Platform X

Engage similar audience (lookalike)

Use case description

🎯 Goal:
Create similar audience segments from your best customers. Send your best customers to our partners (Facebook, Google, Criteo…) and let them find similar profiles on their database.
Then create relevant and personalized ads to activate these similar users.
🔧 Complexity: 1/5
💰 ROI: Medium

Use case setup

Step 1: create a segment, like for example with customers with a CRM status = VIP
Step 2: create a stream to push your segment to partners like Facebook, Google, Criteo…
Step 3: on our partners’ platform, create a lookalike audience based on the segment you just pushed
Step 4: create relevant and personalized ads and activate it for the new lookalike audience