> For the complete documentation index, see [llms.txt](https://community.commandersact.com/customer-success/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/customer-success/inspiration/audience-sharing/optimising-and-measuring-advertising-performance/gamned.md). # Gamned ## **Description** **Gamned** is a programmatic advertising platform that helps advertisers plan, execute and optimise their online advertising campaigns. Using real-time data and advanced algorithms, Gamned helps target the most relevant audiences and improve the performance of advertising campaigns. ## **Benefits** * **Precise targeting:** By integrating Gamned with Commanders Act CDP, companies can use precise audience segments created from customer data collected and stored by Commanders Act to reach consumers most likely to be interested in their products. * **Campaign optimisation:** The platform enables advertising campaigns to be optimised using real-time data, ensuring that ads reach the most relevant audiences. * **Advanced analytics:** Gamned offers advanced analytics tools to monitor campaign performance in real time and adjust strategies to maximise ROI. * **Intelligent automation:** Using machine learning, Gamned automates bidding and campaign optimisation, enabling a rapid response to client needs and improved performance. ## **Example of use** An online retail company wants to increase sales by targeting potential customers who have shown an interest in similar products. Using Gamned and Commanders Act, the marketing team can: 1. Create segments based on buying behaviour and ad interactions. 2. Serve personalised ads to users who have visited the website but have not yet made a purchase. 3. Use lookalike models to find new potential customers who resemble existing customers. 4. Monitor ad performance in real time and adjust bids and segments to optimise results. ## **Conclusion** Gamned, in combination with Commanders Act CDP, is a powerful solution for advertisers looking to optimise their advertising campaigns through precise targeting and advanced segmentation. This integration maximises the effectiveness of advertising campaigns and reaches the most relevant audiences. ## Connector integration guide {% embed url="" %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://community.commandersact.com/customer-success/inspiration/audience-sharing/optimising-and-measuring-advertising-performance/gamned.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.