> For the complete documentation index, see [llms.txt](https://community.commandersact.com/customer-success/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/customer-success/inspiration/server-side/audience-and-performance-analysis/google-analytics-4.md). # Google Analytics 4 ## Description of the connector Commanders Act's **Google Analytics 4** Connector enables conversion events to be transmitted directly from our server-side solution to Google Analytics 4. This approach improves the accuracy of interaction and conversion tracking, while offering better data management and increased compliance with data protection regulations. ## Benefits of the connector * **Greater accuracy**: By sending data directly from our server-side solution, you reduce data loss due to ad blockers and browser restrictions. * **Campaign optimisation**: More accurate data enables Google Analytics 4 to optimise your advertising campaigns more effectively, increasing your return on investment. * **Comprehensive tracking**: You can track interactions and conversions even when users are not logged in, providing a more complete overview of your performance. * **GDPR compliance**: Using our server-side solution, you can better control and secure personal data, ensuring compliance with data protection regulations. ## Examples of use * **E-commerce**: Track purchases, additions to basket and visits to product pages to optimise remarketing campaigns. * **Lead generation**: Tracking of form submissions and registrations to improve lead generation campaigns. * **Behavioural analysis**: Tracking user interactions on the site to better understand their behaviour and improve the user experience. ## Conclusion Commanders Act's **Google Analytics 4** Connector is an essential tool for improving the accuracy and effectiveness of your analyses and advertising campaigns. By integrating this server-side connector, you can maximise your return on investment, ensure GDPR compliance and gain a more complete overview of your performance. ## Connector integration guide {% embed url="" %}