> For the complete documentation index, see [llms.txt](https://community.commandersact.com/customer-success/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/customer-success/francais-1/inspiration/partage-daudience/ciblage-et-reciblage-publicitaire.md).

# Ciblage et reciblage publicitaire

C'est pour y remédier que nous vous montrons comment utiliser les capacités de réconciliation de nos solutions. 

Vous apprendrez à unifier vos données autour d'un identifiant unique pour alimenter Facebook Custom Audiences, Google Customer Match, Criteo Audiences ou Quantcast.

#### Bénéfices :

* **Reciblage "Cookie-less"** : Grâce à la réconciliation de nos solutions, vous touchez vos clients sur les réseaux sociaux et le web via leurs identifiants (email, tel), sans dépendre des cookies tiers.
* **Optimisation Store-to-Web** : En intégrant vos ventes magasins via Google Store Sales ou Criteo Offline, vous excluez vos acheteurs récents des campagnes de publicité pour optimiser vos budgets.
* **Précision des Audiences Lookalike** : Vous fournissez aux algorithmes des signaux de conversion offline fiables, permettant de trouver de nouveaux prospects qui ressemblent à vos meilleurs clients réels.


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