> For the complete documentation index, see [llms.txt](https://community.commandersact.com/customer-success/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/customer-success/inspiration/server-side/optimising-advertising-campaigns/google-enhanced-conversions.md). # Google - Enhanced Conversions ## Description of the connector The **Google** Connector **- Enhanced Conversions** increases the accuracy of conversion tracking by using users' first-party data, such as email addresses, phone numbers and postal addresses. By sending data directly from our server-side solution, this connector links online interactions to offline actions, providing a more complete view of the customer journey. ## Benefits of the connector * **Increased accuracy**: By sending server-side data, you get more accurate and reliable conversion information. * **Campaign optimisation**: Use accurate conversion data to adjust your bids and ads, maximising conversions and reducing cost per action (CPA). * **Track offline conversions**: Measure in-store purchases and other offline actions after an online interaction for a complete view of the customer journey. * **Privacy compliance**: The API complies with data protection regulations. PII (email, phone number, address) is automatically hashed using SHA-256 before being sent to Google; no unencrypted data leaves your servers. * **Easy integration**: Compatible with our server-side solution for simplified implementation and centralised data management. ## Examples of use * **Bid optimisation**: Use conversion data to adjust your bids in real time and improve the performance of your advertising campaigns. * **Offline conversion tracking**: Measure user actions in-store after an online interaction for a complete view of the customer journey. * **Advanced segmentation**: Create audience segments based on user actions and target them with personalised messages. * **Ad personalisation**: Use conversion data to personalise ads and increase their relevance to each user. ## Conclusion The Google - Enhanced Conversions connector is a powerful tool for optimising your advertising campaigns using accurate and reliable conversion data. By integrating this connector with our server-side solution, you can maximise the effectiveness of your campaigns whilst complying with data privacy regulations. PII data is hashed using SHA-256 on the server side before being transmitted to Google, without relying on third-party cookies. ## Connector integration guide {% embed url="" %}