Data storage

By implementing the MixCommander module, you enable Commanders Act to collect data about your campaigns.

Commanders Act stores the following data:

Data identifying visitors:

• The TCID: this identifier (stored in a cookie set on your domain name) enables Commanders Act to differentiate one visitor from another. Visitor identification is handled automatically by Commanders Act.

• The IP address and user agent: the visitor’s IP address and user agent make up the user’s “fingerprint” and are always logged by Commanders Act. In particular, this information provides for monitoring conversions if the internet user’s browser does not accept cookies.

Note: IP addresses can be anonymized if necessary. To achieve this, contact your dedicated consultant or TagCommander support.

The user ID, as long as it is provided in the MixCommander tags

Touchpoints of customer journeys:

• The date of the touchpoint: among other things, logging the date of the touchpoint allows the cookie window concept to be managed in the models attribution.

• Type of action: for each touchpoint, TagCommander logs the user’s action, i.e. a click, an impression or a visit to the site.

• Channel/Source and additional tracking parameters: for each touchpoint, TagCommander memorizes the channel and the source (in parameters “chn” and “src” in the TagCommander redirect URL , as well as additional tracking parameters (e.g.: the search keyword, the affiliate’s ID, the name of the campaign, etc.).

Conversion details:

• The date of the conversion.

• Segmentation data: if you want to retrieve additional details on the confirmation page (e.g.: repeat/new customers, country, device, etc.), they will also be stored on the Commanders Act servers.

The following diagram represents a typical customer journey for a visitor, followed by the conversion. The table below it gives you an idea of what data is stored by Commanders Act.

The data captured by MixCommander is stored on Commanders Act servers (hosted on French Equinix servers, SLA 99.98%).

Raw data is stored for 90 rolling days. This means that the window for recalculating the source customer journeys for reports is 90 days max. It is therefore possible to correct report figures, but only during this period.

On the other hand, we should point out that all the data in MixCommander reports is visible as soon as the project begins, when Commanders Act starts collecting data on your site via the “MIX - Click and Site Tracking V3.5“, “MIX -Site Tracking Only V3.5” and “MIX - Conversion 3V.5” tags.

Note: The data storage period on our servers can be extended. For that purpose, please contact the salesperson in charge of your account.