# Google analytics 4

Google Analytics 4 is the next generation of Analytics that collects event-based data from websites and applications. It's an analytics service that lets you measure traffic and engagement on your websites and applications. 

GA4 is a new type of property designed for the future of measurement, and uses event-based data instead of session-based data.

### Benefits : 

1. Quick turnkey deployment thanks to our connector 
2. Easier, higher-volume data transmission 
3. Improved and more comprehensible reports 
4. Data encryption to protect confidentiality

## Would you like support in deploying this solution?

{% embed url="<https://www.commandersact.com/en/contact/>" %}