Google - Enhanced Conversions
Description of the connector
The Google Connector - Enhanced Conversions increases the accuracy of conversion tracking by using users' first-party data, such as email addresses, phone numbers and postal addresses. By sending data directly from our server-side solution, this connector links online interactions to offline actions, providing a more complete view of the customer journey.
Benefits of the connector
Increased accuracy: By sending server-side data, you get more accurate and reliable conversion information.
Campaign optimisation: Use accurate conversion data to adjust your bids and ads, maximising conversions and reducing cost per action (CPA).
Track offline conversions: Measure in-store purchases and other offline actions after an online interaction for a complete view of the customer journey.
Privacy compliance: The API complies with data protection regulations. PII (email, phone number, address) is automatically hashed using SHA-256 before being sent to Google; no unencrypted data leaves your servers.
Easy integration: Compatible with our server-side solution for simplified implementation and centralised data management.
Examples of use
Bid optimisation: Use conversion data to adjust your bids in real time and improve the performance of your advertising campaigns.
Offline conversion tracking: Measure user actions in-store after an online interaction for a complete view of the customer journey.
Advanced segmentation: Create audience segments based on user actions and target them with personalised messages.
Ad personalisation: Use conversion data to personalise ads and increase their relevance to each user.
Conclusion
The Google - Enhanced Conversions connector is a powerful tool for optimising your advertising campaigns using accurate and reliable conversion data. By integrating this connector with our server-side solution, you can maximise the effectiveness of your campaigns whilst complying with data privacy regulations. PII data is hashed using SHA-256 on the server side before being transmitted to Google, without relying on third-party cookies.
Connector integration guide
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