Level in which I put the URL templates
Campaign level
What parameters should I use ?
loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template
Just add the following string at the end of the destination URL &loopcd=DIw|~INSERTION_ID~. If Adloop is the only tracking template : ?&loopcd=DIw|~INSERTION_ID~. If you opt for the utm_content , use this value : &utm_content=DIw|~INSERTION_ID~
Shoud I use both adlcoid & utm_content ?
No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future