# Setting up a repellent base

<figure><img src="https://1613709692-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F0zW0zvGDZaiNuIFweCtu%2Fuploads%2FByW7bmthhGUZpSHhqNt4%2Fstars3.png?alt=media&#x26;token=140d0cf2-b7b4-44db-a354-36c52a64778e" alt=""><figcaption></figcaption></figure>

## Objective :

* Optimisation of investments

## Description :

* Use a repellent base to improve your targeting.

## How it works

1. Integration of a flow of your offline buyers.&#x20;
2. Tracking of online purchases.
3. Creation of the repulsor segment.&#x20;
4. Segmentation and activation of the audience at your destinations.

<figure><img src="https://1613709692-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F0zW0zvGDZaiNuIFweCtu%2Fuploads%2FOIuxIz9E0ppCUVlFy7Vc%2FUC07-Chart.png?alt=media&#x26;token=7306b801-0c0f-40e3-b759-9de158f45db7" alt=""><figcaption></figcaption></figure>

## Download :&#x20;

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