# Tracking Optimisation: Commanders Act Gateway

### The impact of third-party tracking on your business:

* **Data loss:** Up to 30% of events are blocked by ad blockers.
* **Limited lifespan**: Measurement cookies are often restricted to 24 hours or 7 days on Safari (ITP).
* **Distorted attribution**: Underestimated ROI and less effective advertising algorithms (Google, Meta).

### IT'S TIME FOR A CHANGE: Commanders Act Gateway

Rather than multiplying complex DNS configurations (A-Record, CNAME), Commanders Act now offers a unique, vendor-agnostic solution: the Commanders Act Gateway.

This unified gateway uses a single path on your own domain (e.g. `/metrics`) to feed your entire ecosystem.

### **One configuration, four strategic uses:**

1. **Google Tag Gateway**: Serve your `gtag.js` and `gtm.js` scripts directly from your domain for maximum accuracy on GA4 and Google Ads.
2. **First-party hosting of partners**: Load third-party scripts (Meta, TikTok, etc.) via obfuscated file names, making them undetectable by adblockers.
3. **First-party tracking (server-side):** Collect and process your events via your own domain before distribution, ensuring clean and compliant data.
4. **Optimised container hosting**: Host your tag containers & CMP in First-Party to reduce latency and protect your tracking from browser restrictions.

### Immediate benefits for your success:

* **Maximum resilience:** Bypass adblockers with automatic obfuscation of JavaScript file names.
* **Signal accuracy**: Restore cookie lifetime in the face of Safari ITP, ensuring better attribution.
* **Web performance:** A centralised infrastructure that reduces the number of requests to third-party domains.
* **Optimised match score**: Richer data sent to advertising agencies to reduce your CPA.

### How to deploy this solution?

Deployment is carried out in three key stages, orchestrated with your technical teams and our consultants:

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> 💡 CSM's insight: Don't see this as a technical project, but as a security update for your data capital. Once the Gateway is activated, you regain control of your tracking without depending on restrictive third-party browser policies.