Taboola is an advertising company that provides highlights such as "Around the Web" and "Recommended For You" boxes at the bottom of many online news articles. This destination allows server-side tracking.
The Taboola Events destination provides the following key features:
Events structure: our Events reference supports Taboola events, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
First, you need to enable server-side tracking in your Taboola campaigns by including the {click_id} macro to your tracking code. More details are available by following this LINK (See section "Add S2S Tracking to your Taboola Campaign").
Lastly, if you're not already sending events to Taboola Ads, you need to create a server-side conversion (See LINK and section "Create S2S Conversions") and take note of your "Event Name": this needs to be set as Taboola Event Name in Configuration.
Taboola Click Id
Required
Mapping
[Any Event] [1]
[Taboola Event]
[1] Use Destination filters to specify your matching events.
Most properties can be remapped using our "Smart Mapping" feature.
Taboola Click Id
click-id [*]
Taboola Event Name [1]
name [*]
revenue
revenue
currency
currency
id
orderid
[*] Mandatory property.
[1] See Mapping in Configuration.
Taboola click identifier. Learn how to add the click identifier in your campaign target landings by following this (See section "Add S2S Tracking to your Taboola Campaign").
Required
Map Taboola Ads events with your events by setting at least a Taboola Event Name and a Your event. One entry is required. See for more details.
Select 1 or many segment(s) you want to export.
Select what kind of data you want to export:
Users
Page views
Conversions
Products
Views (only available for Campaign Analytics customers)
Clicks (only available for Campaign Analytics customers)
Select properties you want to export.
You can add also a static column, meaning you can set a value, and it will be exported as you entered it.
Select the data range:
All: all stored data corresponding to what you selected
Pick up where last export left off: differential export, you can export only records which were not exported on the last export
Last... / Between...: select a precise period for the data range
Select the storage connector (a storage connector can be configured on Administration / Connector credentials).
Precise the filename and extension (CSV by default).
Precise if you want to compress the file (GZIP by default).
Precise if you want to include headers at the top of the file.
Precise the main separator and separator inside a variable (ex: value1,value2;value2a;value2b,value3)
Taboola is a public advertising company that provides advertisements such as "Around the Web" and "Recommended For You" boxes at the bottom of many online news articles.