Mobile App event specificity

1. Event SDK mapping

2. Event specificity for mobile app

3. Fields details

4. device

5. device -> os

6. device -> screen

7. device -> network

8. device -> Lifecycle

9. app

A full event is the addition of event specific information and data gathered by the SDK. For each event you'll find in the documentation "events reference" all the possible properties and the mandatory ones.

Event SDK mapping

To create event, you will need to use classes from the SDK which represents the events. As this might be confusing, you'll find here a list of class name and their event counterparts.

All those class names are valid on both Android and iOS.

event name	class name
any custom event	TCCustomEvent
add_payment_info	TCAddPaymentInfoEvent
add_shipping_info	TCAddShippingInfoEvent
add_to_cart	TCAddToCartEvent
add_to_wishlist	TCAddToWishlistEvent
begin_checkout	TCBeginCheckoutEvent
generate_lead	TCGenerateLeadEvent
login	TCLoginEvent
page_view	TCPageViewEvent
purchase	TCPurchaseEvent
refund	TCRefundEvent
remove_from_cart	TCRemoveFromCartEvent
search	TCSearchEvent
select_content	TCSelectContentEvent
select_item	TCSelectItemEvent
sign_up	TCSignUpEvent
view_cart	TCViewCartEvent
view_item	TCViewItem
view_item_list	TCViewItemListEvent

COMMON SCHEMAS	class name
Item	TCItem
Product	TCProduct
User	TCUser

ENUMERATED VALUE	Class name
Payment methods	ETCPaymentMethod
Purchase status	ETCPurchaseStatus

Event specificity for mobile app

IOS and Android SDK add specific properties regarding the device and app. Those are in addition to event managed properties.

If you track your mobile applications without using the sdk (with the http tracking api), you should follow this specification to benefit from plug&play on destinations\

Here are an example of event playload :

{
   "event_name":"add_to_cart",
   "value":22.53,
   "currency":"EUR",
   "user": {
	   "consistent_anonymous_id": "b5c6aa4e-0532-40c0-bf6b-a77bff46d600",
	   "email": "[e-mail]",
	   "consent_categories": ["1", "3"]
   },
   "items":[
      {
         "id":"SKU_12345",
         "quantity":1,
         "product":{
            "id":"12345",
            "name":"Trex tshirt",
            "price":9.99
         }
      }
   ],
   "context":{
      "event_id":"8f6e05dd-6df0-476c-9c56-5d277fac7cea",
      "device":{
         "sdk_id":"a47f71c0-9561-4a26-96d6-0d8632095caa",
         "user_agent":"Mozilla\/5.0 (Linux; Android 13; sdk_gphone64_arm64 Build\/TE1A.220922.012; wv) AppleWebKit\/537.36 (KHTML, like Gecko) Version\/4.0 Chrome\/103.0.5060.71 Mobile Safari\/537.36",
         "manufacturer":"Google",
         "model":"sdk_gphone64_arm64",
         "name":"emu64a",
         "type":"android",
         "language":"en",
         "region":"US",
         "network":{
            "bluetooth":false,
            "cellular":false,
            "wifi":true
         },
         "os":{
            "name":"android",
            "version":"13"
         },
         "screen":{
            "width":1080,
            "height":1857,
            "density":2.625
         },
         "timezone":"Europe\/Paris",
         "lifecycle":{
            "session_id":"5ab5fd16-5ebd-42bb-8c9c-b12564370c83",
            "new_session":false,
            "first_execute":false,
            "is_first_visit":true,
            "session_duration":138200,
            "current_session":1673571497826,
            "current_visit":1673571497826,
            "current_version_first_visit":1673571497826,
            "first_visit":1673571497826,
            "last_visit":1673571497826,
            "last_call":1673571632270,
            "last_session_start":0,
            "last_session_last_hit":0,
            "foreground_time":137652,
            "background_time":548,
            "foreground_transitions":2,
            "session_number":1,
            "visit_number":1
         }
      },
      "app":{
         "name":"TCDemo ServerSide And Consent",
         "version":"1.0",
         "build":"1",
         "namespace":"com.tagcommander.tcdemo",
         "core_version":"5.3.1",
	 "consent_version":"5.4.2",
         "serverside_version":"5.3.1"
      },
      "event_timestamp":1673571636026
   }
}

Fields details

Here are fields automatically added by the sdk.

(*) IP Address is not collected by our libraries, but instead filled in by our servers when it receives a message for client side events only.

context

Field name	Example value	Description	Platform
event_id	8f6e05dd-6df0-476c-9c56-5d277fac7cea	A random UUID generated at the serialization of the event instance	Both
event_timestamp	1673571636026	Timestamp of the event sending time.	Both

context.app

Field name	Example value	Description	Platform
namespace	com.tagcommander.TCDemo	The app name-space	Both
name	TCDemo	The app name	Both
build	1	The application build ID	Both
version	1.1	The app version	Both
serverside_version	5.1.0	The server-side module’s version	Both
core_version	5.1.0	The core module’s version	Both
consent_version	5.3.3	The consent module’s version	Both

context.device

Field name	Example value	Description	Platform
manufacturer	Apple	The manufacturer of the hardware	Both
model	iPhone7.3	The device model	Both
name	maguro	The device given name	Both
sdk_id	C32272DB0-C21E-11E4-8DFC-AA07A5B093DB	A random UUID generated at the first launch of the SDK	Both
timezone	Europe/Paris	The detailed timezone	Both
type	android	The os name	Both
language	en	The device default language	Both
region	US	The device default region	Both

The next fields require consent and are added when you call "addAdvertisingIDs" from the ServerSide class.

Field name	Example value	Description	Platform
advertising_id	705EB54D-9FC7-4730-BF1B-A5D0494E1D8C	Either IDFA or AAD	Both
idfv	5E35A9BA-C945-4A79-80B6-D89139471308	IDFV	iOS
ad_tracking_enabled	true	Has the user enabled ad tracking	Both

user

User contains all fields declared inside https://doc.commandersact.com/developers/tracking/events-reference/common-events#user

Field name	Example value	Description	Platform
consistent_anonymous_id	b5c6aa4e-0532-40c0-bf6b-a77bff46d600	Anonymous id generated for consent. Usualy the same as sdk_id	Both
consent_categories	["1","2","10019","10018","13001"]	List of accepted categories	Both
ID	"anything"	No default value but can be used by client if they need a specific ID	Both
consentID	b5c6aa4e-0532-40c0-bf6b-a77bff46d600	ID used to send consent information. Default to consistent_anonymous_id	Both

context.device.os

Field name	Example value	Description	Platform
name	ios	The operating system name	Both
version	15.5	The OS version	Both

context.device.screen

Field name	Example value	Description	Platform
width	390	The device’s screen width	Both
height	844	The device’s screen height	Both
density	2	The device’s screen density	Android

context.device.network

Field name	Example value	Description	Platform
bluetooth	false	Is the bluetooth connected	Both
cellular	true	Is the cellular connected	Both
carrier	T-Mobile US	Carrier's name (only when cellular is connected)	Android
wifi	false	Is the wifi connected	Android

context.device.lifecycle

Field name	Example value	Description	Platform
session_id	F318C0D1-1DDB-4B53-9326-F2078A97CD38	An id specific to this session	Both
new_session	false	True if this hit is the first of a new session	Both
session_duration	8291	The time spent during this session	Both
current_session	1655824764174	Timestamp of the start of the current session	Both
visit_number	1	Number of times the application was launched	Both
current_visit	1655824764174	Timestamp of the start of the current visit	Both
current_version_first_visit	1655824764174	Timestamp of the first visit for this application version	Both
session_number	1	The number of sessions	Both
first_visit	1655824764174	Timestamp of the first app visit	Both
last_visit	1655824764174	Timestamp of the last visit	Both
last_call	1655824772416	Timestamp of the previous hit	Both
last_session_start	0	Timestamp of the start of the previous session	Both
last_session_last_hit	0	Timestamp of the last hit sent during the previous session	Both
foreground_transitions	2	Number of times the app when from background to foreground	Both
foreground_time	8278	Time the application spent in foreground	Both
background_time	0	Time the application spent in background	Both
first_execute	false	Is this the first hit of this cold launch	Both
is_first_visit	true	Is this the first launch of this application. (together with first execute you can validate a new installations)	Both