Alphalyr helps you boosting your omnichannel commerce with the data that matters. Using this destination you can connect your activities and events with Alphalyr Marketing Studio.
The Alphalyr Marketing Studio destination provides the following key features:
Events structure: our Events reference supports Alphalyr's page types, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Automatic hashing: information is automatically hashed matching partner specifications.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Support for multi-item data: information included in the item array is bridged to Rakuten Advertising.
Client Public Key
Required
Your unique public key as given by Alphalyr Marketing Studio. This setting supports dynamic values [1].
Customer Type
Defines your customer type. Takes the value 0 when it is an old client and 1 when it is a new one. This setting supports dynamic values [1].
User Unique Identifier (UUID)
UUID value of the user's cookie. Following the latest updates to the ITP protocol on Safari / iOS, Alphalyr strongly recommends that you use a "server" cookie coming directly from your first party domain. This setting supports dynamic values [1].
Custom Data
Additional data that can be added for custom data processing. This setting supports dynamic values [1].
Is SPA
Whether your website is a Single Page Application.
GDPR Consent
GDPR consent. It takes the value 1 when GDPR applies or 0 otherwise. This setting supports dynamic values [1].
Consent Status for Ads & Marketing
Consent status for ads & marketing. It takes the value 1 if the user has consented to the use of his data for targeting and marketing or 0 otherwise. This parameter is transmitted to Alphalyr's partners. This setting supports dynamic values [1].
Consent Status for Performance
Consent status for performance. It takes the value 1 if the user has consented to the use of his data for the measurement of performance measurement or 0 otherwise. This parameter is transmitted to Alphalyr's partners. This setting supports dynamic values [1].
[1] This feature allows you to set an event property holding a dynamic value by adding two open braces ({{) in front of your property name and two close braces (}}) at the end (E.g. {{myEventPropertyPathAndName}}).
Use Destination filters to specify your matching events.
purchase
purchase
view_cart
cart
view_item
product
view_item_list
category
[Any Other Event]
home
Most properties can be remapped using our "Smart Mapping" feature.
(event_name)
page [1]
Client Public Key
aid
user.email_md5
cid
User Unique Identifier (UUID)
user.consistent_anonymous_id
uuid [2]
context.page.referrer
referrer
context.device.ip
ip_address [3]
context.device.user_agent
user_agent
(eventModel.app.name)
deviceType [4]
context.page.url
path [5]
items.X.id
prodId [6]
items.X.product.name
prodDescription [6]
items.X.product.price
prodPrice [6]
item_list_id
catId [7]
item_list_name
catDescription [7]
items.X.id:items.X.quantity:items.X.product.price
products [8][9]
currency
currency [9]
revenue
value
totalPrice [9][10]
value
totalPriceWithTax [11]
shipping_amount
shippingPrice [11]
id
reference [11]
Customer Type
new [11]
coupon
discountCode [11]
items.X.discount
discountAmount [8][11]
Custom Data
customData [11]
GDPR Consent
gdpr_consent
Consent Status for Ads & Marketing
consent_ads
Consent Status for Performance
consent_performance
context.device.lifecycle.session_id
gaSessionId [12]
[1] See Quick reference for more details.
[2] Field automatically hashed with SHA256 if passed in clear. Priority order is provided on the left column.
[3] Field anonymized.
[4] This is either m or d depending if eventModel.app.name is set or not.
[5] The pathname part of context.page.url is set: additional parameter are added to the request based on searchParams (See URL object for more details).
[6] For Alphalyr product page type only.
[7] For Alphalyr category page type only.
[8] All items are taken into account.
[9] For Alphalyr purchase and cart page type only.
[10] Depending if Alphalyr page type is purchase or cart then revenue or value is used respectively.
[11] For Alphalyr purchase page type only.
[12] When Is SPA is flagged only.