🎯 Goal:
Promote complementary products with an offer and boost the revenue.
Email customers who viewed a specific product and offer them a discount on a complementary product (example: buy a projector and get a discount on a projector screen).
🔧 Complexity: 2/5
💰 ROI: High
Step 1: create a segment ‘viewed product X’ or ‘viewed product category X’ and no order
Step 2: create a stream to send users in segment previously created to an emailing solution
🎯 Goal:
Push products in a cross/up sell logic.
Send products recommendations through a personalized email or directly onsite.
🔧 Complexity: 2/5
💰 ROI: High
Step 1: create a segment ‘viewed product X’ or ‘viewed product category X’ and no order
Step 2: create a stream to send users in segment previously created to an emailing or online personalization solution
🎯 Goal:
Convert customers who added items to their cart but didn’t buy.
Send a personalized email or mobile push notification to try to convince them to finalize their purchase.
🔧 Complexity: 2/5
💰 ROI: High
Step 1: create a segment ‘added item(s) to the cart but no order in the last 2 days’
Step 2: create a stream to send users in segment previously created to an emailing or push notification solution. Add product details variables to push products added in the cart