# Google - Enhanced Conversions

## Description of the connector

The **Google** Connector **- Enhanced Conversions** increases the accuracy of conversion tracking by using users' first-party data, such as email addresses, phone numbers and postal addresses. By sending data directly from our server-side solution, this connector links online interactions to offline actions, providing a more complete view of the customer journey.

## Benefits of the connector

* **Increased accuracy**: By sending server-side data, you get more accurate and reliable conversion information.
* **Campaign optimisation**: Use accurate conversion data to adjust your bids and ads, maximising conversions and reducing cost per action (CPA).
* **Track offline conversions**: Measure in-store purchases and other offline actions after an online interaction for a complete view of the customer journey.
* **Privacy compliance**: The API complies with data protection regulations, using cookies in a compliant manner.
* **Easy integration**: Compatible with our server-side solution for simplified implementation and centralised data management.

## Examples of use

* **Bid optimisation**: Use conversion data to adjust your bids in real time and improve the performance of your advertising campaigns.
* **Offline conversion tracking**: Measure user actions in-store after an online interaction for a complete view of the customer journey.
* **Advanced segmentation**: Create audience segments based on user actions and target them with personalised messages.
* **Ad personalisation**: Use conversion data to personalise ads and increase their relevance to each user.

## Conclusion

The **Google Enhanced Conversions** Connector is a powerful tool for optimising your advertising campaigns using accurate and reliable conversion data. By integrating this connector with our server-side solution, you can maximise the effectiveness of your campaigns while complying with data confidentiality regulations and using cookies to improve measurement and targeting.

## Connector integration guide

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