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Audience and performance analysis

Are your decisions based on fragmented data? Are you losing 30% of your audience measurements due to ad blockers and ITP restrictions on your analytics tools?

To remedy this, we show you how to deploy your analytics solutions in server-side mode.

You will learn how to configure Google Analytics 4, Piano Analytics, Piwik PRO, Adobe Analytics and Matomo for comprehensive, sovereign data collection.

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Benefits:

  • Data integrity: Thanks to the server-side infrastructure, you can restore a true picture of your customer journeys by bypassing script blocking and cookie lifetime restrictions.

  • Increased web performance: You lighten the load on your site by moving the execution of analytics tags to the server, thereby improving your Core Web Vitals scores and your SEO.

  • Governance & privacy: You have precise control over the data sent to measurement solutions, ensuring strict GDPR compliance while maintaining maximum analysis accuracy.

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