X CAPI, Twitter CAPI
X, also referred to by its former name Twitter, is a social media website. Using this destination you can share conversion data with X to enable the measurement of campaigns through Conversion API.
The X Conversion API destination provides the following key features:
Events structure: our Events reference model matches X conversion events, meaning that your data is properly bridged to the expected fields in an optimized way.
Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Automatic hashing: information is automatically hashed matching partner specifications.
Smart mapping: data mapping can be readjusted using your datalayer defined fields.
Before using this destination, you need to create a new conversion event in Ads Manager or use an existing event already created and used with the Twitter Pixel.
To create a conversion event, access Ads Manager and navigate to Tools (1) → Events manager (2) :
If you do not have a Twitter Pixel event source, create it by selecting Add event source (3) :
The resulting identifier is your Pixel Id : See Configuration for more details.
Now you can create an event by clicking Add events (4) :
The resulting identifier is you Event Id : See Configuration for more details.
If you want to use an existing event that you're already using with the Twitter pixel, you can do so by getting its Event Id from the event list in the "Overview" tab.
X Conversion API supports deduplication with your client-side Twitter Pixel.
Check the "Smart Mapping" field Transaction Id , Field Mappings (See property conversion_id ) or this LINK for more details (See section "Duplication between Pixel and Conversion API").
Authentication
Required
Your credentials with Twitter as set in the Commanders Act interface following: Administration ➜ Connector Credentials ➜ Add connector credentials ➜ Twitter
Pixel Id
Event Id
[Any Event] [1]
[Any Event] [2]
[1] Use Destination filters to specify your matching events.
[2] See Event Id in Configuration for more details.
Most properties can be remapped using our "Smart Mapping" feature.
All X properties are set in the object conversions[0] . More details are available by following this LINK.
context.event_timestamp
conversion_time [*]
Event Id
event_id [*]
partners.twitter.twclid
identifiers.X.twclid [1]
user.email
identifiers.X.hashed_email [1]
user.phone
identifiers.X.hashed_phone_number [1]
items.length
number_items
currency
price_currency
value
value
id
conversion_id [2]
type
description
search_term
search_string
items.X.id
contents.X.content_id
items.X.product.group_id
contents.X.content_group_id
items.X.product.name
contents.X.content_name
items.X.product.price
contents.X.content_price
items.X.product.category_1 items.X.product.category_2 items.X.product.category_3 items.X.product.category_4 items.X.product.category_5
contents.X.content_type [3]
items.X.quantity
contents.X.num_items
[*] Mandatory property. [1] At least one of these properties must be provided. [2] For deduplication purpose, ensure you use the same value with your Twitter Pixel. More details are available by following this LINK (See section "Duplication between Pixel and Conversion API"). [3] Categories are separated by the greater than (>) character.
Required
Your pixel identifier as created in (E.g. "o8z6j", without quotes). More details are available by following this (See section "Steps" → "Creating the Conversion API event").
Required
Your event identifier as created in (E.g. "tw-o8z6j-o8z21", without quotes). More details are available by following this (See section "Steps" → "Creating the Conversion API event").
