Metric name in Adloop
Metric name in Source
Definition
Ad spend
Campaign cost
Total campaign costs.
Clicks
Clicks
The total number of clicks without clicks originating from click bots.
Conversions
All conversion
Number of conversions.
Impressions
Impressions
The number of delivered ad impressions.
Revenue
Conversion value
Amount of conversions value.
Dimension name in Adloop
Dimension name in Source
Definition
Campaign name
Campaign name
Name of the campaign.