Criteo is an advertising company that provides online display advertisements.
Criteo is an advertising company that provides online display advertisements. Using the Criteo Server-side API you can track web events you are used to report via Criteo OneTag client-side JS (pixel). This is normally required for technical and legal reasons.
The Criteo (events) destination provides the following key features:
Events structure: our Events reference suits Criteo's events, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Refined data: you can freely push additional information based on your specific needs (E.g. adding custom events, custom event and user properties).
Support for multi-item data: information included in the item array is brought to Criteo.
The Criteo salted user ID (GUM ID) is required: this value must be passed to this destination by including the cookie crto_mapped_user_id
.
The easiest way to manage this cookie is to use this client-side tags in our tag library : Criteo - User Identification in your web container.
Settings | Description |
---|---|
Commanders Act Events | Criteo Events |
---|---|
[1] If page.type
is home
then viewHome
is also sent with viewPage
, otherwise, just viewPage
is forwarded.
[1] Automatically converted in the ISO 8601 format.
[2] This is either m
or d
, depending if app.name
is defined or not.
[3] id.email.sha256_md5
is automatically hashed.
Criteo is an advertising company that provides online display advertisements. Push your offline conversions, like purchases made in physical stores, directly to Criteo.
You must specify the Store ID variable, the variable corresponding to the store identifier on your conversions.
By default, we apply a filter on conversion_type = 'offline' to push only offline conversions. However, if you have a specific setup, you can change this value if needed.
Enter your Criteo Account ID, you can find it directly on Criteo interface.
Commanders Act Properties | Criteo Properties |
---|---|
Account Id
Required
The retailer’s Criteo Account Id can be found in the Management Center.
Caller Id
The Caller Id is used for identifying the user and it's provided by Criteo upon request.
add_payment_info
addPaymentInfo
add_to_cart
addToCart
begin_checkout
beginCheckout
login
login
page_view
viewHome
and/or
viewPage
[1]
purchase
trackTransaction
search
view_item_list
viewList
view_cart
viewBasket
view_item
viewItem
event_timestamp
timestamp
[1]
Account Id
account
device.ip
ip
page.location.href
full_url
page.referrer
previous_url
(app.name)
site_type
[2]
device.user_agent
useragent
user.id
retailer_visitor_id
Caller Id
id.mapping_key
user.email
id.email.raw
user.email_md5
id.email.md5
and
id.email.sha256_md5
[3]
user.email_sha256
id.email.sha256
is an advertising company that provides online display advertisements. Create a segment on DataCommander to build your audience. Then, you can push this audience to Criteo through our connector Criteo (audiences).
You need first to accept a consent link send by our consultants. This link is needed to authorize our DataCommander Criteo App to have access to your Criteo account to push audiences.
Then you can configure the connector, select the segment you created just before and simply enter your Criteo Advertiser ID (you can find it on your Criteo account).
Click on SAVE and it will automatically create a new audience (user list) on Criteo side.