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Platform XDocumentationWelcome to success

Personalising the user experience

Are your A/B tests slowing down your page loading times? Are heavy personalisation scripts affecting your web performance and irritating your customers as they browse?

To remedy this, we will show you how to move your user experience logic to the server side.

You will learn how to configure Kameleoon Events and Dynamic Yield in Server-Side mode to inject your content variants instantly and smoothly.

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Benefits:

  • Smooth display: With Server-Side, you eliminate visible visual changes during loading (flashing), ensuring a perfectly clean customer journey.

  • Optimal loading speed: You improve your Core Web Vitals scores by removing heavy script execution in the browser, boosting your conversion rate and SEO.

  • Consistent multi-channel testing: You ensure uniform personalisation across all your touchpoints (web, mobile, app) by centralising the display decision on your own infrastructure.

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