This event is associated with your ad being displayed, can be used to track the touch point "impressions" in Campaign Analytics module
This event is associated with someone clicking your ad, can be used to track the touch point "clicks" in Campaign Analytics module
ad_cost_id
string
No
1254965
replace the tclid from MixCommander
user
Yes
{
id: '12345',
email: 'toto@domain.fr',
consent_categories: [1,3]
}
consent_categories is the user's consents list. It is automatically filled from web sources if you use Commanders Act CMP.
You should also add all user's properties in this user object, especially reconciliation key (id, email).
ad_format
string
No
image
Ad type/format
campaign
string
No
my_campaign
campaign name
keyword
string
No
t-shirt
keywords of the campaign
medium
string
Yes
seo
medium of touch point
source
string
Yes
my_source
source of touch point
Example
To create touch points 'sites' and 'orders' you can use the following events:
'page_view' to create a touch point 'sites'
'purchase' to create a touch point 'orders'