# Commanders Act Customer Success

## English

- [Welcome to success](https://community.commandersact.com/customer-success/welcome-to-success.md): Welcome to our website dedicated to achieving your goals!
- [Welcome Commanders Act X](https://community.commandersact.com/customer-success/starter-kit/welcome-commanders-act-x.md): Welcome to CAX (Commanders Act X) our 100% Cookieless Marketing Platform.
- [Client Side](https://community.commandersact.com/customer-success/starter-kit/client-side.md): Commanders Act Client Side (Tag Commander) is the tag management layer that runs directly within your visitors’ browsers.
- [Server Side](https://community.commandersact.com/customer-success/starter-kit/server-side.md): Commanders Act’s Server-Side solution allows you to send your data directly from your servers to your destinations, without going through the user’s browser.
- [Consent Management](https://community.commandersact.com/customer-success/starter-kit/consent-management.md): The Consent Management Platform (CMP) allows you to collect and manage your visitors’ consent before any data is collected
- [Customer Data Platform](https://community.commandersact.com/customer-success/starter-kit/customer-data-platform.md): Commanders Act CDP (Customer Data Platform) enables you to centralise, unify and activate your first-party customer data in real time, based on a single user profile that is reconciled across all yo
- [Server Side](https://community.commandersact.com/customer-success/inspiration/server-side.md): Server-side advertising is not just a technical response to ad blockers or the end of third-party cookies: it is the number one lever for regaining total control over your data capital.
- [Optimising advertising campaigns](https://community.commandersact.com/customer-success/inspiration/server-side/optimising-advertising-campaigns.md): Are your bidding algorithms blind to ad blockers and ITP? Are you seeing a drop in your ROAS and an increase in your CPAs due to fragmented conversion data?
- [Facebook - Conversions API](https://community.commandersact.com/customer-success/inspiration/server-side/optimising-advertising-campaigns/facebook-conversions-api.md)
- [Google - Enhanced Conversions](https://community.commandersact.com/customer-success/inspiration/server-side/optimising-advertising-campaigns/google-enhanced-conversions.md)
- [LinkedIn Conversions API](https://community.commandersact.com/customer-success/inspiration/server-side/optimising-advertising-campaigns/linkedin-conversions-api.md)
- [Snapchat Conversions API](https://community.commandersact.com/customer-success/inspiration/server-side/optimising-advertising-campaigns/snapchat-conversions-api.md)
- [TikTok Events API](https://community.commandersact.com/customer-success/inspiration/server-side/optimising-advertising-campaigns/tiktok-events-api.md)
- [Conversion and event tracking](https://community.commandersact.com/customer-success/inspiration/server-side/conversion-and-event-tracking.md): Are your conversions being underestimated by the end of third-party cookies? Are you lacking visibility into the real impact of your Adform, Criteo or Pinterest campaigns on your revenue this year?
- [Adform](https://community.commandersact.com/customer-success/inspiration/server-side/conversion-and-event-tracking/adform.md)
- [Criteo - Events](https://community.commandersact.com/customer-success/inspiration/server-side/conversion-and-event-tracking/criteo-events.md)
- [Microsoft Advertising Universal Event Tracking](https://community.commandersact.com/customer-success/inspiration/server-side/conversion-and-event-tracking/microsoft-advertising-universal-event-tracking.md)
- [Pinterest](https://community.commandersact.com/customer-success/inspiration/server-side/conversion-and-event-tracking/pinterest.md)
- [Reddit Conversions API](https://community.commandersact.com/customer-success/inspiration/server-side/conversion-and-event-tracking/reddit-conversions-api.md)
- [Partnerships and affiliations](https://community.commandersact.com/customer-success/inspiration/server-side/partnerships-and-affiliations.md): Are your affiliate commissions evaporating due to the end of third-party cookies? Are you experiencing a loss of revenue due to sales not attributed to your Awin, Rakuten or Effinity partners?
- [Awin](https://community.commandersact.com/customer-success/inspiration/server-side/partnerships-and-affiliations/awin.md)
- [Commission Junction](https://community.commandersact.com/customer-success/inspiration/server-side/partnerships-and-affiliations/commission-junction.md)
- [Effinity](https://community.commandersact.com/customer-success/inspiration/server-side/partnerships-and-affiliations/effinity.md)
- [Rakuten Events](https://community.commandersact.com/customer-success/inspiration/server-side/partnerships-and-affiliations/rakuten-events.md)
- [Tradedoubler](https://community.commandersact.com/customer-success/inspiration/server-side/partnerships-and-affiliations/tradedoubler.md)
- [Audience and performance analysis](https://community.commandersact.com/customer-success/inspiration/server-side/audience-and-performance-analysis.md): Are your decisions based on fragmented data? Are you losing 30% of your audience measurements due to ad blockers and ITP restrictions on your analytics tools?
- [Google Analytics 4](https://community.commandersact.com/customer-success/inspiration/server-side/audience-and-performance-analysis/google-analytics-4.md)
- [Piano Analytics Collection API](https://community.commandersact.com/customer-success/inspiration/server-side/audience-and-performance-analysis/piano-analytics-collection-api.md)
- [Piwik PRO](https://community.commandersact.com/customer-success/inspiration/server-side/audience-and-performance-analysis/piwik-pro.md)
- [Adobe Analytics](https://community.commandersact.com/customer-success/inspiration/server-side/audience-and-performance-analysis/adobe-analytics.md)
- [Matomo](https://community.commandersact.com/customer-success/inspiration/server-side/audience-and-performance-analysis/matomo.md)
- [Tracking events and interactions](https://community.commandersact.com/customer-success/inspiration/server-side/tracking-events-and-interactions.md): Do you suffer from siloed visibility between your mobile and back-office data? Are you missing critical events in your sales funnel due to technical disruptions or expired sessions?
- [Firebase Analytic](https://community.commandersact.com/customer-success/inspiration/server-side/tracking-events-and-interactions/firebase-analytic.md)
- [Webhook](https://community.commandersact.com/customer-success/inspiration/server-side/tracking-events-and-interactions/webhook.md)
- [Personalising the user experience](https://community.commandersact.com/customer-success/inspiration/server-side/personalising-the-user-experience.md): Are your A/B tests slowing down your page loading times? Are heavy personalisation scripts affecting your web performance and irritating your customers as they browse?
- [Kameleoon events](https://community.commandersact.com/customer-success/inspiration/server-side/personalising-the-user-experience/kameleoon-events.md)
- [Dynamic Yield](https://community.commandersact.com/customer-success/inspiration/server-side/personalising-the-user-experience/dynamic-yield.md)
- [Audience sharing](https://community.commandersact.com/customer-success/inspiration/audience-sharing.md): Audience sharing is not just a simple technical synchronisation; it is the key to delivering the right message to the right person, while reducing your acquisition costs.
- [Advertising campaign management](https://community.commandersact.com/customer-success/inspiration/audience-sharing/advertising-campaign-management.md): Are your segments limited by incomplete web data? Do you struggle to reconcile your web journeys with your offline data (CRM, stores) to target your customers on DV360 or Xandr?
- [Google - Display & Video 360 AdEx](https://community.commandersact.com/customer-success/inspiration/audience-sharing/advertising-campaign-management/google-display-and-video-360-adex.md)
- [Xandr](https://community.commandersact.com/customer-success/inspiration/audience-sharing/advertising-campaign-management/xandr.md)
- [Targeting and retargeting](https://community.commandersact.com/customer-success/inspiration/audience-sharing/targeting-and-retargeting.md): Is your retargeting weakening without third-party cookies? Are you struggling to reach your customers on Facebook or Google using your actual sales data, whether online or offline?
- [Criteo Audiences](https://community.commandersact.com/customer-success/inspiration/audience-sharing/targeting-and-retargeting/criteo-audiences.md)
- [Criteo Offline Conversions](https://community.commandersact.com/customer-success/inspiration/audience-sharing/targeting-and-retargeting/criteo-offline-conversions.md)
- [Google Customer Match](https://community.commandersact.com/customer-success/inspiration/audience-sharing/targeting-and-retargeting/google-customer-match.md)
- [Google Store Sales Direct](https://community.commandersact.com/customer-success/inspiration/audience-sharing/targeting-and-retargeting/google-store-sales-direct.md)
- [Facebook Custom Audiences](https://community.commandersact.com/customer-success/inspiration/audience-sharing/targeting-and-retargeting/facebook-custom-audiences.md)
- [Quantcast](https://community.commandersact.com/customer-success/inspiration/audience-sharing/targeting-and-retargeting/quantcast.md)
- [Optimising and measuring advertising performance](https://community.commandersact.com/customer-success/inspiration/audience-sharing/optimising-and-measuring-advertising-performance.md): Are your media buying decisions lacking precision? Do you struggle to measure the real impact of your Smart AdServer or Gamned campaigns by integrating your offline and online sales data?
- [Smart AdServer](https://community.commandersact.com/customer-success/inspiration/audience-sharing/optimising-and-measuring-advertising-performance/smart-adserver.md)
- [Gamned](https://community.commandersact.com/customer-success/inspiration/audience-sharing/optimising-and-measuring-advertising-performance/gamned.md)
- [Visualisation and reporting](https://community.commandersact.com/customer-success/inspiration/audience-sharing/visualisation-and-reporting.md): Are your reports inconsistent across your different tools? Do you struggle to visualise your customers' entire purchasing journey, from the web to the shop, in your Qlik or Tableau Cloud tables?
- [Qlik](https://community.commandersact.com/customer-success/inspiration/audience-sharing/visualisation-and-reporting/qlik.md)
- [Tableau Cloud](https://community.commandersact.com/customer-success/inspiration/audience-sharing/visualisation-and-reporting/tableau-cloud.md)
- [Data analysis](https://community.commandersact.com/customer-success/inspiration/audience-sharing/data-analysis.md): Are your analyses lacking depth? Do you struggle to measure the impact of your TV or digital campaigns on actual in-store sales using your Teradata or Realytics tools?
- [Teradata](https://community.commandersact.com/customer-success/inspiration/audience-sharing/data-analysis/teradata.md)
- [Realytics](https://community.commandersact.com/customer-success/inspiration/audience-sharing/data-analysis/realytics.md)
- [Email campaign management](https://community.commandersact.com/customer-success/inspiration/audience-sharing/email-campaign-management.md): Are your emails lacking relevance? Do you struggle to trigger messages based on actual in-store purchases or recent web behaviour via Salesforce Marketing Cloud or Actito?
- [Salesforce Marketing Cloud](https://community.commandersact.com/customer-success/inspiration/audience-sharing/email-campaign-management/salesforce-marketing-cloud.md)
- [Actito](https://community.commandersact.com/customer-success/inspiration/audience-sharing/email-campaign-management/actito.md)
- [Data storage and transfer](https://community.commandersact.com/customer-success/inspiration/audience-sharing/data-storage-and-transfer.md): Are your data scattered and difficult to use? Do you struggle to centralise your reconciled online and offline flows to Google Cloud Storage to feed your data or AI projects?
- [Google Cloud Storage](https://community.commandersact.com/customer-success/inspiration/audience-sharing/data-storage-and-transfer/google-cloud-storage.md)
- [Optimising the user experience](https://community.commandersact.com/customer-success/inspiration/audience-sharing/optimising-the-user-experience.md): Is your personalisation limited to session data? Do you struggle to adapt your site to your customers' actual purchase history (web + store) via AB Tasty or Kameleoon?
- [AB Tasty](https://community.commandersact.com/customer-success/inspiration/audience-sharing/optimising-the-user-experience/ab-tasty.md)
- [Target2Sell](https://community.commandersact.com/customer-success/inspiration/audience-sharing/optimising-the-user-experience/target2sell.md)
- [Kameleoon Audience](https://community.commandersact.com/customer-success/inspiration/audience-sharing/optimising-the-user-experience/kameleoon-audience.md)
- [Management of trading platforms](https://community.commandersact.com/customer-success/inspiration/audience-sharing/management-of-trading-platforms.md): Does your Magento platform lack customer context? Do you struggle to personalise the online shopping experience by taking into account interactions and sales made outside your site?
- [Magento](https://community.commandersact.com/customer-success/inspiration/audience-sharing/management-of-trading-platforms/magento.md)
- [SMS campaign management](https://community.commandersact.com/customer-success/inspiration/audience-sharing/sms-campaign-management.md): Are your text messages too generic? Do you struggle to send highly targeted messages based on recent in-store purchases or web behaviour via Salesforce Marketing Cloud or Actito?
- [Salesforce Marketing Cloud](https://community.commandersact.com/customer-success/inspiration/audience-sharing/sms-campaign-management/salesforce-marketing-cloud.md)
- [Actito](https://community.commandersact.com/customer-success/inspiration/audience-sharing/sms-campaign-management/actito.md)
- [Customer Cycle](https://community.commandersact.com/customer-success/inspiration/customer-cycle.md): Customer lifecycle analysis is not just a simple statistical observation, it is a strategic tool for orchestrating relevant and lasting interactions throughout the lives of your users.
- [Customers acquisition](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-acquisition.md)
- [Identify your visitors with your CRM](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-acquisition/identify-your-visitors-with-your-crm.md): You want to enrich your Act X Commanders CDP with your CRM data to enrich your behavioural data to improve your targeting and activate new scenarios for your sites or applications.
- [Behaviour-based product recommendation](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-acquisition/behaviour-based-product-recommendation.md)
- [Excluding buyers for optimised advertising campaigns](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-acquisition/excluding-buyers-for-optimised-advertising-campaigns.md)
- [Reactivation of abandoned shopping baskets by SMS and/or email](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-acquisition/reactivation-of-abandoned-shopping-baskets-by-sms-and-or-email.md)
- [Sharing profiles with an AB Test partner](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-acquisition/sharing-profiles-with-an-ab-test-partner.md)
- [Generating traffic with similar profiles](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-acquisition/generating-traffic-with-similar-profiles.md)
- [Retargeting site visitors for advertising campaigns](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-acquisition/retargeting-site-visitors-for-advertising-campaigns.md)
- [Customers knowledge](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-knowledge.md)
- [Building a decision-making database with Commanders Act](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-knowledge/building-a-decision-making-database-with-commanders-act.md)
- [Identify your visitors](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-knowledge/identify-your-visitors.md): Suggest entering a loyalty card or email address on the first visit to identify the visitor in the Commanders Act X platform when revisiting
- [Sharing customer knowledge](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-knowledge/sharing-customer-knowledge.md): Transmission of visitor browsing behaviour to a CRM or any other destination of your choice thanks to the deployment of our turnkey connectors, to enrich your customer knowledge, improve your KPI...
- [Encrypt and broadcast your data in real time](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-knowledge/encrypt-and-broadcast-your-data-in-real-time.md): Control the confidentiality of data and encrypt/hide specific information (e.g. e-mail address) before sending it to a partner.
- [Setting up a repellent base](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-knowledge/setting-up-a-repellent-base.md): Setting up a dynamic database of customers/prospects not to be retargeted to facilitate exclusions in the platforms
- [Activate your customers on the right channel at the right time](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-knowledge/activate-your-customers-on-the-right-channel-at-the-right-time.md): Enrich your audience and/or conversion data in real time with external sources and distribute your enriched audiences from your contact points to your partners via our FTP connectors and/or APIs
- [Onboarding of visitors](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-knowledge/onboarding-of-visitors.md): Collect (e.g. via pop-in) the e-mail addresses of visitors, customers or not, if they are not available. To save products in favourites.
- [Margin-based management with Adloop to optimise ROI and ROAS](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-knowledge/margin-based-management-with-adloop-to-optimise-roi-and-roas.md)
- [Customers loyalty](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-loyalty.md)
- [Creating a customer score](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-loyalty/creating-a-customer-score.md)
- [Detection of intent](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-loyalty/detection-of-intent.md): Reactivation of the audience by widening the audience on populations in affinity with your offer. Enrich your data with your scoring...
- [Customise the carousel with customer knowledge](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-loyalty/customise-the-carousel-with-customer-knowledge.md): Customise the carousel of your website by conditioning the display according to the last products consulted by your visitors during a revisit.
- [Customers retention](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-retention.md)
- [Reactivating inactive users](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-retention/reactivating-inactive-users.md)
- [Detection of customers at risk of churn](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-retention/detection-of-customers-at-risk-of-churn.md): Anticipate & be proactive. Detect your customer visitors likely to cancel an online subscription by analysing their browsing behaviour on your websites and mobile applications. Trigger anti-churn mark
- [Reoptinization of consents](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-retention/reoptinization-of-consents.md): Detect non-consenting visitors and deploy a consent reactivation campaign.
- [Customers reconquest](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-reconquest.md)
- [Win back customers](https://community.commandersact.com/customer-success/inspiration/customer-cycle/customers-reconquest/win-back-customers.md): Implement reactivation scenarios for lost customers who visit the site or who have a high probability of attrition.
- [Client Side](https://community.commandersact.com/customer-success/expand-your-uses/client-side.md): Managing your tags is the foundation of your data strategy. Our experts have modelled these step-by-step guides to transform your collection into a high-fidelity stream, ready for your challenges.
- [Simple customisation with a pop-in](https://community.commandersact.com/customer-success/expand-your-uses/client-side/simple-customisation-with-a-pop-in.md)
- [Reduction of tracking anomalies through monitoring](https://community.commandersact.com/customer-success/expand-your-uses/client-side/reduction-of-tracking-anomalies-through-monitoring.md): Use OneTag to send a portion of your traffic to the server-side in order to monitor the compliance of your DataLayer and receive real-time alerts in the event of an anomaly.
- [Server Side](https://community.commandersact.com/customer-success/expand-your-uses/server-side.md): Server-side tracking is the engine of your advertising profitability. Our experts have modelled these guides to boost your Match Score, restore your lost conversions, and drive your campaigns.
- [Data reliability via server-side Data Quality](https://community.commandersact.com/customer-success/expand-your-uses/server-side/data-reliability-via-server-side-data-quality.md): Control your server-side flows with Event Specification and Data Cleansing. Ensure perfect, enriched, and compliant data for all your destinations.
- [Bid optimisation (Smart Bidding)](https://community.commandersact.com/customer-success/expand-your-uses/server-side/bid-optimisation-smart-bidding.md): This guide explains how to feed high-value signals into advertising agencies' AI algorithms to maximise the effectiveness of your bids.
- [Product Enrichment](https://community.commandersact.com/customer-success/expand-your-uses/server-side/product-enrichment.md): This guide helps you implement product data enrichment directly on the server side, adding business value to your feeds without impacting performance.
- [User data enrichment](https://community.commandersact.com/customer-success/expand-your-uses/server-side/user-data-enrichment.md): This guide details how to reconcile your real-time events with stored customer data (CRM, CDP) to personalise the experience and improve advertising targeting.
- [Enrichment Conversion](https://community.commandersact.com/customer-success/expand-your-uses/server-side/enrichment-conversion.md): This guide details how to optimise your conversion signals sent to advertising networks (Meta, Google, etc.) by ensuring the presence of strong customer identifiers to maximise the ‘Match Rate’.
- [Profitability management (POAS / Margin)](https://community.commandersact.com/customer-success/expand-your-uses/server-side/profitability-management-poas-margin.md): This guide explains how to switch from advertising management based on revenue (ROAS) to management based on actual profitability (POAS - Profit on Ad Spend).
- [Leveraging store data for a 360° view of your customers](https://community.commandersact.com/customer-success/expand-your-uses/server-side/leveraging-store-data-for-a-360-view-of-your-customers.md): This guide explains how to reconcile your offline data flows (stores, call centres) with your digital ecosystem to obtain a comprehensive and actionable view of your customers.
- [Consent Management](https://community.commandersact.com/customer-success/expand-your-uses/consent-management.md): Consent Management safeguards your trust capital. Our experts have created these guides to automate your compliance, maximise acceptance and secure your advertising signals.
- [Integration of Microsoft Consent Mode](https://community.commandersact.com/customer-success/expand-your-uses/consent-management/integration-of-microsoft-consent-mode.md)
- [Banner optimisation](https://community.commandersact.com/customer-success/expand-your-uses/consent-management/banner-optimisation.md): This guide details best practices for designing a consent banner that builds user trust while maximising your opt-in rates.
- [A/B ou N testing](https://community.commandersact.com/customer-success/expand-your-uses/consent-management/a-b-ou-n-testing.md): This guide details how to set up comparative tests within Platform X to identify the message, design, or configuration variants that generate the best performance.
- [Updating Consent (Reactivation of ‘no-choice’ options)](https://community.commandersact.com/customer-success/expand-your-uses/consent-management/updating-consent-reactivation-of-no-choice-options.md): This guide details how to set up reactivation scenarios for users who have not yet expressed a choice (neither accepted nor refused) in order to maximise your opt-ins.
- [Content Mask (Contextualisation of consent)](https://community.commandersact.com/customer-success/expand-your-uses/consent-management/content-mask-contextualisation-of-consent.md): This guide details how to implement content masks to block third-party scripts until consent is obtained, while offering contextual reactivation.
- [CMP customisation (dynamic & contextual)](https://community.commandersact.com/customer-success/expand-your-uses/consent-management/cmp-customisation-dynamic-and-contextual.md): This guide explains how to transform your consent banner into a highly personalised communication medium by injecting dynamic data from your DataLayer via the TMS.
- [Audience & Activation](https://community.commandersact.com/customer-success/expand-your-uses/audience-and-activation.md): Managing your audiences ensures your trust capital. Our experts have created these guides to automate your activations, maximise engagement and secure your revenue.
- [Google Customer Match](https://community.commandersact.com/customer-success/expand-your-uses/audience-and-activation/google-customer-match.md)
- [1. Data quality: the foundation of success](https://community.commandersact.com/customer-success/expand-your-uses/audience-and-activation/google-customer-match/1.-data-quality-the-foundation-of-success.md): Data quality is the most important factor for success with Google Customer Match. A high matching rate depends directly on completeness, standardisation and compliance with consent rules.
- [2. Optimise the matching rate](https://community.commandersact.com/customer-success/expand-your-uses/audience-and-activation/google-customer-match/2.-optimise-the-matching-rate.md)
- [3. Monitoring & Maintenance: ensuring the reliability of the system](https://community.commandersact.com/customer-success/expand-your-uses/audience-and-activation/google-customer-match/3.-monitoring-and-maintenance-ensuring-the-reliability-of-the-system.md)
- [4. Technical issues to anticipate & common errors](https://community.commandersact.com/customer-success/expand-your-uses/audience-and-activation/google-customer-match/4.-technical-issues-to-anticipate-and-common-errors.md)
- [5. Strategic recommendations & next steps](https://community.commandersact.com/customer-success/expand-your-uses/audience-and-activation/google-customer-match/5.-strategic-recommendations-and-next-steps.md)
- [Smart re-engagement via the last product viewed](https://community.commandersact.com/customer-success/expand-your-uses/audience-and-activation/smart-re-engagement-via-the-last-product-viewed.md): Re-engage your visitors by displaying the last product or quote they viewed when they return. Use these real-time signals of intent to facilitate conversion without disrupting navigation.
- [Reactivation of abandoned shoppers via shopping basket reminders](https://community.commandersact.com/customer-success/expand-your-uses/audience-and-activation/reactivation-of-abandoned-shoppers-via-shopping-basket-reminders.md): Reactivate your abandoned shoppers with the TMS + CDP alliance. Identify uncompleted shopping baskets in real time and re-display the product when the visitor returns to secure your conversions.
- [Increase average basket size through intelligent recommendations](https://community.commandersact.com/customer-success/expand-your-uses/audience-and-activation/increase-average-basket-size-through-intelligent-recommendations.md): Increase your average basket size with the TMS + CDP duo. By combining immediate intent and purchase history, you can offer highly relevant upsell and cross-sell offers at key moments in the customer
- [Improved engagement upon reconnection](https://community.commandersact.com/customer-success/expand-your-uses/audience-and-activation/improved-engagement-upon-reconnection.md): With the TMS + CDP duo, personalise each reconnection. Identify your loyal customers to display a tailored welcome and direct access to their favourites, thereby strengthening their engagement.
- [Recover Abandoned Shopping Carts](https://community.commandersact.com/customer-success/expand-your-uses/audience-and-activation/recover-abandoned-shopping-carts.md): Boost your sales with the TMS + CDP duo. Automate abandoned cart recovery by sending personalised reminders and targeted offers to turn every intention into an actual purchase.
- [Margin-Based Campaign Management](https://community.commandersact.com/customer-success/expand-your-uses/audience-and-activation/margin-based-campaign-management.md): Optimise your profit with the TMS, CDP & Server-Side combo. Securely transmit your actual margin to algorithms (Google, Meta) to invest in your most lucrative sales.
- [Dynamic Exclusion of Recent Buyers](https://community.commandersact.com/customer-success/expand-your-uses/audience-and-activation/dynamic-exclusion-of-recent-buyers.md): Optimise your budgets with the TMS + CDP combo. Automatically exclude recent buyers from your campaigns to stop budget waste and boost your ROAS immediately.
- [Profile analysis, reconciliations & segments](https://community.commandersact.com/customer-success/expand-your-uses/audience-and-activation/profile-analysis-reconciliations-and-segments.md): This guide details how to create your customised dashboards. To ensure success, our experts will configure them to precisely align with your specific business challenges.
- [First ID](https://community.commandersact.com/customer-success/expand-your-uses/first-id.md)
- [Retargeting abandoned shoppers (CAPI + First-ID)](https://community.commandersact.com/customer-success/expand-your-uses/first-id/retargeting-abandoned-shoppers-capi-+-first-id.md): This use case aims to re-engage visitors who have shown interest (viewing products, adding items to their basket) but have not completed their purchase, by overcoming current technological barriers.
- [Programmatic Retargeting (First-ID x DSP)](https://community.commandersact.com/customer-success/expand-your-uses/first-id/programmatic-retargeting-first-id-x-dsp.md): Secure your programmatic retargeting with Commanders Act + First-ID. Maintain your reach on the open web despite the end of third-party cookies and optimise your media performance.
- [Long-term on-site personalisation](https://community.commandersact.com/customer-success/expand-your-uses/first-id/long-term-on-site-personalisation.md): Maintain your personalisation for up to 13 months with Commanders Act + First-ID. Recognise your visitors without them having to log in and offer them a tailored experience, even after a long absence.
- [Restoring reach & measurement](https://community.commandersact.com/customer-success/expand-your-uses/first-id/restoring-reach-and-measurement.md): Restore up to 40% of reach and visibility on your conversions with Commanders Act + First-ID. Bypass ITP/ETP limitations for accurate measurement and effective media management.
- [Onboarding first-party audiences to social media](https://community.commandersact.com/customer-success/expand-your-uses/first-id/onboarding-first-party-audiences-to-social-media.md): Boost your social media match rate with Commanders Act + First-ID. Enrich your CRM database with First-ID's hashed emails to reach 100% of your customers on Meta, Google and TikTok.
- [CRM/PRM enrichment and activation on proprietary channels](https://community.commandersact.com/customer-success/expand-your-uses/first-id/crm-prm-enrichment-and-activation-on-proprietary-channels.md): Boost your CRM with Commanders Act + First-ID. Enrich your customer profiles with their recent web behaviour to trigger ultra-personalised email/SMS campaigns, even without a login.
- [Boost your usage !](https://community.commandersact.com/customer-success/expand-your-uses/boost-your-usage.md): Have you implemented server-side? Now it's time to accelerate your business by deploying use cases.
- [Google Enhanced Conversions](https://community.commandersact.com/customer-success/expand-your-uses/boost-your-usage/google-enhanced-conversions.md): Google Enhanced Conversions complements your conversion tags by sending Google first-party data following a conversion on your website.
- [Piano analytics](https://community.commandersact.com/customer-success/expand-your-uses/boost-your-usage/piano-analytics.md): Piano Analytics synthesizes product and marketing analyses, while solving the major data quality issues facing the industry.
- [Google analytics 4](https://community.commandersact.com/customer-success/expand-your-uses/boost-your-usage/google-analytics-4.md): Discover Google Analytics 4, the next generation of Analytics, which collects event-based data from websites and applications.
- [Facebook CAPI](https://community.commandersact.com/customer-success/expand-your-uses/boost-your-usage/facebook-capi.md): Facebook Conversions API is a function that allows you to complete your conversion tags by sending Facebook first-party data following a conversion on your website.
- [Tracking Optimisation: Commanders Act Gateway](https://community.commandersact.com/customer-success/expand-your-uses/boost-your-usage/tracking-optimisation-commanders-act-gateway.md): Third-party cookie end and ad blockers make browser data unreliable. To ensure long-term measurement, switch to a unified infrastructure based on First-Party data now.
- [CNIL Proxification](https://community.commandersact.com/customer-success/expand-your-uses/boost-your-usage/cnil-proxification.md): The CNIL recommends that no personal data be transferred to the servers of a measurement tool.
- [Entreprise Tag Management](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/entreprise-tag-management.md)
- [ClientSide](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/entreprise-tag-management/clientside.md)
- [How to check the changes made on a tag?](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/entreprise-tag-management/clientside/how-to-check-the-changes-made-on-a-tag.md): A tag has been modified, and does not work as before. Here's how to figure out what happened and get it back to the way it was!
- [How to add a tag in client side?](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/entreprise-tag-management/clientside/how-to-add-a-tag-in-client-side.md): Analytics or marketing teams need to add a new partner to the site
- [How to change a partner ID according to the work environment?](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/entreprise-tag-management/clientside/how-to-change-a-partner-id-according-to-the-work-environment.md): It often happens that a partner offers you to have 2 account ids, one for your recipe environment, and the other for your production environment.
- [How to restrict the triggering of a client-side tag?](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/entreprise-tag-management/clientside/how-to-restrict-the-triggering-of-a-client-side-tag.md): It is sometimes essential to create strict rules so that your tags only run under certain conditions Not all tags must be active on all pages.
- [How can I check which container version is deployed on my website?](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/entreprise-tag-management/clientside/how-can-i-check-which-container-version-is-deployed-on-my-website.md): For greater autonomy when tagging recipes, it is essential to know which container version is live on a site.\*
- [Serverside](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/entreprise-tag-management/serverside.md)
- [How can incoming data be transformed on the platform?](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/entreprise-tag-management/serverside/how-can-incoming-data-be-transformed-on-the-platform.md): Using the Data Cleansing Transform/fix your events before sending them to destinations
- [Consent Management](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/consent-management.md)
- [How to modify/add a category to the privacy center?](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/consent-management/how-to-modify-add-a-category-to-the-privacy-center.md): There may be times when you need to change your cookie categories, for example, if you want to integrate a new type of tracking/partner and none of your cookie families match the definition of the new
- [RGPD, ePrivacy, CCPA, APEC... which message for which users?](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/consent-management/rgpd-eprivacy-ccpa-apec...-which-message-for-which-users.md): Numerous laws have already been enacted to govern privacy protection. This trend is just the beginning and we must ensure that we are in compliance everywhere.
- [How can the consent form be adapted to each device?](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/consent-management/how-can-the-consent-form-be-adapted-to-each-device.md): Mobile users come to your site in a different context to the desktop, and they need to be able to navigate with their fingertips.
- [How do I activate iAB TCFv2 on my privacy?](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/consent-management/how-do-i-activate-iab-tcfv2-on-my-privacy.md): The iAB TCF is a privacy model that meets strict standards. The migration of your 'classic' privacy to an 'iAB' privacy must be carefully thought out beforehand because it will certainly have a positi
- [How do I change the style or text of my privacy banner?](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/consent-management/how-do-i-change-the-style-or-text-of-my-privacy-banner.md): The marketing team would like to change the style of the banner to match the group's graphic charter The legal team would like to change the text or the links of the main banner for a better RGPD comp
- [How do I activate vendors on my privacy?](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/consent-management/how-do-i-activate-vendors-on-my-privacy.md): Sometimes some DPOs have a very strict view of the RGPD regulation and require that the privacy banner informs your users about the different partners you share their personal data with. The activatio
- [How do I create a cookie that is deposited after consent?](https://community.commandersact.com/customer-success/cookbooks-and-tutorials/consent-management/how-do-i-create-a-cookie-that-is-deposited-after-consent.md): Analytics or marketing teams need to capture information on more than a single page of the site. The cookie will meet this need, but some precautions must be taken to remain in compliance with the rec
- [Business case](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case.md)
- [Media](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/media.md)
- [Yellow Pages](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/media/yellow-pages.md): Commanders Act contributes to Yellow Pages' digital transformation, enabling it to standardize its online customer data acquisition and drive its marketing ecosystem
- [Energy](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/energy.md)
- [Sorgenia](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/energy/sorgenia.md): Sorgenia is an Italian energy supplier who took advantage of the Commanders Act platform to customize its offer and improve its customer service  The company has identified th…
- [Engie](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/energy/engie.md): The particuliers.engie.fr website uses tag management to monitor its digital performance with Commanders Act
- [Travel](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/travel.md)
- [Havas Voyages](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/travel/havas-voyages.md): Havas Voyages reduces the time spent managing its e-marketing tags by 80% with Commanders Act
- [E-commerce](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/e-commerce.md)
- [Pixartprinting](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/e-commerce/pixartprinting.md): Pixartprinting taps its data to optimise customer journeys at scale.
- [La Redoute](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/e-commerce/la-redoute.md): The fashion and homeware e-commerce leader accelerates page load times by 20% to top the ranking of fastest e-commerce sites.
- [Mode](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/mode.md)
- [K\&L Ruppert](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/mode/k-and-l-ruppert.md): Leading German multichannel fashion retailer streamlines its conversion deduplicaton processes for improved efficiency, customer insight and sharpened marketing spend.
- [Promod](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/mode/promod.md): Promod is a French womenswear brand that runs 11 e-commerce sites in Europe, in addition to a worldwide network of stores, including 350 in France.
- [Banking - Insurance](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/banking-insurance.md)
- [Crédit Mutuel](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/banking-insurance/credit-mutuel.md): Crédit Mutuel Nord Europe is a leading bancassurance provider with operations across northern France, Belgium and Luxembourg. CMNE has developed a network of 527 sales offices a…
- [Floa Bank](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/banking-insurance/floa-bank.md): Within the space of just a few years, FLOA Bank (previously known as Banque Casino) has carved its status as a leading player in the payment facilities market. With over three m…
- [Moniwan](https://community.commandersact.com/customer-success/studies-and-business-cases/business-case/banking-insurance/moniwan.md): Moniwan, part of La Française Group, mainly owned by Crédit Mutuel Nord Europe, has chosen the property sector, and in particular the SCPI market, as its playground.  Optimise…
- [Entreprise Tag Management](https://community.commandersact.com/customer-success/faqs/entreprise-tag-management.md)
- [Server-Side](https://community.commandersact.com/customer-success/faqs/entreprise-tag-management/server-side.md)
- [OneTag](https://community.commandersact.com/customer-success/faqs/entreprise-tag-management/onetag.md)
- [SDK](https://community.commandersact.com/customer-success/faqs/entreprise-tag-management/sdk.md)
- [SDK migration V4 to V5](https://community.commandersact.com/customer-success/faqs/entreprise-tag-management/sdk-migration-v4-to-v5.md)
- [Consent & Preference Management](https://community.commandersact.com/customer-success/faqs/consent-and-preference-management.md)
- [About CMP ?](https://community.commandersact.com/customer-success/faqs/consent-and-preference-management/about-cmp.md)
- [IAB TCF](https://community.commandersact.com/customer-success/faqs/consent-and-preference-management/iab-tcf.md)
- [GDPR & e-Privacy](https://community.commandersact.com/customer-success/faqs/consent-and-preference-management/gdpr-and-e-privacy.md)
- [SDK CMP : Introduction](https://community.commandersact.com/customer-success/faqs/consent-and-preference-management/sdk-cmp-introduction.md)
- [SDK CMP : Consent Mode](https://community.commandersact.com/customer-success/faqs/consent-and-preference-management/sdk-cmp-consent-mode.md)
- [Glossary](https://community.commandersact.com/customer-success/faqs/glossary.md)