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Effinity

Effinity is a digital acquisition agency. With Effinity server-side tracking you can track lead and sale conversions.

Key features

  • Events structure: our Events reference suits Effinity lead and sale tracking, meaning that your data is properly bridged to the expected fields in an optimized way.
  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.

Destination setup

Configuration

Settings
Description
Advertiser Id
Required
Your unique advertiser identifier as provided by Effinity.
Conversion Type
Required
The conversion type that is bound with your activity. This can be either sale or lead. If conversion type is lead, only generate_lead events are forwarded to Awn. If conversion type is sale, only purchase events are sent to the partner.
Effinity Cookie Name
Enter a cookie name holding Effinity key landing values. Expected cookie structure: "[ID_COMPTEUR],[PROD_ID],[EFFI_ID],[EFFI_ID2]" (E.g. "01010101,1234,567890,098765", without quotes). [1]
[1] If you don't provide a cookie name for effinity landing values, it's mandatory that you provide them usingpartners.effinityfields. See Field Mappings for more details.

Quick reference

Commanders Act Events
Effinity Tracking
generate_lead
lead
purchase
sale

Field Mappings

The Effinity propertyconsent_performanceis always set to1. Manage your consent settings using the filter tab of this destination.
Commanders Act Properties
Effinity Properties
Advertiser Id
id
properties.currency
monnaie
properties.revenue
montant
properties.id
ref
partners.effinity.id_compteur
Effinity Cookie Name
id_compteur [1]
partners.effinity.prod_id
Effinity Cookie Name
prod_id [1]
partners.effinity.effi_id
Effinity Cookie Name
effi_id [1]
partners.effinity.effi_id2
Effinity Cookie Name
effi_id2 [1]
properties.payment_method
payment
properties.coupon
voucher
[1] partners.effinityfields have priority overEffinity Cookie Name.
Last modified 2mo ago