🎯 Goal:
Encourage customers to post pictures on social media using a specific hashtag linked to your brand. Organize a contest and the top 5 most active customers will get a reward.
🔧 Complexity: 2/5
💰 ROI: Medium
Step 1: create a segment to target customers between 18 and 24 years old
Step 2: create a stream to send users in segment previously created to a social media partner (online advertising)