🎯 Goal:
Avoid churn after a bad customer experience
A bad customer experience is one of the main reason for a churn. Identify customers who had a contact with the customer support in the last 2 weeks and send them a dedicated campaign / offer / survey.
🔧 Complexity: 2/5
💰 ROI: Low
Step 1: create a segment ‘contacted the customer support in the last 2 weeks’
Step 2: create a stream to send users in segment previously created to an emailing solution
🎯 Goal:
Detect customers with a churn risk and activate them.
Use RFM segmentation to build a churn risk audience segment and send a dedicated campaign (‘miss you’ campaign, survey…)
🔧 Complexity: 2/5
💰 ROI: Low
Step 1: create a segment with conditions representing a churn risk (use Augmented User Attributes feature to create score/ratio/flag/Boolean representing a churn, like for example number of orders in the last 6 months, number of visits, clicks…)
Step 2: create a stream to send users in segment previously created to an emailing solution
🎯 Goal:
Detect when customers are not reacting anymore to your communication and change to the most preferred channel.
In order to personalize the communication with customers, identify preferred channel. For example, if customers didn’t react to any of your email, try to send an SMS or push notification instead.
🔧 Complexity: 2/5
💰 ROI: Low
Step 1: create new Augmented User Attributes to add new metrics related to customers activities: number of orders in the last 2 months, number of visits, email opened, clicks…
Step 2: create a segment to target customers without email opened in the last 2 months for example
Step 3: create a stream to send users in segment previously created to an SMS or push notification solution