Metric name in Adloop
Metric name in Source
Definition
Ad Spend
Cost
Cost is the sum of your spend during this period.
Clicks
Clicks
When someone clicks your ad, it's counted here.
Impressions
Impressions
An impression is counted each time your ad is served. Impressions help you understand how often your ad is being seen.
Impression share
Content impression share
The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive.
Conversions
Conversions
"Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column.
Revenue
Conversions value
Conversion value (Conv. value) is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions.
Store visits
Conversions from store visits
Conversions that occur when a user visits an advertiser's retail store.
View through conversions
View through conversions
View-through conversions (“View-through conv.”) are conversions that are recorded when users view (but don’t interact with) an ad and then later convert. These conversions are counted based on a period of time called a view-through conversion window.
Dimension name in Adloop
Dimension name in Source
Definition
Campaign name
Campaign
The name of the campaign.
Placement
Placement
Placements are locations where your ads can appear on YouTube or the Google Display Network. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit.
Ad name
Ad
The name of the ad.
Site
Site
Where your ads can appear.
Campaign ID
Campaign ID
The unique identifier of a campaign.
Ad ID
Ad ID
The unique identifier of an ad.
Adgroup ID
Adgroup ID
The unique identifier of an ad group.