# inspiration

- [Server Side](/customer-success/inspiration/server-side.md): Server-side advertising is not just a technical response to ad blockers or the end of third-party cookies: it is the number one lever for regaining total control over your data capital.
- [Optimising advertising campaigns](/customer-success/inspiration/server-side/optimising-advertising-campaigns.md): Are your bidding algorithms blind to ad blockers and ITP? Are you seeing a drop in your ROAS and an increase in your CPAs due to fragmented conversion data?
- [Facebook - Conversions API](/customer-success/inspiration/server-side/optimising-advertising-campaigns/facebook-conversions-api.md)
- [Google - Enhanced Conversions](/customer-success/inspiration/server-side/optimising-advertising-campaigns/google-enhanced-conversions.md)
- [LinkedIn Conversions API](/customer-success/inspiration/server-side/optimising-advertising-campaigns/linkedin-conversions-api.md)
- [Snapchat Conversions API](/customer-success/inspiration/server-side/optimising-advertising-campaigns/snapchat-conversions-api.md)
- [TikTok Events API](/customer-success/inspiration/server-side/optimising-advertising-campaigns/tiktok-events-api.md)
- [Conversion and event tracking](/customer-success/inspiration/server-side/conversion-and-event-tracking.md): Are your conversions being underestimated by the end of third-party cookies? Are you lacking visibility into the real impact of your Adform, Criteo or Pinterest campaigns on your revenue this year?
- [Adform](/customer-success/inspiration/server-side/conversion-and-event-tracking/adform.md)
- [Criteo - Events](/customer-success/inspiration/server-side/conversion-and-event-tracking/criteo-events.md)
- [Microsoft Advertising Universal Event Tracking](/customer-success/inspiration/server-side/conversion-and-event-tracking/microsoft-advertising-universal-event-tracking.md)
- [Pinterest](/customer-success/inspiration/server-side/conversion-and-event-tracking/pinterest.md)
- [Reddit Conversions API](/customer-success/inspiration/server-side/conversion-and-event-tracking/reddit-conversions-api.md)
- [Partnerships and affiliations](/customer-success/inspiration/server-side/partnerships-and-affiliations.md): Are your affiliate commissions evaporating due to the end of third-party cookies? Are you experiencing a loss of revenue due to sales not attributed to your Awin, Rakuten or Effinity partners?
- [Awin](/customer-success/inspiration/server-side/partnerships-and-affiliations/awin.md)
- [Commission Junction](/customer-success/inspiration/server-side/partnerships-and-affiliations/commission-junction.md)
- [Effinity](/customer-success/inspiration/server-side/partnerships-and-affiliations/effinity.md)
- [Rakuten Events](/customer-success/inspiration/server-side/partnerships-and-affiliations/rakuten-events.md)
- [Tradedoubler](/customer-success/inspiration/server-side/partnerships-and-affiliations/tradedoubler.md)
- [Audience and performance analysis](/customer-success/inspiration/server-side/audience-and-performance-analysis.md): Are your decisions based on fragmented data? Are you losing 30% of your audience measurements due to ad blockers and ITP restrictions on your analytics tools?
- [Google Analytics 4](/customer-success/inspiration/server-side/audience-and-performance-analysis/google-analytics-4.md)
- [Piano Analytics Collection API](/customer-success/inspiration/server-side/audience-and-performance-analysis/piano-analytics-collection-api.md)
- [Piwik PRO](/customer-success/inspiration/server-side/audience-and-performance-analysis/piwik-pro.md)
- [Adobe Analytics](/customer-success/inspiration/server-side/audience-and-performance-analysis/adobe-analytics.md)
- [Matomo](/customer-success/inspiration/server-side/audience-and-performance-analysis/matomo.md)
- [Tracking events and interactions](/customer-success/inspiration/server-side/tracking-events-and-interactions.md): Do you suffer from siloed visibility between your mobile and back-office data? Are you missing critical events in your sales funnel due to technical disruptions or expired sessions?
- [Firebase Analytic](/customer-success/inspiration/server-side/tracking-events-and-interactions/firebase-analytic.md)
- [Webhook](/customer-success/inspiration/server-side/tracking-events-and-interactions/webhook.md)
- [Personalising the user experience](/customer-success/inspiration/server-side/personalising-the-user-experience.md): Are your A/B tests slowing down your page loading times? Are heavy personalisation scripts affecting your web performance and irritating your customers as they browse?
- [Kameleoon events](/customer-success/inspiration/server-side/personalising-the-user-experience/kameleoon-events.md)
- [Dynamic Yield](/customer-success/inspiration/server-side/personalising-the-user-experience/dynamic-yield.md)
- [Audience sharing](/customer-success/inspiration/audience-sharing.md): Audience sharing is not just a simple technical synchronisation; it is the key to delivering the right message to the right person, while reducing your acquisition costs.
- [Advertising campaign management](/customer-success/inspiration/audience-sharing/advertising-campaign-management.md): Are your segments limited by incomplete web data? Do you struggle to reconcile your web journeys with your offline data (CRM, stores) to target your customers on DV360 or Xandr?
- [Google - Display & Video 360 AdEx](/customer-success/inspiration/audience-sharing/advertising-campaign-management/google-display-and-video-360-adex.md)
- [Xandr](/customer-success/inspiration/audience-sharing/advertising-campaign-management/xandr.md)
- [Targeting and retargeting](/customer-success/inspiration/audience-sharing/targeting-and-retargeting.md): Is your retargeting weakening without third-party cookies? Are you struggling to reach your customers on Facebook or Google using your actual sales data, whether online or offline?
- [Criteo Audiences](/customer-success/inspiration/audience-sharing/targeting-and-retargeting/criteo-audiences.md)
- [Criteo Offline Conversions](/customer-success/inspiration/audience-sharing/targeting-and-retargeting/criteo-offline-conversions.md)
- [Google Customer Match](/customer-success/inspiration/audience-sharing/targeting-and-retargeting/google-customer-match.md)
- [Google Store Sales Direct](/customer-success/inspiration/audience-sharing/targeting-and-retargeting/google-store-sales-direct.md)
- [Facebook Custom Audiences](/customer-success/inspiration/audience-sharing/targeting-and-retargeting/facebook-custom-audiences.md)
- [Quantcast](/customer-success/inspiration/audience-sharing/targeting-and-retargeting/quantcast.md)
- [Optimising and measuring advertising performance](/customer-success/inspiration/audience-sharing/optimising-and-measuring-advertising-performance.md): Are your media buying decisions lacking precision? Do you struggle to measure the real impact of your Smart AdServer or Gamned campaigns by integrating your offline and online sales data?
- [Smart AdServer](/customer-success/inspiration/audience-sharing/optimising-and-measuring-advertising-performance/smart-adserver.md)
- [Gamned](/customer-success/inspiration/audience-sharing/optimising-and-measuring-advertising-performance/gamned.md)
- [Visualisation and reporting](/customer-success/inspiration/audience-sharing/visualisation-and-reporting.md): Are your reports inconsistent across your different tools? Do you struggle to visualise your customers' entire purchasing journey, from the web to the shop, in your Qlik or Tableau Cloud tables?
- [Qlik](/customer-success/inspiration/audience-sharing/visualisation-and-reporting/qlik.md)
- [Tableau Cloud](/customer-success/inspiration/audience-sharing/visualisation-and-reporting/tableau-cloud.md)
- [Data analysis](/customer-success/inspiration/audience-sharing/data-analysis.md): Are your analyses lacking depth? Do you struggle to measure the impact of your TV or digital campaigns on actual in-store sales using your Teradata or Realytics tools?
- [Teradata](/customer-success/inspiration/audience-sharing/data-analysis/teradata.md)
- [Realytics](/customer-success/inspiration/audience-sharing/data-analysis/realytics.md)
- [Email campaign management](/customer-success/inspiration/audience-sharing/email-campaign-management.md): Are your emails lacking relevance? Do you struggle to trigger messages based on actual in-store purchases or recent web behaviour via Salesforce Marketing Cloud or Actito?
- [Salesforce Marketing Cloud](/customer-success/inspiration/audience-sharing/email-campaign-management/salesforce-marketing-cloud.md)
- [Actito](/customer-success/inspiration/audience-sharing/email-campaign-management/actito.md)
- [Data storage and transfer](/customer-success/inspiration/audience-sharing/data-storage-and-transfer.md): Are your data scattered and difficult to use? Do you struggle to centralise your reconciled online and offline flows to Google Cloud Storage to feed your data or AI projects?
- [Google Cloud Storage](/customer-success/inspiration/audience-sharing/data-storage-and-transfer/google-cloud-storage.md)
- [Optimising the user experience](/customer-success/inspiration/audience-sharing/optimising-the-user-experience.md): Is your personalisation limited to session data? Do you struggle to adapt your site to your customers' actual purchase history (web + store) via AB Tasty or Kameleoon?
- [AB Tasty](/customer-success/inspiration/audience-sharing/optimising-the-user-experience/ab-tasty.md)
- [Target2Sell](/customer-success/inspiration/audience-sharing/optimising-the-user-experience/target2sell.md)
- [Kameleoon Audience](/customer-success/inspiration/audience-sharing/optimising-the-user-experience/kameleoon-audience.md)
- [Management of trading platforms](/customer-success/inspiration/audience-sharing/management-of-trading-platforms.md): Does your Magento platform lack customer context? Do you struggle to personalise the online shopping experience by taking into account interactions and sales made outside your site?
- [Magento](/customer-success/inspiration/audience-sharing/management-of-trading-platforms/magento.md)
- [SMS campaign management](/customer-success/inspiration/audience-sharing/sms-campaign-management.md): Are your text messages too generic? Do you struggle to send highly targeted messages based on recent in-store purchases or web behaviour via Salesforce Marketing Cloud or Actito?
- [Salesforce Marketing Cloud](/customer-success/inspiration/audience-sharing/sms-campaign-management/salesforce-marketing-cloud.md)
- [Actito](/customer-success/inspiration/audience-sharing/sms-campaign-management/actito.md)
- [Customer Cycle](/customer-success/inspiration/customer-cycle.md): Customer lifecycle analysis is not just a simple statistical observation, it is a strategic tool for orchestrating relevant and lasting interactions throughout the lives of your users.
- [Customers acquisition](/customer-success/inspiration/customer-cycle/customers-acquisition.md)
- [Identify your visitors with your CRM](/customer-success/inspiration/customer-cycle/customers-acquisition/identify-your-visitors-with-your-crm.md): You want to enrich your Act X Commanders CDP with your CRM data to enrich your behavioural data to improve your targeting and activate new scenarios for your sites or applications.
- [Behaviour-based product recommendation](/customer-success/inspiration/customer-cycle/customers-acquisition/behaviour-based-product-recommendation.md)
- [Excluding buyers for optimised advertising campaigns](/customer-success/inspiration/customer-cycle/customers-acquisition/excluding-buyers-for-optimised-advertising-campaigns.md)
- [Reactivation of abandoned shopping baskets by SMS and/or email](/customer-success/inspiration/customer-cycle/customers-acquisition/reactivation-of-abandoned-shopping-baskets-by-sms-and-or-email.md)
- [Sharing profiles with an AB Test partner](/customer-success/inspiration/customer-cycle/customers-acquisition/sharing-profiles-with-an-ab-test-partner.md)
- [Generating traffic with similar profiles](/customer-success/inspiration/customer-cycle/customers-acquisition/generating-traffic-with-similar-profiles.md)
- [Retargeting site visitors for advertising campaigns](/customer-success/inspiration/customer-cycle/customers-acquisition/retargeting-site-visitors-for-advertising-campaigns.md)
- [Customers knowledge](/customer-success/inspiration/customer-cycle/customers-knowledge.md)
- [Building a decision-making database with Commanders Act](/customer-success/inspiration/customer-cycle/customers-knowledge/building-a-decision-making-database-with-commanders-act.md)
- [Identify your visitors](/customer-success/inspiration/customer-cycle/customers-knowledge/identify-your-visitors.md): Suggest entering a loyalty card or email address on the first visit to identify the visitor in the Commanders Act X platform when revisiting
- [Sharing customer knowledge](/customer-success/inspiration/customer-cycle/customers-knowledge/sharing-customer-knowledge.md): Transmission of visitor browsing behaviour to a CRM or any other destination of your choice thanks to the deployment of our turnkey connectors, to enrich your customer knowledge, improve your KPI...
- [Encrypt and broadcast your data in real time](/customer-success/inspiration/customer-cycle/customers-knowledge/encrypt-and-broadcast-your-data-in-real-time.md): Control the confidentiality of data and encrypt/hide specific information (e.g. e-mail address) before sending it to a partner.
- [Setting up a repellent base](/customer-success/inspiration/customer-cycle/customers-knowledge/setting-up-a-repellent-base.md): Setting up a dynamic database of customers/prospects not to be retargeted to facilitate exclusions in the platforms
- [Activate your customers on the right channel at the right time](/customer-success/inspiration/customer-cycle/customers-knowledge/activate-your-customers-on-the-right-channel-at-the-right-time.md): Enrich your audience and/or conversion data in real time with external sources and distribute your enriched audiences from your contact points to your partners via our FTP connectors and/or APIs
- [Onboarding of visitors](/customer-success/inspiration/customer-cycle/customers-knowledge/onboarding-of-visitors.md): Collect (e.g. via pop-in) the e-mail addresses of visitors, customers or not, if they are not available. To save products in favourites.
- [Margin-based management with Adloop to optimise ROI and ROAS](/customer-success/inspiration/customer-cycle/customers-knowledge/margin-based-management-with-adloop-to-optimise-roi-and-roas.md)
- [Customers loyalty](/customer-success/inspiration/customer-cycle/customers-loyalty.md)
- [Creating a customer score](/customer-success/inspiration/customer-cycle/customers-loyalty/creating-a-customer-score.md)
- [Detection of intent](/customer-success/inspiration/customer-cycle/customers-loyalty/detection-of-intent.md): Reactivation of the audience by widening the audience on populations in affinity with your offer. Enrich your data with your scoring...
- [Customise the carousel with customer knowledge](/customer-success/inspiration/customer-cycle/customers-loyalty/customise-the-carousel-with-customer-knowledge.md): Customise the carousel of your website by conditioning the display according to the last products consulted by your visitors during a revisit.
- [Customers retention](/customer-success/inspiration/customer-cycle/customers-retention.md)
- [Reactivating inactive users](/customer-success/inspiration/customer-cycle/customers-retention/reactivating-inactive-users.md)
- [Detection of customers at risk of churn](/customer-success/inspiration/customer-cycle/customers-retention/detection-of-customers-at-risk-of-churn.md): Anticipate & be proactive. Detect your customer visitors likely to cancel an online subscription by analysing their browsing behaviour on your websites and mobile applications. Trigger anti-churn mark
- [Reoptinization of consents](/customer-success/inspiration/customer-cycle/customers-retention/reoptinization-of-consents.md): Detect non-consenting visitors and deploy a consent reactivation campaign.
- [Customers reconquest](/customer-success/inspiration/customer-cycle/customers-reconquest.md)
- [Win back customers](/customer-success/inspiration/customer-cycle/customers-reconquest/win-back-customers.md): Implement reactivation scenarios for lost customers who visit the site or who have a high probability of attrition.