# Smart AdServer ### **Description** **Smart AdServer** is an ad monetisation platform designed for publishers to serve ad buyers. It offers ad serving solutions for the web, mobile and tablets, as well as native integration with a Supply-Side Platform (SSP) to optimise advertising campaigns across all screens and devices. ## **Benefits** * **Total control:** By integrating Smart AdServer with Commanders Act CDP, publishers can take total control of their advertising activities, offering powerful optimisation solutions for all campaigns. * **Advanced targeting:** The platform offers sophisticated targeting options, making it possible to define and reach specific audiences based on device type, connection type, keywords or geographical location. * **Campaign optimisation:** By integrating with Commanders Act's segmentation capabilities, Smart AdServer enables you to create innovative, promotional campaigns. * **Real-time measurement:** Campaign statistics can be consulted in real time directly from the interface, enabling instant monitoring and adjustment of performance. ## **Example of use** An online content publisher wanted to maximise its advertising revenues by optimising the delivery of its ads. Using Smart AdServer and Commanders Act, the monetisation team can : 1. Set up ad campaigns for different ad formats (banners, videos, mobile). 2. Use targeting options to reach specific audiences based on their location and interests. 3. Integrate interactive and engaging ads using Commanders Act's segmentation capabilities. 4. Monitor ad performance in real time and adjust delivery strategies to maximise revenue. ## **Conclusion** Smart AdServer, in combination with Commanders Act CDP, is a complete solution for publishers looking to optimise their advertising campaigns across multiple channels. With its advanced targeting, optimisation and measurement capabilities, this integration maximises advertising revenues and reaches the most relevant audiences. ## Connector integration guide {% embed url="" %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://community.commandersact.com/customer-success/inspiration/audience-sharing/optimising-and-measuring-advertising-performance/smart-adserver.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.