the address you used, you can find it in the ‘View Profile’ link in your personnal menu, on the top-right corner of the Slack app.

c - Channel name

The connection system will display all the available channels, whether they are shared (beginning with a #) or personnal (one or several people)

2 - Connection procedure

Adding a Slack Destination starts with opening a connection with Slack.

If you are not already logged in, you will have to enter the previously indicated information in the different fields.

If you are already logged-in or after entering all the informations, you will have to choose the channel in a screen looking like this one:

After authorizing, you are done! Your Slack Destination is ready.

We send our Export files or our Notifications into a Google Chat room.

To add Adloop to your room, you must:

1 - Create a webhook

From the Google Chat interface, in the room into which you want the notifications to arrive, click on ‘Manage webhooks’ as seen below:

The creation process is simple, you just have to name the webhook - Adloop , for example.

If you want a special Adloop logo, copy-paste the link below:

https://cdn.adloop.co/images/adloop_notifications_logo.png

After saving, you will have access to the webhook link that you can copy:

2 - Copy and paste the webhook link in Adloop

In Adloop, when adding a Google Chat Destination, paste the webhook link and save.

Name this Destination and you are done!

Your Google Chat Destination now appears in the destinations lists.

Users in Adloop

There are 3 levels of access in Adloop: User, Dataset Administrator and Responsible Administrator.

User : Has access to the Datasets to which they have been invited and can use the Reporting, Export and Notifications features. However, they cannot create Data Sources or Destinations or manage data or act on other Users.

Dataset Administrator : has full access to all features in the Dataset(s) for which he is the Administrator. He can create new Users or Administrators in the context of the Dataset.

Main Administrator : has full access to the entire Workspace for which he is responsible. He manages the billing and can create new Datasets.

Details of user rights in Adloop

Adloop is a marketing data storage unit with a set of functionnalities here to help digital marketers' everydays' life.

For better clarity, we have ranked Adloop functionnalities in 6 broad categories.

CONNECT : Everything starts with a Data Source

Adloop does not collect data directly, it feeds itself from external Data sources which are :

• Your Ad platforms which give you data that we usually call Ad-Centric : Impressions, clicks, ad names, campaign types, etc.

• Your Analytics tools feeding Adloop in users behavior’s data on your sites and apps (Site-Centric data) : Pages viewed, add to the basket, account setup, purchase, visits demographic, etc.

• Your CRM or business apps used to identify clients or prospects, communicate with them, know what they bought, etc. That is User-Centric .

All those data are sent to Adloop via API data connectors which are updated automatically every 3 hours.

To connect a Data Source to Adloop, go check out the Data Source page.

ANALYZE : A powerful reports system

Have you ever dreamed of being able to analyzing all your Platforms, Analytics and Attributed data in one single place ? Are you a wonderful analyst who wants to see 5 UTM then 12 metrics or KPIs in one single report ? You are getting tired or doing copy-paste in Excel to compare your Google Ads and Facecook Ads campaigns ?

Adloop is going to be your best friend!

To be more efficient, we put at your disposal a set of reports templates . You can save them, share them with your team or simply look at shared reports.

noteTo analyze data, go check out the Reports page.

To analyze data, go check out the Reports page.

ATTRIBUTE: Data-driven marketing attribution

Years of R&D to offer you the best attribution algorithm on the market. Data-driven and based on users behavior analysis, the Adloop Tracking & Attribution technology is going to put together the conversion paths (or non conversion paths) and build several reports based on those :

• Conversions and revenues attributed with all KPIs related to the conversion : Attributed CPA, attributed ROAS…

• Complete conversion path linked with order ID

• Most frequent conversion path with a search system to identify winning scenarios.

• Recommendations of calculated actions for each ad updated in real time

fc6c24c9-aa5f-4d09-9f6a-0218406d80362ba761d4-dd38-4dca-9cc8-a5bbdc974848DECIDEDThe Data Source Adloop Tracking & Attribution collect specific data from Adloop. It has to be activated and set up to be able to use the Attribution and the Recommandations tools.

• The Data Source Adloop Tracking & Attribution collect specific data from Adloop. It has to be activated and set up to be able to use the Attribution and the Recommandations tools.

DISTRIBUTE : feeding external apps data

A data-extract system allowing to feed external systems in real time.

With DISTRIBUTE, no need to lose time doing copy-paste or looking for data in various platforms, everything is automatized .

Export destinations' connectors make possible to send data :

• By mail, FTP or shared storages like Google Drive

• To Data visualization apps like Google Data Studio , Tableau , or Power BI

• To Datamarts like Google Big Query , AWS , Azure or Snowflake

Distribute the metrics and KPIs that you need in real time using our Export center.

NOTIFY : For informed and reactive teams

You always need to be notified about your campaigns without the burden of login to the ad plaforms or to Analytics tools? NOTIFY allows you to create alarms on whichever Data sources with whichever KPIs you need and to send them to yourself by mail or on any messaging app you want like Slack , Google Chat or MS Teams .

Set up the notifications and keep your teams informed and alert with the Notification center .

MANAGE : A global management of the marketing data

To organize your data menus as you want, to create matching rules between platforms and Analytics tools, to define calculated metrics that are specific to your activity, Adloop will offer you a simple interface to manage your data.

For the main Advertising Platforms, we are able to fetch automatically the data, several times a day, after the source is added in your Adloop space.

A data source is missing? Contact our Support Team to add it on our road map!

1. Add a data source

In the Data Sources tab, click on "Add" and select the desired data source.

The most popular ones can be found at the top and after they are organized per categories: Search, Shopping, Social…

You can also use the search bar to find directly the source you are looking for.

If the source is not yet available, you can use our [[custom data source function|Custom-data-sources]] to import data!

Once you have found your data source, click on it and follow the instructions on the screen.

1- Dimensions selection

Normalized dimensions are imported by default, but you can choose to import additionnal dimensions by ticking them.

2- Metrics selection

Normalized metrics are imported by default, but you can choose to import additionnal metrics by ticking them.

3- Data-sources specific steps

Some connectors have optional steps.

• Google & Facebook: custom conversions import

If you have set-up custom conversions on Google and Facebook thanks to conversion pixels, you can import them in Adloop as well.

4- Filter the data (optional)

You can choose to filter the entering data based on the naming of the campaigns, adgroups etc.

This is very useful if you have all your countries campaigns regrouped in the same Ad Account but you want to split your Adloop data per country.

It’s important to note! When adding more than one filter on the dimensions it’s either AND/OR depending on which operator you are using!

• if it is a "positive" operator (eg: contains, equals), it will be an OR

• if it is a "negative" operator (eg: is not equal to, does not contain), it will be an AND

So imagine you are doing something like the screen, it will be: IF the campaign begins with "Black Friday" or "Xmas" AND does not contain EN AND HU

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5- Import

At the end of the process, click on the Start Import button and the data will start flowing in!

We will gather a full year of data history.

Connecting data sources

Table report is your basic go-to table kind of report! They can be used either for macro overview of your performances or for micro granula r analysis of your digital marketing.

To create an empty table reports, click on the New report button in the left-hand menu and choose Empty table report.

To create a table you have to choose 4 elements :

• dimensions

• metrics

• time period

• filters (optionnal)

1- Dimensions

Choose the dimensions you want to use in your report thanks to the dimension menu. You can select a maximum of 5 dimensions.

One of your dimension will be the main dimension of your report. You can change which dimension is the main using the switch.

noteYou want to know more about dimensions? [[Visit our dedicated page!|Dimensions-in-Adloop]]

You want to know more about dimensions?

2- Metrics

Choose the metrics you want to use in the report thanks to the metrics menu. You can choose a maximum of 20 metrics.

noteYou want to know more about metrics? [[Visit our dedicated page!|Metrics-in-Adloop]]

You want to know more about metrics?

3- Time period

Using the calendar you can choose the period you want to want to see in your report. We offer standard periods (last 30 days, this month, last week etc.) but you can also choose a custom period.

Using the comparison switch you can compare two different periods :

The initial period is identified with the purple colour, while the comparison period is in yellow.

4- Filters (optionnal)

Clicking on the funnel icon opens the filters menu.

You will find the list of all the dimensions available in your site. You can then select for each dimension the desired values you want to use as filters.

Only data corresponding to the filters will appear in the report.

You can use the search bar either to search for dimensions or for values (once a dimension is chosen) using the switch in the search bar:

If choosing a dimension with lots of possible values (like keyword or ad ID), the loading can be a bit long. Please be patient! Or use another dimension (like ad group or campaign)

You can now click on the Go! button and generate your report!

Table report

Adloop reporting tool is very powerful: you can combine any data type from multiples Sources, filter them, order them etc.

All reports use at least one of the following four elements:

• dimensions

• metrics

• period

• “go” button

Step 1: Choose Dimensions

You can, using the Dimensions Pickers , choose the Dimensions from Data Sources you added.

Dimensions can be used either as the base of your report or as filters.

Want to know more about Dimensions? [[ The Dimensions in Adloop |Dimensions-in-Adloop]]

Detailled presentation of the [[ Dimensions Picker |Dimensions-Picker]]

Step 2: Select Metrics

You can, using the Metrics Piker , choose the Metrics from Data Sources you added.

Want to know more about Metrics? [[ The Metrics in Adloop |Metrics-in-Adloop]]

Detailled presentation of the [[ Metrics Picker |Metrics-picker]]

Step 3: Pick a time period

Choose the period you want to analyze:

Step 4 : Validation

When steps 1, 2 and 3 are finished the “Go” button becomes clickable. Click on it and your report is ready.

If you want a complete presentation of the reports items, you can watch:

• Our [[ video tutorials |Tutorials-📽-&-step-by-step-guides-🚶‍♀️🚶‍♂️]]

• The detailled presentation of the Reports [[ screen items |Screen-items]].

The transaction ID report aims to show the conversion path by displaying a detailed path to conversion with attributed measures.

To create a Transaction ID report click on the New report tab and select Empty transaction ID

To create a Transaction ID report you have to choose 4 elements:

• Conversion metrics

• Channel

• Time period

• Filters (optional)

I- Metrics

Choosing a conversion metric is compulsory. The Conversion metric is there by default but it is possible to choose other custom attributed metrics that were defined previously in the attribution setting up process.

Important to note that at the same time you can only choose one conversion metric!

noteYou want to know more about attribution settings?

You want to know more about attribution settings?

II- Channels

After choosing the metric the channel has to be selected as well. You can either select one specific channel or choose “All”.

III- Time period

Using the calendar you can choose the period you want to see in your report. We offer standard periods (last 30 days, this month, last week etc.) but you can also choose a custom period.

IV- Filters (optional)

Clicking on the funnel icon opens the filters menu.

You will find the list of all the dimensions available in your site. You can then select for each dimension the desired values you want to use as filters.

Only data corresponding to the filters will appear in the report.

You can use the search bar either to search for dimensions or for values (once a dimension is chosen) using the switch in the search bar:

If choosing a dimension with lots of possible values (like keyword or ad ID), the loading can be a bit long. Please be patient! Or use another dimension (like ad group or campaign)

You can now click on the Go! button and generate your report!

In the report you can see the source of the conversion and the attributed % in the conversion process. By clicking on the arrow you will see a detailed report with a more granular view on the conversion.

It’s important to note that Facebook uses an “estimated metric”.

An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.

A small synthetic diagram to understand

Hi, I'm Adloop!

Let's try to explain this simply.

A. For starters we import data from Data Sources

You set the API connectors in Data Sources that will retrieve information from the Ad Platforms and Analytics.

First we retrieve 1 year of data and then every day we add fresh data.

The 'raw' data retrieved from the platforms is stored and identified by the small logo of the Data Source and a name. An example for the metrics :

• Impressions: these are the Impressions retrieved from Google Ads

• Conversions: the conversions indicated by Facebook Ads

It's the same for the Dimensions from the Data Sources :

• Campaign name: identifies the name of the campaigns Google Ads

• Name of the ad: the ads from Facebook Ads

noteAt this point, we have just retrieved the information from the data sources without changing anything. A kind of copy and paste of what is in the platforms (but without manual intervention).

At this point, we have just retrieved the information from the data sources without changing anything. A kind of copy and paste of what is in the platforms (but without manual intervention).

B. We then make a Normalization to simplify the reading

As you operate many marketing channels, you will import a lot of data. Now it happens that some Dimensions or Metrics are common to several Data Sources .

For example, we have Impressions in Google Ads and Facebook Ads, as well as Clicks, for the distribution costs (called Ad spend in Adloop). The same goes for campaign names, ad names, etc.

We therefore operate a Normalization to arrange Dimensions or Metrics of the same nature in a common place.

• Impressions

• Impressions

| Normalized (copied) into :

• Impressions

| | Dimensions :

• Campaign name

• Campaign name

| Normalize (copy) to:

• Campaign name - SEA

|

This operation allows you to have several Variables of the same nature gathered in a single Variable, which considerably simplifies the reporting.

The origin of the normalized variables is indicated by two icons:

Advertising Sources ( etc.) are normalized in the Ad Centric, icon

Analytics Sources ( etc.) are normalized in the Site Centric, icon

And to complete the explanation, Adloop specific Variables are illustrated by the icon

C. Matching or how to make sure that the Ad and Analytics or Adloop Source understand each other

Adloop's goal is to offer the most appropriate KPIs for all levels of campaign granularity. In order to match a campaign name coming from an Advertising Source with indicators coming from Analytics or Adloop, it is necessary to make sure that the two worlds recognize each other, this is the purpose of Matching .

As an example: