Amazon is a multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Using this destination you can import conversion event data in Amazon DSP.
The Amazon Ads Conversions API destination provides the following key features:
Events structure: our Events reference model matches Amazon's conversion definitions/types, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Automatic hashing: information is automatically hashed matching partner specifications.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
| Settings | Description |
|---|---|
[1] Use Destination filters to specify your matching events.
[2] See Conversion Definition Id in Configuration for more details.
Most properties can be remapped using our "Smart Mapping" feature.
All Amazon properties are include in eventData.0 .
At least one identifier must be provided in matchKeys .
[*] Mandatory property.
[1] At least one identifier must be provided.
[2] Depending on the value provided in matchKeys.X.values[0] , this is one of the following values: EMAIL, PHONE, FIRST_NAME, LAST_NAME, ADDRESS, CITY, STATE, POSTAL or MAID.
[3] The client specified id for the conversion event. For events with the same clientDedupeId only the latest event will be kept.
[4] This is set with with LIMITED_DATA_USE when partners.amazon.data_processing is a non-empty string, non-false (boolean), non-zero (number) value.
| Commanders Act Events | Amazon Tracking |
|---|---|
| Commanders Act Properties | Amazon Properties |
|---|---|
Authentication
Required
Your credentials with Amazon Ads as set in the Commanders Act interface following: Administration ➜ Connector Credentials ➜ Add connector credentials ➜ AmazonAds
API Base Url
Required
Your selected Amazon API endpoint. More details are available by following this LINK.
Advertiser Id
Required
Your account identifier you use to access the DSP. This is your DSP Advertiser ID. DSP Entity ID is not supported.
Profile Id
Required
Select your profile identifier.
Conversion Definition Id
Required
Select your conversion definition identifier.
Country
Required
The country where the event originates from. E.g. "US". This value is based on ISO 3166-1 alpha-2.
[Any Event] [1]
[Any Conversion Definitions/Types] [2]
Country
countryCode [*]
event_name
name [*]
context.event_timestamp
timestamp [*]
Conversion Definition Id
conversionDefinitionId [*]
user.email_sha256
user.phone
user.firstname
user.lastname
user.street
user.city
user.state
user.zipcode
context.device.advertising_id
matchKeys.X.values[0] [1]
(user.email_sha256
user.phone
user.firstname
user.lastname
user.street
user.city
user.state
user.zipcode
context.device.advertising_id)
matchKeys.X.type [2]
items.length
unitsSold
value
value
currency
currencyCode
context.event_id
clientDedupeId [3]
partners.amazon.data_processing
dataProcessingOptions [4]