# Audience and performance analysis

To remedy this, we show you how to deploy your analytics solutions in server-side mode.

You will learn how to configure Google Analytics 4, Piano Analytics, Piwik PRO, Adobe Analytics and Matomo for comprehensive, sovereign data collection.

#### **Benefits:**

* **Data integrity:** Thanks to the server-side infrastructure, you can restore a true picture of your customer journeys by bypassing script blocking and cookie lifetime restrictions.
* **Increased web performance**: You lighten the load on your site by moving the execution of analytics tags to the server, thereby improving your Core Web Vitals scores and your SEO.
* **Governance & privacy:** You have precise control over the data sent to measurement solutions, ensuring strict GDPR compliance while maintaining maximum analysis accuracy.