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Awin

Awin provides a global affiliation network connecting businesses with customers. Using this destination you can implement server-side tracking using the same client-side parameters.
Awin no longer support the use of pixel only implementations due to various browser constraints and limitations.

Key features

The Awin destination provides the following key features:
  • Events structure: our Events reference covers Awin lead and sale tracking, meaning that your data is properly bridged to the expected fields in an optimized way.
  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
  • Support for multi-item data: information included in the item array is bridged to Awin.
  • Commission group: remunerate different products based on your commission groups.

Destination setup

The awc parameter is appended to the landing page URL by Awin to identify the source of the click. This value is mandatory and is retrieved by getting the value of the awc cookie.

Configuration

Settings
Description
Advertiser Id
Required
Your advertiser programme ID. Consult your Awin account contact or assigned integrator for more information on this value.
Conversion Type
Required
The conversion type that is bound with your activity. This can be either Sale or Lead. If conversion type is Sale, only purchase events are sent to the partner, if it's Lead, only generate_lead events are forwarded to Awin.
Test Mode
This is either 0 or 1 depending on whether the environment is the live production or test respectively. Default value is 0.

Quick reference

Commanders Act Events
Awin Tracking
generate_lead
lead
purchase
sale

Field Mappings

The following fields are mandatory to properly set commission groups: -properties.items.X.affiliation -properties.items.X.product.price -properties.items.X.quantity
Accepted characters for the commission group codes are alphanumerics (letter in upper case), underscore '_' , point '.' and minus '-'.
Commanders Act Properties
Awin Properties
Advertiser Id
merchant
properties.revenue
amount
properties.items.X.affiliation:properties.items.X.product.price*properties.items.X.quantity
parts [1]
properties.coupon
vc
properties.currency
cr
properties.id
ref
Test Mode
testmode
AW:P|Advertiser Id|properties.id|properties.items.X.product.id|properties.items.X.product.name|properties.items.X.product.price|properties.items.X.quantity|properties.items.X.product.price|properties.items.X.id|properties.items.X.affiliation|properties.items.X.product.category_1.
bd[X] [2]
[1] Computed amounts are rounded with two decimals (E.g. "DOWNLOAD:551.18|FIX-NC:15302.67"). When you selectleadas conversion type, the price part is set as integer if its decimal part is neutral (E.g. "5.00" will result in "5" being set). [2] It takes into account each product.