First step:

Ensure that you already have a Google account (Google Ads, DV360,...)

Contact your Google Account Manager to whitelist our DMP + get your Client ID (Client Customer ID: Your DoubleClick Client Customer ID)

Example of answer from dv360-support@google.com:

“You just have to tell your Google account manager to raise a DMP whitelisting request and once we receive that request it would be a new ticket altogether. So, one of our agents would be able to look into that and process your request.”

References:

• Google Ads : https://developers.google.com/third-party-ads/googleads-vendors (look for "Fjord Technologies SAS")

• Ad Manager : https://developers.google.com/third-party-ads/adx-vendors (look for "Fjord Technologies SAS")

• Ad Manager & Ad Exchange: https://support.google.com/admanager/answer/9012903 ("look for Commanders Act")

• Youtube : the partners' program has been closed

Step 2:

Wait for Google to whitelist our DMP.

Step 3 - Select your connector

If you are lost about all the namings, go to : https://marketingplatform.google.com/about/

• Display & Video 360 was previously DoubleClick Bid Manager.

  • If you had a DoubleClick Bid Manager account or if you have a Display & Video 360 account, please use our connector 'Google Display & Video 360 Bid Manager'

• Search Ads 360 was previously DoubleClick Search.

  • If you had a DoubleClick Search account or if you have a Search Ads 360 account, please use our connector 'Google Search Ads 360'

• Display & Video 360 can be also used with an Adexchange account

  • If you had an Adexchange account, please use our connector 'Google Display & Video 360 Adex'

Errors you can encountered with the connector:

• [Google DDP API][2473] Could not fetch lists: [AuthorizationError.USER_PERMISSION_DENIED @ clientCustomerId]

→ Trouble with the whitelisting: be sure you are using the right name (TagCommander) and the right ID (advertiser ID).

• [Google DDP API][3206] Could not fetch lists: [DmpUserListServiceError.INVALID_CLIENT_CUSTOMER_ID @ clientCustomerId]

→ You don't have a Google DV360 account. Please use the Customer Match connector or RLSA (Remarketing Lists for Search Ads)

Step 4 - Create your stream

Pick your segment and create your stream

+ Put Google Client ID, if you do not have it, then it fails

Segments will be directly created by Commanders Act, and will appear in the Audience list in Google Ads.

Interface of DV360 where you are supposed to find the segments:

The connector Google Store Sales Direct allows you to send conversions to Google Ads.

Store sales measurement allows you to use your sales data in a privacy-safe way to understand how much value your ads are truly driving for in-store purchases. By uploading and matching transaction data from your business, you can see how your ads translate into offline purchases.

More information: https://support.google.com/google-ads/topic/9941533?hl=en&ref_topic=7280668

How it works?

From your Data Commander account, you can send your conversions through our connector. https://support.google.com/google-ads/answer/10018944?hl=en&ref_topic=9941533#zippy=%2Cbenefits-of-uploading-store-sales-data-in-google-ads

We send conversions to your FTP, and then you have to push these conversions from the FTP to Google Ads: https://support.google.com/google-ads/answer/10018944?hl=en&ref_topic=9941533#zippy=%2Cbenefits-of-uploading-store-sales-data-in-google-ads%2Cschedule-an-upload

1. DataCommander ⇒ Customer FTP (Connector Google Store Sales Direct)

2. Customer FTP ⇒ Google Ads (you should configure the file exchange between your FTP and your Google Ads account like described on the documentation above)

How to configure it?

On the connector setup interface, select all users or select a segment you want to use.

For example, you can send only conversions that belongs to specific users that you selected in your segment (users living in Germany only, for example).

You should select all the variables requested by Google: Conversion Time, Conversion Value, Conversion Currency, and at least one Email variable

Full list and format here: https://support.google.com/google-ads/answer/10018336?hl=en&ref_topic=9941533

All personal data (email, first name, phone number...) are hashed in SHA-256.

There are also 3 variables specific to that connector:

Loyalty Rate:

• The percent of overall sales in your data file that you can associate with a customer

• The Loyalty Rate needs to be between “0” and “1” (excluding “0”)

For example:

• 0.5

• 0.2

• 0.8

Transaction Upload Rate:

• The ratio of sales you’re uploading to the overall sales that you can associate with a customer

• While the Transaction Upload Rate can be between “0” and “1,” we recommend uploading all customer associated sales and setting the Transaction Upload Rate to “1”.

For example:

• 0.5

• 0.2

• 0.8

Conversion name:

• The name of the conversion action that you’d like to import

• Must match the same spelling and capitalization of the conversion action in your Google Ads account

For example:

• SS_customer_signups

• SS_customer_purchases

More details: https://support.google.com/google-ads/answer/10018336?hl=en&ref_topic=9941533#

Google Customer Match allows you to push users to Google Ads. The matching key is email (SHA-256 or in clear only).

You can create an audience segment, push it to Google Ads and activate it. Users matched could be then activated on Google services (Search, Display network, Gmail, Youtube, Google Shopping...).

What are the requirement to sync. DataCommanders with Google Ads?

• Sync. key can only be SHA256 email hash in Europe (phone number, mailing address and mobile device ID are for the US)

• Audience size: minimum 1000 matched users (otherwise it will be rejected for privacy purpose)

• Data collection: it is only allowed to import first party data (collected via your website/app/point of sale)

• Available for accounts with good history of policy compliance, good payment history, at least 90 days history, more than USD 50,000 total lifetime spend (https://support.google.com/google-ads/answer/6299717)

• Google indicates that it takes 6 to 12 hours for a list to be populated with members

• A list may appear to be smaller than expected when viewed in the Audience Manager in the Google Ads UI. This view shows the number of active users in the list. A user is considered active if they have recently logged into their Google account.

https://developers.google.com/google-ads/api/docs/remarketing/audience-types/customer-match#customer_match_considerations

How to configure Google Customer Match connector:

Google Ads customer ID

First, you need to enter your Google Ads customer ID:

Grant access

Then, there are 2 ways to configure it:

Option 1- 'I have already granted Commanders Act access to my Google Ads account'

It is the fastest and easiest way to configure the connector. Simply ask to our consultants or customer representative that you want to use this option and provide them your Google Ads Customer ID. Then they will link your account with our Google Ads account in order to be able to push audiences.

Option 2- 'I provide my own authentication tokens' (not recommended)

We recommend to use the first option as the second option is much more complex and requires an access to Google Developer Console. You have to enter the Developer Token, Client ID, Client Secret and generate a refresh token.

All details here:

Create a user list on Google Ads

Last step, create a user list on Google side.

• On your Google Ads account, click on ‘Tools and settings’ and ‘Audience manager’.

• Then in ‘Audience lists’, click on the + and select ‘Customer list’ (or user list).

• Create the list, save it, open it and find the List ID

• Paste the List ID in the segment mappings on the Data Commander Google Customer Match connector interface (it allows you to map a segment in DataCommander to a user list on Google Ads)

• Your connector is ready, click save

After 12 to 24 hours, go back to Google Ads, click on your customer list you created just before, and it will be filled with users selected.