> For the complete documentation index, see [llms.txt](https://community.commandersact.com/customer-success/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/customer-success/francais-1/starter-kit/audience-and-activation.md).

# Audience & Activation

Contrairement à un simple outil d'analyse, la CDP est opérationnelle : elle collecte les données de vos sources (web, CRM, POS, mobile), construit des segments d'audience et les active directement vers vos destinations marketing (Google Ads, Meta, Piano Analytics, CRM…).

**Avec la CDP Commanders Act, vous pouvez :**

* Unifier les parcours de vos visiteurs et réconcilier les identités (online / offline) grâce à l'Identity Resolution.
* Créer des segments d'audience précis et mesurer leur potentiel d'activation via le Segment Overlap.
* Enrichir les profils utilisateurs avec vos données CRM, d'achat ou de navigation.
* Activer vos audiences en temps réel vers vos partenaires média et CRM.
* Analyser vos performances et optimiser vos campagnes grâce aux analyses dédiées.

Bonne lecture 

#### Voir la solution : 

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td>Vidéo de présentation</td><td><a href="/files/kOtEBW53AyXX9WLSmQkX">/files/kOtEBW53AyXX9WLSmQkX</a></td><td><a href="https://newsca.commandersact.com/share/hubspotvideo/192513847493">https://newsca.commandersact.com/share/hubspotvideo/192513847493</a></td></tr></tbody></table>

### Téléchargez votre Starter Kit :  <a href="#download" id="download"></a>

{% file src="/files/QltpiiO0tNWXxWU85hHA" %}

L’équipe Commanders Act


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