Customer Cycle

Customer lifecycle analysis is not just a simple statistical observation, it is a strategic tool for orchestrating relevant and lasting interactions throughout the lives of your users.

In this section, discover how our pioneering customers model their journey for concrete performance:

• Intelligent Acquisition: Identify the most profitable entry points to focus your efforts on the channels that truly generate value.

• Engagement & Retention: Detect signs of disengagement or interest to trigger automatic actions (follow-ups, personalised offers) at the right time.

• Loyalty (LTV): Analyse the behaviour of your best customers to replicate these successes and maximise the lifetime value of your customer base.

💡 The CSM's perspective: A customer is not an isolated point in your data, they are a story. By understanding their lifecycle, you can move from reactive marketing to a predictive and profitable strategy.