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Tradedoubler

Tradedoubler provides a global affiliation network connecting businesses with customers. Using this destination you can implement server-side tracking using the same client-side parameters.

Key features

The Tradedoubler destination provides the following key features:
  • Events structure: our Events reference leverages Tradedoubler lead and sale tracking, meaning that your data is properly bridged to the expected fields in an optimized way.
  • Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
  • Support for multi-item data: information included in the item array is bridged to Tradedoubler.
  • User identifier: you can openly select a user identifier field for logged users.

Destination setup

The tduid parameter is appended to the landing page URL by Tradedoubler to identify the source of the click. This is retrieved by getting the value of the tduid cookie.

Configuration

Settings
Description
Organization Id
Required
Your organization identifier as provided by Tradedoubler.
Conversion Type
Required
The conversion type that is bound with your activity. This can be either Sale or Lead. If conversion type is Sale, only purchase events are sent to the partner, if it's Lead, only generate_lead events are forwarded to Tradedoubler.
Event Id
Required
The event identifier for the lead/sale taking place and as provided by Tradedoubler.
Cookie Name (tduid)
Tradedoubler unique tracking identifier that is set in a cookie by the redirect page.
User Id Type
You can bridge your selected user identifier for logged users.

Quick reference

Commanders Act Events
Tradedoubler Tracking
generate_lead
lead
purchase
sale

Field Mappings

Commanders Act Properties
Tradedoubler Properties
Organization Id
organization
Event Id
event
properties.id
orderNumber
properties.value
orderValue
properties.currency
currency
properties.coupon
voucher
properties.user.email or properties.user.id
extid [1]
(User Id Type)
exttype [2]
f1=properties.items.X.product.id&f2=properties.items.X.product.name& f3=properties.items.X.product.price& f4=properties.items.X.quantity |
reportInfo [3]
[1] Hashed usingSHA-256and default value:properties.user.email [2] Either1or0, depending if your selectedUser Id TypeisUser EmailorUser Id respectively. [3] It takes into account each product.
Last modified 2mo ago