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Mapp

Mapp, formerly Webtrekk, generates actionable insights for brands to engage with their customers and deliver cross-channel marketing campaigns. Using this destination you can implement Mapp server-side tracking.

Key features

The Mapp destination provides the following key features:
  • Events structure: our Events reference covers Mapp request types, meaning that your data is properly bridged to the expected fields in an optimized way.
  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
  • Custom events and properties: you can freely push custom events and properties based on your specific needs.
  • Support for multi-item data: information included in the item array is dispatched to Mapp.

Destination setup

Configuration

Settings
Description
Track Domain
Required
Your track domain as provided by Mapp.
Track Id
Required
Your track identifier as provided by Mapp.
Custom Event Properties
Map your custom event properties by setting their field names in Event property name and adding the field name holding the value in Commanders Act event property or static value. E.g. if you inputsizein the Event property name and properties.items.0.product.size in Commanders Act event property or static value, you'll have a custom event property in Piano Analytics calledsizewith a value based on the content of the field properties.items.0.product.size [1]. You also have the option to set a static string/numeric value in Commanders Act event property or static value.
In the column Commanders Act event property position you should keep the default value Default {properties} as it better fits most scenarios. In case you select either In "items" {properties.items.X} or In "product" {properties.items.X.product} this destination will look for the input event property starting from the items or product level respectively and concatenate values separated by a semicolon (";").
[1] Using "dots" (".") you can navigate deeper to the specific field you want to get the value of. See Events reference for more details on the standard field names by event. You can also freely set custom fields: there are no boundaries.

Quick reference

Commanders Act Events
Mapp Request Type
[All events]
pageoreventormediaorform [1]
[1]partners.mapp.request_typemust be filled with: pageoreventormediaorformdepending on your specific mapping needs. Custom Commanders Act events are also supported. More details on Mapp request types are available following this LINK.

Field Mappings

Mapp client-side pixel saves a unique identifier in the wt3_eid cookie. This destination sets the fieldeidusing the value provided in the cookie.
Depending on Mapp request types you're sending, some properties may not be tracked by Mapp. More details are available following this LINK.
Commanders Act Properties
Mapp Properties
partners.mapp.version,page.title,0,device.screen.widthxdevice.screen.height,device.density,0,event_timestamp,page.referrer,device.screen.widthxdevice.screen.height,0
p [1]
partners.mapp.ceid or
device.advertising_id
ceid [2]
device.ip
X-WT-IP
device.user_agent
X-WT-UA
page.location
X-WT-RQ
page.lang
la
partners.mapp.event_name or
event_name
ct [3]
properties.currency
cr
properties.id
oi
properties.value
ov
(event_name)
st [4]
properties.items.X.product.name
ba [5]
properties.items.X.product.price*properties.items.X.quantity
co [5]
properties.items.X.quantity
qn [5]
properties.items.X.list_position
plp [5]
Custom Event Properties
[Custom Property Name] [6]
[1] Default value: 300,0,0,0,0,0,event_timestamp,0,0,0. [2]partners.mapp.ceidhas priority overdevice.advertising_id. [3]partners.mapp.event_namehas priority overevent_name. [4] If the items array is filled and depending on incoming events, this is set with: •add, whenevent_nameisadd_to_cart. •conf, whenevent_nameispurchase. •view, as default value. [5] Product information separated by semicolon and computed amounts are rounded with two decimals. [6] SeeCustom Event Propertiesin Configuration for more details on how you can bridge custom properties to Mapp.