Metric name in Adloop
Metric name in Source
Definition
Ad Spend
Cost
Cost is the sum of your spend during this period.
Clicks
Clicks
When someone clicks your ad, it's counted here.
Impressions
Impressions
How many times your video thumbnails were shown to viewers. Includes only impressions on YouTube, not on external sites or apps.
Conversions
Conversions
"Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column
Revenue
Conversions value
Conversion value (Conv. value) is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions.
Videos completed
Videos views
Number of times your video have been played for at least 30s (or to its completion if it’s shorter) or someone has interacted with the video.
View through conversions
View-through conv.
View-through conversions (“View-through conv.”) are conversions that are recorded when users view (but don’t interact with) an ad and then later convert. These conversions are counted based on a period of time called a view-through conversion window.
Engagements
Engagements
An engagement occurs when a consumer engages with an ad, for example viewing at least 10 seconds of or clicking on a video ad.
Dimension name in Adloop
Dimension name in Source
Definition
Campaign name
Campaign
The name of the campaign.
Adgroup name
Ad group
The name of the Ad group.
Site
Site
Sites where your ads can appear.
Title
Title
The title of the video.
Ad ID
Ad ID
The unique identifier of an ad.
Campaign ID
Campaign ID
The unique identifier of a campaign.
Adgroup ID
Ad group ID
The unique identifier of an ad group.