# First party tracking

## Combining 3 technological components

<figure><img src="https://1613709692-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F0zW0zvGDZaiNuIFweCtu%2Fuploads%2FozepTPFzDLw4gfFez1Z8%2Fimage.png?alt=media&#x26;token=d05d2695-bef6-44ee-a260-a09da511b405" alt="" width="373"><figcaption></figcaption></figure>

## Benefits:

1. ITP bypass.&#x20;
2. Bypass adblockers.&#x20;
3. More data collected.&#x20;
4. More reliable ROAS for your campaigns.&#x20;
5. Improved campaign performance.

<figure><img src="https://1613709692-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F0zW0zvGDZaiNuIFweCtu%2Fuploads%2FvXofCgE3ZHVzuwFlByFl%2Fimage.png?alt=media&#x26;token=b24cbc70-b5a8-4d14-9b72-c0c37f541777" alt=""><figcaption></figcaption></figure>