> For the complete documentation index, see [llms.txt](https://community.commandersact.com/customer-success/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-knowledge/setting-up-a-repellent-base.md).

# Setting up a repellent base

<figure><img src="/files/n1jIt7pHZRcTYC05u3CZ" alt=""><figcaption></figcaption></figure>

## Objective :

* Optimisation of investments

## Description :

* Use a repellent base to improve your targeting.

## How it works

1. Integration of a flow of your offline buyers.&#x20;
2. Tracking of online purchases.
3. Creation of the repulsor segment.&#x20;
4. Segmentation and activation of the audience at your destinations.

<figure><img src="/files/fNlFAitZqMdf7eizzoJQ" alt=""><figcaption></figcaption></figure>

## Download :&#x20;

{% file src="/files/mFKsjPsXNVP5Db9fWXL5" %}

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